An Online Shopping Behavior Model Integrating Personality Traits, Perceived Risk, and Technology Acceptance

Bibliographic Data

ID13918751
AuthorsWann-Yih Wu, Wann‐Yih Wu (0000-0001-6153-6130, National Cheng Kung University, corresponding author), Ching-Ching Ke (National Cheng Kung University)
Year2015
Volume43
Issue1
Pages85-97
Publication date2015-02-07
Open AccessYes
TypeARTICLE
VenueSocial Behavior and Personality An International Journal (JOURNAL)
Journal identifiersISSN: 0301-2212 • E-ISSN: 1179-6391
PublisherScientific Journal Publishers Limited (PUBLISHER)
DOI10.2224/sbp.2015.43.1.85
OpenAlexW2069817999
LanguageEN
Citations received14

The popularity of electronic commerce is growing rapidly. However, previous studies regarding shopping online are rather fragmented in nature, and do not integrate their work into a comprehensive research framework to consider simultaneously the issues of motivation, risk, and trust. We conducted a meta-analysis to integrate the findings of previous researchers and to provide a more complete framework of online shopping behavior, based on the models of personality traits, perceived risk, and technology acceptance. We investigated the mediating effects of attitude and trust, and the direct and indirect effects on the 3 models showed different outcomes. Structural equation modeling was used to establish the relationships among the influential factors of personality traits, perceived risk, and technology acceptance with regard to online shopping intention

Big Five personality traits · Perception · Personality · Popularity · Risk perception · Structural equation modeling · Technology Acceptance Model · Applied Psychology · Computer Science · Digital Marketing and Social Media · Psychology · Social and Behavioral Studies · Social Psychology · Technology Adoption and User Behaviour

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