Esther Martínez Pastor
Biographic Data
| ID | 3992714 |
|---|---|
| NAME | Esther Martínez Pastor |
| GIVEN NAMES | Esther Martínez |
| FAMILY NAME | Pastor |
| SIGNATURE | PASTOR E M |
| AFFILIATIONS | Universidad Rey Juan Carlos |
| ORCID | 0000-0002-2861-750X |
| VERIFIED | Yes |
| TOTAL WORKS | 33 |
| TOTAL CITATIONS | 31 |
| AUTHOR COUNT | 33 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
Digital communities and non-suicidal self-harm (NSSH)
This paper examines non-suicidal self-harm (NSSH) among adolescents and young people from a digital communication perspective, focusing on the textual and visual language used on the social networking platform X. Young users interact by creating profiles and digital communities centered on NSSH, which facilitates the dissemination and consumption of related content. The study employed a mixed-methods approach, combining quantitative data collecti…
Jóvenes, medios digitales y salud mental
Los entornos y plataformas digitales, como redes sociales y servicios de mensajería instantánea, han transformado la manera en que interactuamos y nos comunicamos, facilitando que los usuarios compartan, discutan e intercambien contenido a través de sus dispositivos. Estas plataformas se han convertido en una parte fundamental de la vida de jóvenes y adolescentes, brindándoles espacios para la construcción de su identidad, así como conectarse con…
Presence of non-suicidal self-injury in the youth environment
Non-suicidal self-injury (NSSI) is increasingly prevalent among young adults, with estimated rates between 10% and 15%. This study explores its presence in their daily lives and identifies groups at higher risk. A survey of 1,017 university students in Spain revealed that 79% know someone who self-harms, and 12% have engaged in NSSI themselves. Many participants also recognize the specialized terminology used in online self-harm communities—such …
Revisión de estudios sobre contenido de autolesiones en x (Twitter) creado y compartido por jóvenes y adolescentes
El objetivo de la investigación es establecer el estado del arte sobre el contenido de autolesiones no suicidas creado y compartido por los jóvenes y adolescentes en X (Twitter). La metodología PRISMA aplicada en la investigación consiste en una revisión descriptiva de artículos científicos publicados en revistas (en inglés y español), entre 2013 y julio de 2023, en bases de datos multidisciplinares internacionales (WOS, SCOPUS y GOOGLE SCHOLAR).…
Cómo informar de autolesiones no suicidas según profesionales de salud. Guía para comunicadores de medios de comunicación
En este artículo se plantean una serie de recomendaciones a los medios de comunicación para informar sobre autolesiones no suicidas (ANS) en menores. Las ANS están en aumento, con una incidencia de entre el 16 y el 22 %; sin embargo, las noticias publicadas son escasas, apenas 58 en prensa española entre 2012-2022. Dada la relevancia social del tema y la importancia de una divulgación rigurosa, se detectó la necesidad de crear una guía para ayuda…
Redes Sociales y Autolesiones
El aumento de las autolesiones no suicidas (ANS) entre jóvenes ha intensificado el debate sobre el papel de las redes sociales como espacios de información, socialización y riesgo para la salud mental. Este estudio analiza la percepción de estudiantes universitarios en España acerca de las ANS y la necesidad de regulación de contenidos digitales. Mediante una encuesta a 1011 participantes, se observa que el 31% identifica las redes sociales como …
Exploring self-harm on Twitter (X)
The number of non-suicidal self-injuries (NSSI) has grown exponentially in the last two decades, especially in the young population. Likewise, the number of textual tweets and images in photography and video has increased, to share the experience of self-harm. A quantitative and qualitative analysis of the posts on self-harm on Twitter is presented. The objective is to make visible the importance of this growing phenomenon among young people and …
Autolesiones en menores
En este trabajo se recaban opiniones de profesionales de la salud y otros agentes sobre el tratamiento periodístico dado a las autolesiones no suicidas en menores y jóvenes. Se recurre al método Delphi en dos rondas, en las que se pregunta a expertos de cuatro especialidades diferentes (psicólogos, psiquiatras, pediatras y trabajadores sociales) sobre el concepto, perfil y motivos de las autolesiones en menores y su opinión sobre el tratamiento i…
Amor romántico, fidelidad y happy endings
La versión española del dating show "Temptation Island" ha surgido como un fenómeno de masas entre la población joven española. El objetivo de esta investigación es indagar sobre la opinión de la juventud española sobre las relaciones amorosas mostradas en los dating shows, así como explorar el grado de identificación o rechazo de las historias de amor de estos formatos audiovisuales. Para ello, se diseñó una entrevista guiada por medios telemáti…
Advertising on Video-Sharing Platforms in the Toy and Food Categories in Spain
This article reviews the advertising content on the YouTube channels featuring kid influencers with the highest number of subscribers in Spain. The goal is to observe the evolution of the elements that define this type of content as advertising content, even though the vast majority of the advertising content is not labelled as such. An analysis was conducted of all the videos posted during the 2022 Christmas period on the 15 YouTube channels wit…
Tratamiento mediático de las autolesiones en menores
Este artículo tiene como propósito analizar el tratamiento de las autolesiones en menores en los diarios El País, El Mundo y ABC del 2012 al 2022. El universo muestral fueron 718 noticias de las cuales, 58 noticias se referían a autolesiones y menores. Se realizó un análisis de contenido para conocer la frecuencia en torno a este tema y enfoque, identificar las emociones que se asocian con las autolesiones e identificar si hay sesgos de género. L…
Niños y jóvenes ante los dispositivos
Los creadores de contenidos en las diferentes plataformas (como YouTube, Instagram o TikTok) son cada vez son más jóvenes. Los niños y adolescentes son protagonistas de este fenómeno tanto en la creación como en el consumo de los mismos. Los medios tradicionales se han relegado a un segundo plano dejando un claro protagonismo a las plataformas de intercambios de contenido (videos, fotografías, etc.). A través de estos últimos generan mensajes hac…
The triumph of partisanship
Participation in the public debate constitutes one of the most evident avenues for political scientists to demonstrate the social relevance of the discipline. This article focuses on two questions: the types of roles political scientists adopt in their public interventions and the potential tensions between their public engagement and the epistemic norms regulating academic and research activities. We investigate these questions in the context of…
Menores y publicidad de juegos de azar en internet
The aim of this article is to describe the new formats and advertising content used in videos related to gambling on the Internet and minors, and whether these formats are currently regulated or may pose an additional risk to minors. For this study, content analysis of 50 YouTube videos (a total of 574 minutes) was carried out, based on a previous screening of 500 units. We worked with a convenience sample obtained through a systematic search (ke…
Representation of children and families in TV toy advertisements
This article offers a comparative overview of the representation of children and families in TV toy advertisements in Israel, Britain and Spain. It focuses on identifying the similarities and differences between the ads tasked with representing children in relation to specific products in different cultural environments. To a lesser extent, the article contributes, through its data, to exploring how advertisements adapt to each of the social and …
Kid Youtubers in Spain and Their Practices as Toy Marketing Influencers on YouTube
This paper analyses the audio-visual content of the channels of Spanish child YouTubers in which the children interact with toys within a certain narrative to promote them and raise brand awareness without their audience identifying that content as advertising. The paper compares the data on the videos analysed during and outside the Christmas period, focusing on channels with the highest numbers of followers. The Spanish case is significant as i…
The dilemmas of parental mediation
This article examines how much parent-child interactions around the online world reflect broader, more long-standing parent-child relations and parenting dilemmas. It does so through exploring the meanings that parents give to their parenting practices and the beliefs that underlie parental mediation of their children's online activities as well as the reasons for any differences between their broader normative approach to parental mediation and …
Una aproximación a los niños Youtubers tailandeses. El caso de los menores como prescriptores de juguetes
Los canales de los niños Youtubers son una realidad que está presente en la vida de los menores. En este artículo se analiza la presencia de las marcas y productos en los vídeos de los Youtubers (menores de 14 años) y los formatos publicitarios utilizados en el caso de Tailandia, los indicios publicitarios y la identificación de la supuesta publicidad. La muestra han sido 6 canales de los que se analizaron 54 vídeos con 795 minutos de visionado a…
Emotional Perception in 11S (USA) and 11M (Spain) Advertisement
The aim of this paper is to contrast whether cognitive memory and emotional recall related to a tragic event and exposure to advertisements that evoke such an experience generates a negative emotional change in the target. We performed an experiment that analyzes emotional changes derived from advertisements featured in the national press ten years after terrorist attacks. We chose the attacks: September 11, 2001, in New York City, and March 11, …
Smartphone, menores y vulnerabilidades. Revisión de la literatura
En la última década ha proliferado la literatura académica sobre los riesgos y oportunidades de las actividades en red entre los niños y jóvenes. El crecimiento exponencial del uso de los dispositivos digitales y nuevas aplicaciones está cambiando las condiciones de acceso a Internet de los niños, esto implica la aparición de nuevos desafíos en términos de seguridad en la red. Hoy en día los teléfonos inteligentes acompañan a los menores en cualq…
Publicidades activa y pasiva en contratación pública. Una panorámica autonómica española
The chronology of the main rules in which active and passive advertising on public procurement in Spain are collected, are prior to Law 19/2013, of 9 December, of transparency, access to public information and good governance. Public contractual information by electronic means began much earlier than the rest of the public information subject to transparency. This has resulted in a notable diversity in regional progress in the creation of platfor…
Nuevas estrategias de mediación parental en el uso de las redes sociales por adolescentes
The diversity, complexity and changing nature of parental mediation practices for adolescent online use contribute to the failure to achieve a consensual typology among scientific community. Over twenty-six interviews with parents of adolescent and preadolescent children (from 9 to 17 years) of the Community of Madrid, this work aims to update the types of intervention of parents to mediate the use of their children’s Internet, paying special att…
YouTube, menores y cultura colaborativa. Revisión bibliográfica de la investigación académica
El objetivo es identificar los hallazgos investigadores disponibles sobre las prácticas de los menores influyentes en YouTube. Desde la perspectiva de la cultura participativa, se realiza una revisión sistemática de 65 documentos académicos publicados desde 2008. Se compendian los hallazgos existentes sobre las prácticas de los menores creadores influyentes con canales en YouTube, motivaciones de uso, tipo de contenidos, intermediación parental y…
Organización de la información y sujetos obligados en el Portal de la transparencia de España
In this article we analyze the organization of information in Spain’s Portal of the Transparency, which includes information that is required by law. We analyze both the organization of information and people who appear in the Portal. The analysis is then compared with the Law of transparency, access to public information, and good governance. The results show a high percentage of subjects that are not reporting the information as required by law…
Grado de cumplimiento de las Leyes de transparencia, acceso y buen gobierno, y de reutilización de los datos de contratación de la Administración central española
This study looks at how and if the Spanish central government is currently meeting the laws of transparency and good governance by providing access to public data. The first part is a description of the most relevant legal standards relating to this topic. Subjects, information on recruitment, formats available to reuse information, and platforms on which these public data are published are identified. This study was performed using March 2016 da…
Grado de cumplimiento de las Leyes de transparencia, acceso y buen gobierno, y de reutilización de los datos de contratación de la Administración central española
This study looks at how and if the Spanish central government is currently meeting the laws of transparency and good governance by providing access to public data. The first part is a description of the most relevant legal standards relating to this topic. Subjects, information on recruitment, formats available to reuse information, and platforms on which these public data are published are identified. This study was performed using March 2016 da…
Gender representation in advertising of toys in the Christmas period (2009-12)
This paper analyzes the representation of children’s gender in toy advertising on television during three different periods. To achieve our purpose, this study examines seven variables: Toy typologies, Gender, Values, Voiceovers, Period, Actions depicted and Interaction between characters. These variables are taken from previous works that have studied the uses and preferences in toy selection according to gender, and research that studies the wa…
Organización de la información y sujetos obligados en el Portal de la transparencia de España
In this article we analyze the organization of information in Spain’s Portal of the Transparency, which includes information that is required by law. We analyze both the organization of information and people who appear in the Portal. The analysis is then compared with the Law of transparency, access to public information, and good governance. The results show a high percentage of subjects that are not reporting the information as required by law…
The triumph of partisanship
Participation in the public debate constitutes one of the most evident avenues for political scientists to demonstrate the social relevance of the discipline. This article focuses on two questions: the types of roles political scientists adopt in their public interventions and the potential tensions between their public engagement and the epistemic norms regulating academic and research activities. We investigate these questions in the context of…
YouTube, menores y cultura colaborativa. Revisión bibliográfica de la investigación académica
El objetivo es identificar los hallazgos investigadores disponibles sobre las prácticas de los menores influyentes en YouTube. Desde la perspectiva de la cultura participativa, se realiza una revisión sistemática de 65 documentos académicos publicados desde 2008. Se compendian los hallazgos existentes sobre las prácticas de los menores creadores influyentes con canales en YouTube, motivaciones de uso, tipo de contenidos, intermediación parental y…
Representation of children and families in TV toy advertisements
This article offers a comparative overview of the representation of children and families in TV toy advertisements in Israel, Britain and Spain. It focuses on identifying the similarities and differences between the ads tasked with representing children in relation to specific products in different cultural environments. To a lesser extent, the article contributes, through its data, to exploring how advertisements adapt to each of the social and …
Kid Youtubers in Spain and Their Practices as Toy Marketing Influencers on YouTube
This paper analyses the audio-visual content of the channels of Spanish child YouTubers in which the children interact with toys within a certain narrative to promote them and raise brand awareness without their audience identifying that content as advertising. The paper compares the data on the videos analysed during and outside the Christmas period, focusing on channels with the highest numbers of followers. The Spanish case is significant as i…
Publicidades activa y pasiva en contratación pública. Una panorámica autonómica española
The chronology of the main rules in which active and passive advertising on public procurement in Spain are collected, are prior to Law 19/2013, of 9 December, of transparency, access to public information and good governance. Public contractual information by electronic means began much earlier than the rest of the public information subject to transparency. This has resulted in a notable diversity in regional progress in the creation of platfor…
Investigación sobre publicidad digital en revistas científicas españolas
This article is a review of the state of the art on digital advertising in major journals in Spain since 2002. The objective is to determine what issues are the most discussed and the theoretical and practical contributions made by the authors. It draws on the work of Louisa Ha (2008), a state-of-the-art on digital advertising studies published in major journals. Our starting point is all journals included in the In-Recs Spanish communication are…
Pain in advertising
On the anniversary of the attacks of 11 March 2004 which occurred in Madrid, we conducted a study which focused on the advertising published the days following the attacks. This study examines the message content and layout of ads across a sample of 178 advertisements published in the Spanish press. We created a table with 15 variables and 112 subvariables to find out which were the predominant messages in each advertisement and if the advertiser…
Perception of Risk in the Network by Adolescents in Spain
Anàlisi is a science journal published by the Journalism and Communication Sciences Department of the Autonomous University of Barcelona (UAB). The journal has been published by the UAB Journalism Department since 1980. Anàlisi publishes science articles in the fields of the communication sciences: journalism, advertising and public relations, audiovisual communication, internet, multimedia and similar areas, always from the social and cultural v…
Effects of ethnic presence in the commercial and public service advertising Perception and attitudes on national non-immigrant population in Spain
The aim of this research is to ascertain whether the presence of people from different ethnic backgrounds in commercials and institutional advertising influences the attitudes of native receptors, helping to change the level of persuasion of the advertising message based on the source. This study carried out an experiment by selecting two ads in press - one from a commercial campaign and one from a public service campaign - and creating four vers…
Investigación sobre publicidad digital en revistas científicas españolas
This article is a review of the state of the art on digital advertising in major journals in Spain since 2002. The objective is to determine what issues are the most discussed and the theoretical and practical contributions made by the authors. It draws on the work of Louisa Ha (2008), a state-of-the-art on digital advertising studies published in major journals. Our starting point is all journals included in the In-Recs Spanish communication are…
Gender representation in advertising of toys in the Christmas period (2009-12)
This paper analyzes the representation of children’s gender in toy advertising on television during three different periods. To achieve our purpose, this study examines seven variables: Toy typologies, Gender, Values, Voiceovers, Period, Actions depicted and Interaction between characters. These variables are taken from previous works that have studied the uses and preferences in toy selection according to gender, and research that studies the wa…
En busca de equilibro entre la regulación y la autorregulación de la publicidad comportamental en línea
Behavioral advertising is the advertising market bet the rapid growth of the industry in the network. The installation and use of cookies on users’ devices allows this commercial practice, and at the same time, they have the rights of users and control their personal data or privacy. European policies have responded to this problem with the principle of prior consent (optin) against recent industry initiatives and inspired by American ideas of se…
Perception of Risk in the Network by Adolescents in Spain
Anàlisi is a science journal published by the Journalism and Communication Sciences Department of the Autonomous University of Barcelona (UAB). The journal has been published by the UAB Journalism Department since 1980. Anàlisi publishes science articles in the fields of the communication sciences: journalism, advertising and public relations, audiovisual communication, internet, multimedia and similar areas, always from the social and cultural v…
Comunicación empresarial en redes sociales
Currently, management of communication in social networks has become an indispensable strategic activity and contributes directly to change the mode of relationship between business and its stakeholders. The first section of this paper presents a brief analysis of the results reported in different specialized national studies in social networks. We analyse the general activities that users prefer to do and activities that users value most brands …
Grado de cumplimiento de las Leyes de transparencia, acceso y buen gobierno, y de reutilización de los datos de contratación de la Administración central española
This study looks at how and if the Spanish central government is currently meeting the laws of transparency and good governance by providing access to public data. The first part is a description of the most relevant legal standards relating to this topic. Subjects, information on recruitment, formats available to reuse information, and platforms on which these public data are published are identified. This study was performed using March 2016 da…
Organización de la información y sujetos obligados en el Portal de la transparencia de España
In this article we analyze the organization of information in Spain’s Portal of the Transparency, which includes information that is required by law. We analyze both the organization of information and people who appear in the Portal. The analysis is then compared with the Law of transparency, access to public information, and good governance. The results show a high percentage of subjects that are not reporting the information as required by law…
Smartphone, menores y vulnerabilidades. Revisión de la literatura
En la última década ha proliferado la literatura académica sobre los riesgos y oportunidades de las actividades en red entre los niños y jóvenes. El crecimiento exponencial del uso de los dispositivos digitales y nuevas aplicaciones está cambiando las condiciones de acceso a Internet de los niños, esto implica la aparición de nuevos desafíos en términos de seguridad en la red. Hoy en día los teléfonos inteligentes acompañan a los menores en cualq…
Publicidades activa y pasiva en contratación pública. Una panorámica autonómica española
The chronology of the main rules in which active and passive advertising on public procurement in Spain are collected, are prior to Law 19/2013, of 9 December, of transparency, access to public information and good governance. Public contractual information by electronic means began much earlier than the rest of the public information subject to transparency. This has resulted in a notable diversity in regional progress in the creation of platfor…
Nuevas estrategias de mediación parental en el uso de las redes sociales por adolescentes
The diversity, complexity and changing nature of parental mediation practices for adolescent online use contribute to the failure to achieve a consensual typology among scientific community. Over twenty-six interviews with parents of adolescent and preadolescent children (from 9 to 17 years) of the Community of Madrid, this work aims to update the types of intervention of parents to mediate the use of their children’s Internet, paying special att…
YouTube, menores y cultura colaborativa. Revisión bibliográfica de la investigación académica
El objetivo es identificar los hallazgos investigadores disponibles sobre las prácticas de los menores influyentes en YouTube. Desde la perspectiva de la cultura participativa, se realiza una revisión sistemática de 65 documentos académicos publicados desde 2008. Se compendian los hallazgos existentes sobre las prácticas de los menores creadores influyentes con canales en YouTube, motivaciones de uso, tipo de contenidos, intermediación parental y…
The dilemmas of parental mediation
This article examines how much parent-child interactions around the online world reflect broader, more long-standing parent-child relations and parenting dilemmas. It does so through exploring the meanings that parents give to their parenting practices and the beliefs that underlie parental mediation of their children's online activities as well as the reasons for any differences between their broader normative approach to parental mediation and …
Una aproximación a los niños Youtubers tailandeses. El caso de los menores como prescriptores de juguetes
Los canales de los niños Youtubers son una realidad que está presente en la vida de los menores. En este artículo se analiza la presencia de las marcas y productos en los vídeos de los Youtubers (menores de 14 años) y los formatos publicitarios utilizados en el caso de Tailandia, los indicios publicitarios y la identificación de la supuesta publicidad. La muestra han sido 6 canales de los que se analizaron 54 vídeos con 795 minutos de visionado a…
Emotional Perception in 11S (USA) and 11M (Spain) Advertisement
The aim of this paper is to contrast whether cognitive memory and emotional recall related to a tragic event and exposure to advertisements that evoke such an experience generates a negative emotional change in the target. We performed an experiment that analyzes emotional changes derived from advertisements featured in the national press ten years after terrorist attacks. We chose the attacks: September 11, 2001, in New York City, and March 11, …
The triumph of partisanship
Participation in the public debate constitutes one of the most evident avenues for political scientists to demonstrate the social relevance of the discipline. This article focuses on two questions: the types of roles political scientists adopt in their public interventions and the potential tensions between their public engagement and the epistemic norms regulating academic and research activities. We investigate these questions in the context of…
Menores y publicidad de juegos de azar en internet
The aim of this article is to describe the new formats and advertising content used in videos related to gambling on the Internet and minors, and whether these formats are currently regulated or may pose an additional risk to minors. For this study, content analysis of 50 YouTube videos (a total of 574 minutes) was carried out, based on a previous screening of 500 units. We worked with a convenience sample obtained through a systematic search (ke…
Representation of children and families in TV toy advertisements
This article offers a comparative overview of the representation of children and families in TV toy advertisements in Israel, Britain and Spain. It focuses on identifying the similarities and differences between the ads tasked with representing children in relation to specific products in different cultural environments. To a lesser extent, the article contributes, through its data, to exploring how advertisements adapt to each of the social and …
Kid Youtubers in Spain and Their Practices as Toy Marketing Influencers on YouTube
This paper analyses the audio-visual content of the channels of Spanish child YouTubers in which the children interact with toys within a certain narrative to promote them and raise brand awareness without their audience identifying that content as advertising. The paper compares the data on the videos analysed during and outside the Christmas period, focusing on channels with the highest numbers of followers. The Spanish case is significant as i…
Niños y jóvenes ante los dispositivos
Los creadores de contenidos en las diferentes plataformas (como YouTube, Instagram o TikTok) son cada vez son más jóvenes. Los niños y adolescentes son protagonistas de este fenómeno tanto en la creación como en el consumo de los mismos. Los medios tradicionales se han relegado a un segundo plano dejando un claro protagonismo a las plataformas de intercambios de contenido (videos, fotografías, etc.). A través de estos últimos generan mensajes hac…
Amor romántico, fidelidad y happy endings
La versión española del dating show "Temptation Island" ha surgido como un fenómeno de masas entre la población joven española. El objetivo de esta investigación es indagar sobre la opinión de la juventud española sobre las relaciones amorosas mostradas en los dating shows, así como explorar el grado de identificación o rechazo de las historias de amor de estos formatos audiovisuales. Para ello, se diseñó una entrevista guiada por medios telemáti…
Advertising on Video-Sharing Platforms in the Toy and Food Categories in Spain
This article reviews the advertising content on the YouTube channels featuring kid influencers with the highest number of subscribers in Spain. The goal is to observe the evolution of the elements that define this type of content as advertising content, even though the vast majority of the advertising content is not labelled as such. An analysis was conducted of all the videos posted during the 2022 Christmas period on the 15 YouTube channels wit…
Tratamiento mediático de las autolesiones en menores
Este artículo tiene como propósito analizar el tratamiento de las autolesiones en menores en los diarios El País, El Mundo y ABC del 2012 al 2022. El universo muestral fueron 718 noticias de las cuales, 58 noticias se referían a autolesiones y menores. Se realizó un análisis de contenido para conocer la frecuencia en torno a este tema y enfoque, identificar las emociones que se asocian con las autolesiones e identificar si hay sesgos de género. L…
Political science (21 works) · Sociology (13 works) · Business (12 works) · Humanities (12 works) · Psychology (12 works) · Art (11 works) · Advertising (9 works) · Impact of Technology on Adolescents (9 works) · Law (8 works) · Law (8 works)