Arturo Molina
Biographic Data
| ID | 3649747 |
|---|---|
| NAME | Arturo Molina |
| GIVEN NAMES | Arturo |
| FAMILY NAME | Molina |
| SIGNATURE | MOLINA A |
| AFFILIATIONS | University of Castilla-La Mancha |
| ORCID | 0000-0002-6537-2468 |
| VERIFIED | Yes |
| TOTAL WORKS | 22 |
| TOTAL CITATIONS | 58 |
| AUTHOR COUNT | 22 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1991 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 5 |
Cognitive Humanoid Trainers
Generation Z and pro-sustainable tourism behaviors
Using Norm Activation Theory (NAT) and Social Norm Theory (SNT), this study evaluates the internal (awareness of consequences, ascription of responsibility and personal norms) and external drivers (subjective norms, social media engagement, and membership of online community) of pro-sustainable behaviors among Generation Z (Gen Z) travelers in the UK. We theorize pro-sustainable tourism behaviors as consisting of four dimensions (economic, enviro…
Challenge-Based Learning, Research, and Innovation
The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries
This research aims to analyze brand communication and brand image as specific drivers of wine brand preference and their influence on wine consumers’ intention to visit associated wineries. Specifically, this paper enhances the understanding of the roles of advertising-promotion, sponsorship-public relations, corporate social responsibility, and social media in brand communication, as well as functional, emotional and reputation components in bra…
Challenge-Based Learning, Research, and Innovation
From understanding a simple DC motor to developing an electric vehicle AI controller rapid prototype using Matlab-Simulink, real-time simulation and complex thinking
Electric drives have been used in several applications, such as electric vehicles, industry 4.0, and robotics. Thus, it is mandatory to promote updated electric drive courses that allow students to design novel solutions in these engineering areas. However, traditional undergraduate courses that only cover theoretical aspects and do not allow students to interact and produce practical results through experimentation are insufficient today. The st…
Motivations, self-congruity and restaurant innovativeness as antecedents of a creative-food tourism experience
Purpose This study aims to analyze the drivers of a creative food tourism experience (CFTE) and its effect on the tourists' perceived authenticity and satisfaction. Specifically, this study captures the importance to explain a CFTE of two sets of stimuli: internal stimuli, including push motivations for food travel (i.e. emotional, cultural and social) and the tourist self-congruity (i.e. actual and ideal) with the chosen food establishment; and …
Fostering and Sustaining Relationality in Chicanx and Latinx Studies
Research Article| September 01 2022 Fostering and Sustaining Relationality in Chicanx and Latinx Studies: Reflections on Transgenerational Learning Cati V. de los Ríos, Cati V. de los Ríos Cati V. de los Ríos (she/her)is associate professor of literacy and bi/multilingual education at UC Berkeley’s School of Education. She uses community-based, participatory, and ethnographic research to highlight the linguistic gifts, critical literacies, and co…
The core components of education 4.0 in higher education
Technological progress and its rapid evolution have positively affected the industrial sector and different productive/service sectors. One of the service-sectors that have benefited the most has been Education. In this sector, the implementation of current and emerging technologies combined with innovative pedagogical procedures and best practices is known as Education 4.0, which, in this paper, is described and mapped according to the well-know…
‘Juntos Somos Fuertes’
Changing demography in the Southwest USA has shifted the racial compositions of many neighborhoods that were once predominantly African American to majority Latinx immigrant communities (Orfield and Frankenberg 2014). Today, it’s common for these two youth communities to learn side-by-side in urban and suburban classrooms where they are often positioned to share each other’s cultural practices (Martinez 2017). However, language and literacy resea…
Literacies of Refuge
This article explores how a secondary ethnic studies course leveraged immigrant families’ literacies rooted in the Mexican spiritual ritual of Las Posadas for in-school literacy instruction and to engage in community-responsive grassroots processions as social protest. Using ethnographic and participatory design research, the authors—one a university researcher and the other an ethnic studies teacher—examine the literacy practices of a long-stand…
Social creation networks for designing low income interfaces in programmable thermostats
An integrated model of social media brand engagement
How do offline and online environments matter in the relational marketing approach
The goal of this study is to analyse the relational benefits that the clients of banks, insurance companies, and travel agencies receive according to whether they maintain an offline or online relationship with the company. The development of an index, called the Relational Benefits Index, allows for a comparison of differences that arise between the measures of confidence benefits, social benefits, and special treatment benefits. The results dem…
Differences in the city branding of European capitals based on online vs. offline sources of information
Technology transfer motivation analysis based on fuzzy type 2 signal detection theory
What is the key to academic success? An analysis of the relationship between time use and student performance / ¿Dónde está la clave del éxito académico? Un análisis de la relación entre el uso del ti…
University students’ use of time is one of the most relevant inputs to their education process. The aim of this work is therefore to explore the effect that the time spent on different academic and non-academic activities (collected using a diary) has on student performance, in order to determine which of these activities improve students’ marks. Moreover, we investigate the role of quality variables such as study skills. Using a sample of underg…
Consumer Sensitivity Analysis in Mobile Commerce Advertising
We analyzed how consumer sensitivity to information requests influences acceptance and recommendation of a banking firm's advertising that is sent via a cellular phone. To this end, the data—based on the respondents from 395 young adults—fit the model well and provided empirical support for all the hypothesized relationships. The results obtained provide useful information for companies to improve the efficiency of their mobile publicity, togethe…
A model of tourism destination brand equity
A destination-branding model
Tourism Brochures
Contrasts and Commonalities
The San Luis Valley farming systems' project sought to identify improved technologies and better decision-making capabilities for modest-sized and limited-resource farms. Characteristics of limited-resource farms operated by Hispanic and Anglo families, which may or may not be associated with differential rates of social participation and/or institutional discrimination, were examined. To determine characteristics of client farms, data were colle…
Generation Z and pro-sustainable tourism behaviors
Using Norm Activation Theory (NAT) and Social Norm Theory (SNT), this study evaluates the internal (awareness of consequences, ascription of responsibility and personal norms) and external drivers (subjective norms, social media engagement, and membership of online community) of pro-sustainable behaviors among Generation Z (Gen Z) travelers in the UK. We theorize pro-sustainable tourism behaviors as consisting of four dimensions (economic, enviro…
Tourism Brochures
A destination-branding model
An integrated model of social media brand engagement
A model of tourism destination brand equity
Social creation networks for designing low income interfaces in programmable thermostats
Differences in the city branding of European capitals based on online vs. offline sources of information
What is the key to academic success? An analysis of the relationship between time use and student performance / ¿Dónde está la clave del éxito académico? Un análisis de la relación entre el uso del ti…
University students’ use of time is one of the most relevant inputs to their education process. The aim of this work is therefore to explore the effect that the time spent on different academic and non-academic activities (collected using a diary) has on student performance, in order to determine which of these activities improve students’ marks. Moreover, we investigate the role of quality variables such as study skills. Using a sample of underg…
Contrasts and Commonalities
The San Luis Valley farming systems' project sought to identify improved technologies and better decision-making capabilities for modest-sized and limited-resource farms. Characteristics of limited-resource farms operated by Hispanic and Anglo families, which may or may not be associated with differential rates of social participation and/or institutional discrimination, were examined. To determine characteristics of client farms, data were colle…
Contrasts and Commonalities
The San Luis Valley farming systems' project sought to identify improved technologies and better decision-making capabilities for modest-sized and limited-resource farms. Characteristics of limited-resource farms operated by Hispanic and Anglo families, which may or may not be associated with differential rates of social participation and/or institutional discrimination, were examined. To determine characteristics of client farms, data were colle…
Tourism Brochures
A destination-branding model
Consumer Sensitivity Analysis in Mobile Commerce Advertising
We analyzed how consumer sensitivity to information requests influences acceptance and recommendation of a banking firm's advertising that is sent via a cellular phone. To this end, the data—based on the respondents from 395 young adults—fit the model well and provided empirical support for all the hypothesized relationships. The results obtained provide useful information for companies to improve the efficiency of their mobile publicity, togethe…
A model of tourism destination brand equity
Technology transfer motivation analysis based on fuzzy type 2 signal detection theory
What is the key to academic success? An analysis of the relationship between time use and student performance / ¿Dónde está la clave del éxito académico? Un análisis de la relación entre el uso del ti…
University students’ use of time is one of the most relevant inputs to their education process. The aim of this work is therefore to explore the effect that the time spent on different academic and non-academic activities (collected using a diary) has on student performance, in order to determine which of these activities improve students’ marks. Moreover, we investigate the role of quality variables such as study skills. Using a sample of underg…
How do offline and online environments matter in the relational marketing approach
The goal of this study is to analyse the relational benefits that the clients of banks, insurance companies, and travel agencies receive according to whether they maintain an offline or online relationship with the company. The development of an index, called the Relational Benefits Index, allows for a comparison of differences that arise between the measures of confidence benefits, social benefits, and special treatment benefits. The results dem…
Differences in the city branding of European capitals based on online vs. offline sources of information
An integrated model of social media brand engagement
Literacies of Refuge
This article explores how a secondary ethnic studies course leveraged immigrant families’ literacies rooted in the Mexican spiritual ritual of Las Posadas for in-school literacy instruction and to engage in community-responsive grassroots processions as social protest. Using ethnographic and participatory design research, the authors—one a university researcher and the other an ethnic studies teacher—examine the literacy practices of a long-stand…
Social creation networks for designing low income interfaces in programmable thermostats
The core components of education 4.0 in higher education
Technological progress and its rapid evolution have positively affected the industrial sector and different productive/service sectors. One of the service-sectors that have benefited the most has been Education. In this sector, the implementation of current and emerging technologies combined with innovative pedagogical procedures and best practices is known as Education 4.0, which, in this paper, is described and mapped according to the well-know…
‘Juntos Somos Fuertes’
Changing demography in the Southwest USA has shifted the racial compositions of many neighborhoods that were once predominantly African American to majority Latinx immigrant communities (Orfield and Frankenberg 2014). Today, it’s common for these two youth communities to learn side-by-side in urban and suburban classrooms where they are often positioned to share each other’s cultural practices (Martinez 2017). However, language and literacy resea…
From understanding a simple DC motor to developing an electric vehicle AI controller rapid prototype using Matlab-Simulink, real-time simulation and complex thinking
Electric drives have been used in several applications, such as electric vehicles, industry 4.0, and robotics. Thus, it is mandatory to promote updated electric drive courses that allow students to design novel solutions in these engineering areas. However, traditional undergraduate courses that only cover theoretical aspects and do not allow students to interact and produce practical results through experimentation are insufficient today. The st…
Motivations, self-congruity and restaurant innovativeness as antecedents of a creative-food tourism experience
Purpose This study aims to analyze the drivers of a creative food tourism experience (CFTE) and its effect on the tourists' perceived authenticity and satisfaction. Specifically, this study captures the importance to explain a CFTE of two sets of stimuli: internal stimuli, including push motivations for food travel (i.e. emotional, cultural and social) and the tourist self-congruity (i.e. actual and ideal) with the chosen food establishment; and …
Fostering and Sustaining Relationality in Chicanx and Latinx Studies
Research Article| September 01 2022 Fostering and Sustaining Relationality in Chicanx and Latinx Studies: Reflections on Transgenerational Learning Cati V. de los Ríos, Cati V. de los Ríos Cati V. de los Ríos (she/her)is associate professor of literacy and bi/multilingual education at UC Berkeley’s School of Education. She uses community-based, participatory, and ethnographic research to highlight the linguistic gifts, critical literacies, and co…
Challenge-Based Learning, Research, and Innovation
The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries
This research aims to analyze brand communication and brand image as specific drivers of wine brand preference and their influence on wine consumers’ intention to visit associated wineries. Specifically, this paper enhances the understanding of the roles of advertising-promotion, sponsorship-public relations, corporate social responsibility, and social media in brand communication, as well as functional, emotional and reputation components in bra…
Challenge-Based Learning, Research, and Innovation
Cognitive Humanoid Trainers
Generation Z and pro-sustainable tourism behaviors
Using Norm Activation Theory (NAT) and Social Norm Theory (SNT), this study evaluates the internal (awareness of consequences, ascription of responsibility and personal norms) and external drivers (subjective norms, social media engagement, and membership of online community) of pro-sustainable behaviors among Generation Z (Gen Z) travelers in the UK. We theorize pro-sustainable tourism behaviors as consisting of four dimensions (economic, enviro…
Computer Science (11 works) · Business (10 works) · Economics (8 works) · Marketing (8 works) · Psychology (8 works) · Political science (7 works) · Tourism (7 works) · Consumer Behavior in Brand Consumption and Identification (6 works) · Digital Marketing and Social Media (6 works) · Sociology (6 works)