Kathy Matilla
Biographic Data
| ID | 3683452 |
|---|---|
| NAME | Kathy Matilla |
| GIVEN NAMES | Kathy |
| FAMILY NAME | Matilla |
| SIGNATURE | MATILLA K |
| AFFILIATIONS | Universitat Ramon Llull |
| ORCID | 0000-0001-5247-3289 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 1 |
Desarrollo de un nuevo modelo de evaluación competencial para la selección de una agencia de relaciones públicas y comunicación
El propósito de este artículo es el desarrollo de un modelo ex novo para seleccionar a una agencia de relaciones públicas y comunicación, o que preste servicios de relaciones públicas, basado en las percepciones de los responsables de comunicación de las organizaciones de mayor facturación españolas asociadas a la Asociación de Directivos de Comunicación-Dircom, e inspirado en el modelo matricial de una rúbrica de valoración por competencias de G…
Transformación digital de los departamentos de relaciones públicas y comunicación de una muestra de empresas españolas
The goal of this article is to analyze the degree of maturity in the digital transformation of the public relations and communication departments of the companies with the highest turnover that belong to the Spanish Association of Communication Directors-Dircom by applying the model for digital transformation proposed by Westerman, Bonnet and McAfee (2012), based on the vectors of leadership and digital capacity. For this purpose, a questionnaire…
Análisis bibliométrico de la producción científica de las relaciones públicas a través de las tesis doctorales (2006-2017) y de los programas de doctorado españoles (2017)
Este estudio analiza la producción de tesis doctorales sobre relaciones públicas presentadas en el sistema universitario español durante el periodo 2006-2017. La finalidad ha sido compararla con el mismo estudio del periodo 1965-2005 llevado a cabo por Castillo y Xifra en 2006 y también correlacionar esta producción con los programas de doctorado especializados en relaciones públicas ofertados por las universidades españolas durante el mismo peri…
Concepción y gestión estratégica de los públicos en las empresas del sector energético de España
The notion of publics as specifics and segmented groups has been a paradigm shift in public relations and corporate communication. This change in the way of understanding the receiver in the communication process allows communicate function to manage the relationship between the organization and those groups more effectively. For this reason, organizations should implement processes of identifying and prioritizing publics to communicate and be en…
Conception and strategic management of publics in the energy companies in Spain
The notion of publics as specifics and segmented groups has been a paradigm shift in public relations and corporate communication. This change in the way of understanding the receiver in the communication process allows communicate function to manage the relationship between the organization and those groups more effectively. For this reason, organizations should implement processes of identifying and prioritizing publics to communicate and be en…
Analysis of university degree syllabuses for Public Relations in Catalonia (2014–2015)
This article describes and analyses the available syllabuses for Public Relations in Public Relations and Advertising graduate degree programmes (or equivalent) in the Catalan university system for the academic year 2014–2015. The theoretical context includes specialist literature published in the last year to assess whether the curriculums of the analysed graduate degree programmes allow for dialogue between universities and professional practic…
Las asignaturas de Relaciones Públicas en los Grados catalanes del E.E.E.S. al cierre de su primer ciclo (2009-13)
The courses of Public Relations (PR) in the Catalonian university degrees have not changed substantially, at the end of its first full cycle, in relation to the degrees before the implementation of the European Higher Education Area (EHEA).
Museos y periodistas. Análisis de la sala de prensa virtual como espacio de relaciones públicas
News production routines were altered with the advent of the Internet and the evolution of the 2.0 technology sources. Corporate virtual spaces have broadly spread for the media, acting as a basic tool of Public Relations. Those who are responsible for museum organizations have understood the need for a relational link with reporters through the network, using the museums official websites. However, according to our results, we can conclude that …
Audit Typologies used by Communication Public Relations Directors and Agencies
The double applied research conducted in Spain with Dircom partners -the association of communication directors of major companies in the country- and with public relations and communications agencies/consultancies show the trend that, today, in the Spanish professional practice, the instrumental orientation (tactical) is prevalent, correlated with what happens in other European countries (ECM-European Communication Monitor). This can be deduced …
Tipologias de Auditorias usadas pelos Diretores e pelas Agências de Comunicação e Relações Públicas
Um duplo estudo desenvolvido na Espanha com os sócios de Dircom -a associação de diretores de comunicação das maiores empresas do país- e com agências/consultoras de rela- ções públicas e comunicação mostra que, atualmente, há uma tendência ao predomínio de uma orientação instrumental (tática) na prática profissional espanhola em comparação com o que ocorre em outros países europeus (ECM-European Communication Monitor). Isso se deduz da atribuiçã…
Concepción y gestión estratégica de los públicos en las empresas del sector energético de España
La noción de públicos como diversos colectivos específicos y segmentados ha supuesto un cambio de paradigma en las relaciones públicas y la comunicación corporativa Esta transformación en la forma de entender el sujeto receptor del proceso comunicativo permite que la función comunicativa pueda gestionar la relación entre la organización y estos colectivos de manera más eficaz. Para ello, las organizaciones aplican procesos como la identificación …
Museos y periodistas. Análisis de la sala de prensa virtual como espacio de relaciones públicas
News production routines were altered with the advent of the Internet and the evolution of the 2.0 technology sources. Corporate virtual spaces have broadly spread for the media, acting as a basic tool of Public Relations. Those who are responsible for museum organizations have understood the need for a relational link with reporters through the network, using the museums official websites. However, according to our results, we can conclude that …
Concepción y gestión estratégica de los públicos en las empresas del sector energético de España
La noción de públicos como diversos colectivos específicos y segmentados ha supuesto un cambio de paradigma en las relaciones públicas y la comunicación corporativa Esta transformación en la forma de entender el sujeto receptor del proceso comunicativo permite que la función comunicativa pueda gestionar la relación entre la organización y estos colectivos de manera más eficaz. Para ello, las organizaciones aplican procesos como la identificación …
Las asignaturas de Relaciones Públicas en los Grados catalanes del E.E.E.S. al cierre de su primer ciclo (2009-13)
The courses of Public Relations (PR) in the Catalonian university degrees have not changed substantially, at the end of its first full cycle, in relation to the degrees before the implementation of the European Higher Education Area (EHEA).
Museos y periodistas. Análisis de la sala de prensa virtual como espacio de relaciones públicas
News production routines were altered with the advent of the Internet and the evolution of the 2.0 technology sources. Corporate virtual spaces have broadly spread for the media, acting as a basic tool of Public Relations. Those who are responsible for museum organizations have understood the need for a relational link with reporters through the network, using the museums official websites. However, according to our results, we can conclude that …
Audit Typologies used by Communication Public Relations Directors and Agencies
The double applied research conducted in Spain with Dircom partners -the association of communication directors of major companies in the country- and with public relations and communications agencies/consultancies show the trend that, today, in the Spanish professional practice, the instrumental orientation (tactical) is prevalent, correlated with what happens in other European countries (ECM-European Communication Monitor). This can be deduced …
Tipologias de Auditorias usadas pelos Diretores e pelas Agências de Comunicação e Relações Públicas
Um duplo estudo desenvolvido na Espanha com os sócios de Dircom -a associação de diretores de comunicação das maiores empresas do país- e com agências/consultoras de rela- ções públicas e comunicação mostra que, atualmente, há uma tendência ao predomínio de uma orientação instrumental (tática) na prática profissional espanhola em comparação com o que ocorre em outros países europeus (ECM-European Communication Monitor). Isso se deduz da atribuiçã…
Concepción y gestión estratégica de los públicos en las empresas del sector energético de España
The notion of publics as specifics and segmented groups has been a paradigm shift in public relations and corporate communication. This change in the way of understanding the receiver in the communication process allows communicate function to manage the relationship between the organization and those groups more effectively. For this reason, organizations should implement processes of identifying and prioritizing publics to communicate and be en…
Conception and strategic management of publics in the energy companies in Spain
The notion of publics as specifics and segmented groups has been a paradigm shift in public relations and corporate communication. This change in the way of understanding the receiver in the communication process allows communicate function to manage the relationship between the organization and those groups more effectively. For this reason, organizations should implement processes of identifying and prioritizing publics to communicate and be en…
Analysis of university degree syllabuses for Public Relations in Catalonia (2014–2015)
This article describes and analyses the available syllabuses for Public Relations in Public Relations and Advertising graduate degree programmes (or equivalent) in the Catalan university system for the academic year 2014–2015. The theoretical context includes specialist literature published in the last year to assess whether the curriculums of the analysed graduate degree programmes allow for dialogue between universities and professional practic…
Análisis bibliométrico de la producción científica de las relaciones públicas a través de las tesis doctorales (2006-2017) y de los programas de doctorado españoles (2017)
Este estudio analiza la producción de tesis doctorales sobre relaciones públicas presentadas en el sistema universitario español durante el periodo 2006-2017. La finalidad ha sido compararla con el mismo estudio del periodo 1965-2005 llevado a cabo por Castillo y Xifra en 2006 y también correlacionar esta producción con los programas de doctorado especializados en relaciones públicas ofertados por las universidades españolas durante el mismo peri…
Transformación digital de los departamentos de relaciones públicas y comunicación de una muestra de empresas españolas
The goal of this article is to analyze the degree of maturity in the digital transformation of the public relations and communication departments of the companies with the highest turnover that belong to the Spanish Association of Communication Directors-Dircom by applying the model for digital transformation proposed by Westerman, Bonnet and McAfee (2012), based on the vectors of leadership and digital capacity. For this purpose, a questionnaire…
Desarrollo de un nuevo modelo de evaluación competencial para la selección de una agencia de relaciones públicas y comunicación
El propósito de este artículo es el desarrollo de un modelo ex novo para seleccionar a una agencia de relaciones públicas y comunicación, o que preste servicios de relaciones públicas, basado en las percepciones de los responsables de comunicación de las organizaciones de mayor facturación españolas asociadas a la Asociación de Directivos de Comunicación-Dircom, e inspirado en el modelo matricial de una rúbrica de valoración por competencias de G…
Political science (11 works) · Humanities (9 works) · Advertising and Communication Studies (8 works) · Journalism and Media Studies (6 works) · Public Relations and Crisis Communication (6 works) · Art (5 works) · Communication and COVID-19 Impact (5 works) · Computer Science (4 works) · Philosophy (4 works) · Public relations (4 works)