Wann‐Yih Wu
Biographic Data
| ID | 6662915 |
|---|---|
| NAME | Wann‐Yih Wu |
| GIVEN NAMES | Wann‐Yih |
| FAMILY NAME | Wu |
| SIGNATURE | WU W Y |
| AFFILIATIONS | National Cheng Kung University |
| ORCID | 0000-0001-6153-6130 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 26 |
| WORKS AS AUTHOR | 10 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1995 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
The Role of Customer Participation in Retail Industry
In recent years, scholars in marketing and service disciplines have focused their attention on the impact of customer participation (CP). However, few studies have focused on the integration of the antecedents, mediators, and moderators of CP, and their effects on customer citizenship behaviors (CCB). This study intends to fill these research gaps and develop a comprehensive research framework. Using survey data from 488 customers in the retail i…
How do push and pull factors affect non-vegetarians’ intention to buy plant-based meat products
Purpose This study aims to analyze the push and pull factors and its relationship with the theory of planned behavior about non-vegetarians’ intentions to buy plant-based meat products. Previous studies seldom explored the intention of non-vegetarians’ intention to buy plant-based meat products. Design/methodology/approach An online survey was conducted among 447 non-vegetarians to investigate these relationships. Partial least squares-structural…
Empowering leadership and behavioural support for change
Purpose Members' behaviour to support change is a critical factor in organisational change. Building on social cognitive theory, this research investigates how empowering leadership (EL) contributes to behavioural support for change in higher education. The paper argues that the relationship between EL and behavioural support for change is moderated by diversity climate. Design/methodology/approach To test the hypotheses, 107 colleges from the hi…
The Effects of Expatriate's Personality and Cross-cultural Competence on Social Capital, Cross-cultural Adjustment, and Performance
Expatriation is still a challenging task, although the determinants of expatriate adjustment and performance have been evaluated extensively. This study aimed to empirically investigate the influence of the expatriates' personality and cross-cultural competence on social capital, cross-cultural adjustment, and performance with expatriates from foreign-owned multination firms in Taiwan. This study integrated three perspectives to explain expatriat…
Cognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity
Many researchers have investigated the effects of brand personality on brand equity; however, the antecedent factors contributing to the development of brand personality have been largely ignored. We aimed to bridge this research gap by integrating cognitive, experiential, and marketing factors as antecedents to explore the effect of brand personality on the relationship between these antecedents and brand equity. Participants were 292 cosmetics …
An Online Shopping Behavior Model Integrating Personality Traits, Perceived Risk, and Technology Acceptance
The popularity of electronic commerce is growing rapidly. However, previous studies regarding shopping online are rather fragmented in nature, and do not integrate their work into a comprehensive research framework to consider simultaneously the issues of motivation, risk, and trust. We conducted a meta-analysis to integrate the findings of previous researchers and to provide a more complete framework of online shopping behavior, based on the mod…
The impact of destination source credibility on destination satisfaction
The Role of Risk Attitude on Online Shopping
Risk attitude is a stable personality characteristic that is inherent in an individual, and may be the cause of differences in decisions to shop online. This article records an attempt to explore the direct and moderate effects of risk attitude on consumer behavior in the online context. The results show that risk attitude is positively associated with online shopping experience, consumer satisfaction, and repurchase intention for online shopping…
Personal characters, decision‐making patterns and leadership styles of female managers
Maintains that women in the USA have much more leadership chances, less harassment and more respect from subordinates than Japanese women (who live in a male‐dominated world), who are reluctant to make decisions or take risks without consultations. Observes that women from Taiwan seem to have a much more transactional leadership style – taking risks and making rapid decisions. Discusses, in great detail, using extensive research via a multiple‐it…
Conglomerates in the world economy
Although corporate structures in Japan and, to a lesser extent Korea, have been examined in the literature, in most cases the framework is not comparative. In other cases the framework is comparative, with keiretsu and chaebol compared to US conglomerates. A third foreign conglomerate, the Mexican grupo, has thus far escaped much serious attention by scholars. Attempts to compare the structure of keiretsu, chaebol , and grupo in terms of the othe…
The impact of destination source credibility on destination satisfaction
The Effects of Expatriate's Personality and Cross-cultural Competence on Social Capital, Cross-cultural Adjustment, and Performance
Expatriation is still a challenging task, although the determinants of expatriate adjustment and performance have been evaluated extensively. This study aimed to empirically investigate the influence of the expatriates' personality and cross-cultural competence on social capital, cross-cultural adjustment, and performance with expatriates from foreign-owned multination firms in Taiwan. This study integrated three perspectives to explain expatriat…
Conglomerates in the world economy
Although corporate structures in Japan and, to a lesser extent Korea, have been examined in the literature, in most cases the framework is not comparative. In other cases the framework is comparative, with keiretsu and chaebol compared to US conglomerates. A third foreign conglomerate, the Mexican grupo, has thus far escaped much serious attention by scholars. Attempts to compare the structure of keiretsu, chaebol , and grupo in terms of the othe…
Personal characters, decision‐making patterns and leadership styles of female managers
Maintains that women in the USA have much more leadership chances, less harassment and more respect from subordinates than Japanese women (who live in a male‐dominated world), who are reluctant to make decisions or take risks without consultations. Observes that women from Taiwan seem to have a much more transactional leadership style – taking risks and making rapid decisions. Discusses, in great detail, using extensive research via a multiple‐it…
The Role of Risk Attitude on Online Shopping
Risk attitude is a stable personality characteristic that is inherent in an individual, and may be the cause of differences in decisions to shop online. This article records an attempt to explore the direct and moderate effects of risk attitude on consumer behavior in the online context. The results show that risk attitude is positively associated with online shopping experience, consumer satisfaction, and repurchase intention for online shopping…
The impact of destination source credibility on destination satisfaction
An Online Shopping Behavior Model Integrating Personality Traits, Perceived Risk, and Technology Acceptance
The popularity of electronic commerce is growing rapidly. However, previous studies regarding shopping online are rather fragmented in nature, and do not integrate their work into a comprehensive research framework to consider simultaneously the issues of motivation, risk, and trust. We conducted a meta-analysis to integrate the findings of previous researchers and to provide a more complete framework of online shopping behavior, based on the mod…
Cognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity
Many researchers have investigated the effects of brand personality on brand equity; however, the antecedent factors contributing to the development of brand personality have been largely ignored. We aimed to bridge this research gap by integrating cognitive, experiential, and marketing factors as antecedents to explore the effect of brand personality on the relationship between these antecedents and brand equity. Participants were 292 cosmetics …
Empowering leadership and behavioural support for change
Purpose Members' behaviour to support change is a critical factor in organisational change. Building on social cognitive theory, this research investigates how empowering leadership (EL) contributes to behavioural support for change in higher education. The paper argues that the relationship between EL and behavioural support for change is moderated by diversity climate. Design/methodology/approach To test the hypotheses, 107 colleges from the hi…
The Effects of Expatriate's Personality and Cross-cultural Competence on Social Capital, Cross-cultural Adjustment, and Performance
Expatriation is still a challenging task, although the determinants of expatriate adjustment and performance have been evaluated extensively. This study aimed to empirically investigate the influence of the expatriates' personality and cross-cultural competence on social capital, cross-cultural adjustment, and performance with expatriates from foreign-owned multination firms in Taiwan. This study integrated three perspectives to explain expatriat…
The Role of Customer Participation in Retail Industry
In recent years, scholars in marketing and service disciplines have focused their attention on the impact of customer participation (CP). However, few studies have focused on the integration of the antecedents, mediators, and moderators of CP, and their effects on customer citizenship behaviors (CCB). This study intends to fill these research gaps and develop a comprehensive research framework. Using survey data from 488 customers in the retail i…
How do push and pull factors affect non-vegetarians’ intention to buy plant-based meat products
Purpose This study aims to analyze the push and pull factors and its relationship with the theory of planned behavior about non-vegetarians’ intentions to buy plant-based meat products. Previous studies seldom explored the intention of non-vegetarians’ intention to buy plant-based meat products. Design/methodology/approach An online survey was conducted among 447 non-vegetarians to investigate these relationships. Partial least squares-structural…
Psychology (8 works) · Social Psychology (8 works) · Business (6 works) · Digital Marketing and Social Media (5 works) · Advertising (4 works) · Marketing (4 works) · Personality (4 works) · Political science (4 works) · Social Psychology (4 works) · Perception (3 works)