Carmen Jambrino-Maldonado
Biographic Data
| ID | 3080922 |
|---|---|
| NAME | Carmen Jambrino-Maldonado |
| GIVEN NAMES | Carmen |
| FAMILY NAME | Jambrino-Maldonado |
| SIGNATURE | JAMBRINO-MALDONADO C |
| AFFILIATIONS | Universidad de Málaga |
| ORCID | 0000-0001-8444-0967 |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 7 |
| AUTHOR COUNT | 15 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Evaluating the potential of agile branding: Opportunities and challenges in the start-up context
The necessity for companies to adopt an agile brand management approach to maintain relevance and competitiveness in our dynamic and fast-moving world is a key finding of recent studies. Nevertheless, no study has yet investigated the potential and applicability of the concept of agile branding. Concurrently, start-ups are confronted with the challenge of high failure rates due to shortcomings in brand management. The necessity for start-ups to a…
Instagram communication strategies of European museums
In recent years, new technologies have made it possible to reproduce cultural content through new social media tools, thus ensuring the development of cultural heritage on a global scale, but museums have not always seen the introduction of these media in their strategies in a positive way. This article focuses on the analysis of public engagement with the collections of the five most reputable museums in Europe through the visual social media pl…
Web accessibility in Spanish city councils: A challenge for the democratic inclusion and well-being of citizens
Public institutions find an open window and greater transparency towards citizens in the digital sphere. So much so that the websites of local corporations can be considered an instrument of democratic inclusion and overall well-being. However, web accessibility continues to be a pending issue in order to encourage any person, regardless of their physical, mental or age capabilities, to interact without any kind of barrier. This paper analyses th…
Bibliometric analysis and network mapping of the scientific literature on the influence of public relations on well-being and happiness
Managing employees’ happiness and well-being as a business strategy offers positive outcomes for companies, as has been widely studied in the scientific literature. In the field of public relations, published studies address these benefits for individuals and collectively, both for the employees themselves (Pérez, 2020) and for the organisation for which they work, whether intangible or tangible (Castro-Martínez and Díaz-Morilla, 2020; Sidney et …
Museum communication management in digital ecosystems. Impact of Covid-19 on digital strategy
The COVID-19 pandemic has seriously affected the world's cultural institutions, as well as driving digitization and a change in the relationships with their audiences. This study explores how the most visited art-museums in Spain have reacted through their social networks to the pandemic. Two key moments, the confinement and a period one-year after the declaration of the health crisis are compared. A mixed method by combining a content analysis o…
Brand’s communications in Covid-19. Social role during and after lockdown
The paper aims to identify the narrative communicative resources and messages spread by brands within the background of a global pandemic. This study compares two samples of advertising spots broadcast in Spain: one during the COVID-19 lockdown period and the other selected from the last de-escalation phase of the health crisis. A content analysis of a compendium of 125 commercials was proposed. The main finding is the social function adopted dur…
Bibliometric Analysis of International Scientific Production on the Management of Happiness and Well-Being in Organizations
The interest of the scientific community and, consequently, the scientific production of topics on happiness and well-being at work, or the management of happiness in organizations, has been increasing over the years. The main objective of this bibliometric analysis is to determine the evolution of the concepts referred to in published scientific works. Bibliometric methods and techniques are used to analyze the themes and the most relevant trend…
Analysis and study of hospital communication via social media from the patient perspective
Currently, the online interaction between citizens and hospitals is poor, as users believe that there are shortcomings that could be improved. This study analyzes patients’ opinions of the online communication strategies of hospitals in Spain. Therefore, a mixed-method is proposed. Firstly, a qualitative analysis through a focus-group was carried out, so around twenty representatives of national, regional and local patients’ associations were bro…
Exploring WHO Communication during the Covid 19 Pandemic through the WHO Website Based on W3C Guidelines: Accessible for All
Health crisis situations generate greater attention and dependence on reliable and truthful information from citizens, especially from those organisations that represent authority on the subject, such as the World Health Organization (WHO). In times of global pandemics such as COVID-19, the WHO message "health for all" takes on great communicative importance, especially from the point of view of the prevention of the disease and recommendations f…
The Contagion of Sentiments during the Covid-19 Pandemic Crisis: The Case of Isolation in Spain
This study examines how confinement measures established during the COVID-19 pandemic crisis affected the emotions of the population. For this purpose, public sentiment on social media and digital ecosystems in Spain is analyzed. We identified affective tones towards media and citizens published on social media focusing on six basic emotions: anger, fear, joy, sadness, disgust and uncertainty. The main contribution of this work is the evidence of…
Exploring the Social Media on the Communication Professionals in Public Health. Spanish Official Medical Colleges Case Study
The purpose of the study is to analyze the role that social media have on the practice of health professionals working in information and communication department of Spanish official medical college. Social media in health fields have experienced growing participation of users and are increasingly considered a credible form of communication. This paper examines the use of social media as communication tool by the Official Medical Colleges (OMC) o…
Resilience and Anti-Stress during Covid-19 Isolation in Spain: An Analysis through Audiovisual Spots
This study analyses broadcasted advertising spots during the COVID-19 isolation period in Spain. It aims to identify the narrative communicative resources and messages spread by companies/brands under the background of a global pandemic, where a common pattern highlighting the social function of brands is supposed, specifically regarding stress and resilience. We propose a mixed method based on the combination of qualitative analysis of the conte…
Populism and Independence Movements in Europe: The Catalan-Spanish Case
The most powerful countries in the world are immersed in a process of economic and cultural globalization. As an effect of action and reaction, there is an increasing emergence of nationalistic phenomena. This investigation undertakes an analysis of the current situation in Europe and places particular focus on the case of the Catalan independence movement, subjacent to the history of Spain, which has been growing notably in recent times. With 36…
The U. S. Presidential Elections from the Point Of View of the European Press
Public relations strategies based on dramatization are key tools to achieving success in electoral campaigns. Press offices play a fundamental role as theatre directors, turning their leaders into great actors. What at first glance would look like a theatrical performance is, more than ever, what happened in the US presidential elections. Newspapers are intensifying the use of visual elements to reinforce the news. This research paper analyses 2,…
La publicidad en la Prensa del Movimiento
From the beginning of the Franco regime’s Press Movement seen in all its publications structuring a marked absence of commercial department, this implies that the role of advertising purchases over this period different connotations. The lack of entrepreneurial vision especially in the first twenty years was a high cost had to take different day of Chain. Later, the unsustainable situation causes commercial and advertising standards that mark the…
Museum communication management in digital ecosystems. Impact of Covid-19 on digital strategy
The COVID-19 pandemic has seriously affected the world's cultural institutions, as well as driving digitization and a change in the relationships with their audiences. This study explores how the most visited art-museums in Spain have reacted through their social networks to the pandemic. Two key moments, the confinement and a period one-year after the declaration of the health crisis are compared. A mixed method by combining a content analysis o…
Populism and Independence Movements in Europe: The Catalan-Spanish Case
The most powerful countries in the world are immersed in a process of economic and cultural globalization. As an effect of action and reaction, there is an increasing emergence of nationalistic phenomena. This investigation undertakes an analysis of the current situation in Europe and places particular focus on the case of the Catalan independence movement, subjacent to the history of Spain, which has been growing notably in recent times. With 36…
La publicidad en la Prensa del Movimiento
From the beginning of the Franco regime’s Press Movement seen in all its publications structuring a marked absence of commercial department, this implies that the role of advertising purchases over this period different connotations. The lack of entrepreneurial vision especially in the first twenty years was a high cost had to take different day of Chain. Later, the unsustainable situation causes commercial and advertising standards that mark the…
The U. S. Presidential Elections from the Point Of View of the European Press
Public relations strategies based on dramatization are key tools to achieving success in electoral campaigns. Press offices play a fundamental role as theatre directors, turning their leaders into great actors. What at first glance would look like a theatrical performance is, more than ever, what happened in the US presidential elections. Newspapers are intensifying the use of visual elements to reinforce the news. This research paper analyses 2,…
Analysis and study of hospital communication via social media from the patient perspective
Currently, the online interaction between citizens and hospitals is poor, as users believe that there are shortcomings that could be improved. This study analyzes patients’ opinions of the online communication strategies of hospitals in Spain. Therefore, a mixed-method is proposed. Firstly, a qualitative analysis through a focus-group was carried out, so around twenty representatives of national, regional and local patients’ associations were bro…
Exploring WHO Communication during the Covid 19 Pandemic through the WHO Website Based on W3C Guidelines: Accessible for All
Health crisis situations generate greater attention and dependence on reliable and truthful information from citizens, especially from those organisations that represent authority on the subject, such as the World Health Organization (WHO). In times of global pandemics such as COVID-19, the WHO message "health for all" takes on great communicative importance, especially from the point of view of the prevention of the disease and recommendations f…
The Contagion of Sentiments during the Covid-19 Pandemic Crisis: The Case of Isolation in Spain
This study examines how confinement measures established during the COVID-19 pandemic crisis affected the emotions of the population. For this purpose, public sentiment on social media and digital ecosystems in Spain is analyzed. We identified affective tones towards media and citizens published on social media focusing on six basic emotions: anger, fear, joy, sadness, disgust and uncertainty. The main contribution of this work is the evidence of…
Exploring the Social Media on the Communication Professionals in Public Health. Spanish Official Medical Colleges Case Study
The purpose of the study is to analyze the role that social media have on the practice of health professionals working in information and communication department of Spanish official medical college. Social media in health fields have experienced growing participation of users and are increasingly considered a credible form of communication. This paper examines the use of social media as communication tool by the Official Medical Colleges (OMC) o…
Resilience and Anti-Stress during Covid-19 Isolation in Spain: An Analysis through Audiovisual Spots
This study analyses broadcasted advertising spots during the COVID-19 isolation period in Spain. It aims to identify the narrative communicative resources and messages spread by companies/brands under the background of a global pandemic, where a common pattern highlighting the social function of brands is supposed, specifically regarding stress and resilience. We propose a mixed method based on the combination of qualitative analysis of the conte…
Populism and Independence Movements in Europe: The Catalan-Spanish Case
The most powerful countries in the world are immersed in a process of economic and cultural globalization. As an effect of action and reaction, there is an increasing emergence of nationalistic phenomena. This investigation undertakes an analysis of the current situation in Europe and places particular focus on the case of the Catalan independence movement, subjacent to the history of Spain, which has been growing notably in recent times. With 36…
Brand’s communications in Covid-19. Social role during and after lockdown
The paper aims to identify the narrative communicative resources and messages spread by brands within the background of a global pandemic. This study compares two samples of advertising spots broadcast in Spain: one during the COVID-19 lockdown period and the other selected from the last de-escalation phase of the health crisis. A content analysis of a compendium of 125 commercials was proposed. The main finding is the social function adopted dur…
Bibliometric Analysis of International Scientific Production on the Management of Happiness and Well-Being in Organizations
The interest of the scientific community and, consequently, the scientific production of topics on happiness and well-being at work, or the management of happiness in organizations, has been increasing over the years. The main objective of this bibliometric analysis is to determine the evolution of the concepts referred to in published scientific works. Bibliometric methods and techniques are used to analyze the themes and the most relevant trend…
Web accessibility in Spanish city councils: A challenge for the democratic inclusion and well-being of citizens
Public institutions find an open window and greater transparency towards citizens in the digital sphere. So much so that the websites of local corporations can be considered an instrument of democratic inclusion and overall well-being. However, web accessibility continues to be a pending issue in order to encourage any person, regardless of their physical, mental or age capabilities, to interact without any kind of barrier. This paper analyses th…
Bibliometric analysis and network mapping of the scientific literature on the influence of public relations on well-being and happiness
Managing employees’ happiness and well-being as a business strategy offers positive outcomes for companies, as has been widely studied in the scientific literature. In the field of public relations, published studies address these benefits for individuals and collectively, both for the employees themselves (Pérez, 2020) and for the organisation for which they work, whether intangible or tangible (Castro-Martínez and Díaz-Morilla, 2020; Sidney et …
Museum communication management in digital ecosystems. Impact of Covid-19 on digital strategy
The COVID-19 pandemic has seriously affected the world's cultural institutions, as well as driving digitization and a change in the relationships with their audiences. This study explores how the most visited art-museums in Spain have reacted through their social networks to the pandemic. Two key moments, the confinement and a period one-year after the declaration of the health crisis are compared. A mixed method by combining a content analysis o…
Instagram communication strategies of European museums
In recent years, new technologies have made it possible to reproduce cultural content through new social media tools, thus ensuring the development of cultural heritage on a global scale, but museums have not always seen the introduction of these media in their strategies in a positive way. This article focuses on the analysis of public engagement with the collections of the five most reputable museums in Europe through the visual social media pl…
Evaluating the potential of agile branding: Opportunities and challenges in the start-up context
The necessity for companies to adopt an agile brand management approach to maintain relevance and competitiveness in our dynamic and fast-moving world is a key finding of recent studies. Nevertheless, no study has yet investigated the potential and applicability of the concept of agile branding. Concurrently, start-ups are confronted with the challenge of high failure rates due to shortcomings in brand management. The necessity for start-ups to a…
Political science (10 works) · Sociology (10 works) · Public relations (8 works) · Business (7 works) · Communication and COVID-19 Impact (7 works) · Computer Science (7 works) · Psychology (7 works) · Medicine (6 works) · Geography (5 works) · Pandemic (5 works)