Wann-Yih Wu
Biographic Data
| ID | 3783358 |
|---|---|
| NAME | Wann-Yih Wu |
| GIVEN NAMES | Wann-Yih |
| FAMILY NAME | Wu |
| SIGNATURE | WU W |
| VERIFIED | No |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 26 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
How do push and pull factors affect non-vegetarians’ intention to buy plant-based meat products
Purpose This study aims to analyze the push and pull factors and its relationship with the theory of planned behavior about non-vegetarians’ intentions to buy plant-based meat products. Previous studies seldom explored the intention of non-vegetarians’ intention to buy plant-based meat products. Design/methodology/approach An online survey was conducted among 447 non-vegetarians to investigate these relationships. Partial least squares-structural…
An Investigation of Leading and Lagging Indicators for Balanced Scorecard
This study provides a comprehensive synthesis of empirical research on the Balanced Scorecard (BSC), examining the interrelationships among its four core dimensions. By employing a meta-analytic approach, the study quantifies the strength and direction of these relationships and evaluates the consistency of effect sizes across prior research. The analysis integrates findings from a broad dataset to uncover patterns that clarify how learning and g…
Fifty years of artisan entrepreneurship
Culturally based products and businesses have become increasingly common, drawing attention to artisan entrepreneurship. A small number of studies have comprehensively reviewed artisan entrepreneurship in terms of its antecedents and consequences, as is examined in this study. Specifically, this research looked at the factors that contribute to successful artisan entrepreneurship, managing environmental dynamism, markets, and institutional pressu…
The Effects of Expatriate's Personality and Cross-cultural Competence on Social Capital, Cross-cultural Adjustment, and Performance
Expatriation is still a challenging task, although the determinants of expatriate adjustment and performance have been evaluated extensively. This study aimed to empirically investigate the influence of the expatriates' personality and cross-cultural competence on social capital, cross-cultural adjustment, and performance with expatriates from foreign-owned multination firms in Taiwan. This study integrated three perspectives to explain expatriat…
Cognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity
Many researchers have investigated the effects of brand personality on brand equity; however, the antecedent factors contributing to the development of brand personality have been largely ignored. We aimed to bridge this research gap by integrating cognitive, experiential, and marketing factors as antecedents to explore the effect of brand personality on the relationship between these antecedents and brand equity. Participants were 292 cosmetics …
An Online Shopping Behavior Model Integrating Personality Traits, Perceived Risk, and Technology Acceptance
The popularity of electronic commerce is growing rapidly. However, previous studies regarding shopping online are rather fragmented in nature, and do not integrate their work into a comprehensive research framework to consider simultaneously the issues of motivation, risk, and trust. We conducted a meta-analysis to integrate the findings of previous researchers and to provide a more complete framework of online shopping behavior, based on the mod…
The impact of destination source credibility on destination satisfaction
The Role of Risk Attitude on Online Shopping
Risk attitude is a stable personality characteristic that is inherent in an individual, and may be the cause of differences in decisions to shop online. This article records an attempt to explore the direct and moderate effects of risk attitude on consumer behavior in the online context. The results show that risk attitude is positively associated with online shopping experience, consumer satisfaction, and repurchase intention for online shopping…
The impact of destination source credibility on destination satisfaction
The Effects of Expatriate's Personality and Cross-cultural Competence on Social Capital, Cross-cultural Adjustment, and Performance
Expatriation is still a challenging task, although the determinants of expatriate adjustment and performance have been evaluated extensively. This study aimed to empirically investigate the influence of the expatriates' personality and cross-cultural competence on social capital, cross-cultural adjustment, and performance with expatriates from foreign-owned multination firms in Taiwan. This study integrated three perspectives to explain expatriat…
The Role of Risk Attitude on Online Shopping
Risk attitude is a stable personality characteristic that is inherent in an individual, and may be the cause of differences in decisions to shop online. This article records an attempt to explore the direct and moderate effects of risk attitude on consumer behavior in the online context. The results show that risk attitude is positively associated with online shopping experience, consumer satisfaction, and repurchase intention for online shopping…
The impact of destination source credibility on destination satisfaction
An Online Shopping Behavior Model Integrating Personality Traits, Perceived Risk, and Technology Acceptance
The popularity of electronic commerce is growing rapidly. However, previous studies regarding shopping online are rather fragmented in nature, and do not integrate their work into a comprehensive research framework to consider simultaneously the issues of motivation, risk, and trust. We conducted a meta-analysis to integrate the findings of previous researchers and to provide a more complete framework of online shopping behavior, based on the mod…
Cognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity
Many researchers have investigated the effects of brand personality on brand equity; however, the antecedent factors contributing to the development of brand personality have been largely ignored. We aimed to bridge this research gap by integrating cognitive, experiential, and marketing factors as antecedents to explore the effect of brand personality on the relationship between these antecedents and brand equity. Participants were 292 cosmetics …
The Effects of Expatriate's Personality and Cross-cultural Competence on Social Capital, Cross-cultural Adjustment, and Performance
Expatriation is still a challenging task, although the determinants of expatriate adjustment and performance have been evaluated extensively. This study aimed to empirically investigate the influence of the expatriates' personality and cross-cultural competence on social capital, cross-cultural adjustment, and performance with expatriates from foreign-owned multination firms in Taiwan. This study integrated three perspectives to explain expatriat…
Fifty years of artisan entrepreneurship
Culturally based products and businesses have become increasingly common, drawing attention to artisan entrepreneurship. A small number of studies have comprehensively reviewed artisan entrepreneurship in terms of its antecedents and consequences, as is examined in this study. Specifically, this research looked at the factors that contribute to successful artisan entrepreneurship, managing environmental dynamism, markets, and institutional pressu…
How do push and pull factors affect non-vegetarians’ intention to buy plant-based meat products
Purpose This study aims to analyze the push and pull factors and its relationship with the theory of planned behavior about non-vegetarians’ intentions to buy plant-based meat products. Previous studies seldom explored the intention of non-vegetarians’ intention to buy plant-based meat products. Design/methodology/approach An online survey was conducted among 447 non-vegetarians to investigate these relationships. Partial least squares-structural…
An Investigation of Leading and Lagging Indicators for Balanced Scorecard
This study provides a comprehensive synthesis of empirical research on the Balanced Scorecard (BSC), examining the interrelationships among its four core dimensions. By employing a meta-analytic approach, the study quantifies the strength and direction of these relationships and evaluates the consistency of effect sizes across prior research. The analysis integrates findings from a broad dataset to uncover patterns that clarify how learning and g…
Psychology (6 works) · Social Psychology (6 works) · Business (5 works) · Advertising (4 works) · Digital Marketing and Social Media (4 works) · Marketing (4 works) · Personality (4 works) · Social Psychology (4 works) · Perception (3 works) · Structural equation modeling (3 works)