Lingyun Guo
Biographic Data
| ID | 4625964 |
|---|---|
| NAME | Lingyun Guo |
| GIVEN NAMES | Lingyun |
| FAMILY NAME | Guo |
| SIGNATURE | GUO L |
| AFFILIATIONS | Hebei University of Technology |
| ORCID | 0000-0003-0204-6961 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 21 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Feeling Grounded
As information and communication technology advances, the on-site experience of traditional field tourism is being transformed into a virtual experience under digital tourism. The sense of groundedness occurs when tourists connect to the geography, humanity, and history of destination. Little is known about how technology, marketing, and tourism resources can be combined to enrich the authenticity of the virtual tourism experience. This study exp…
Understanding how participating behaviours influenced by individual motives affect continued generating behaviours in product-experience-shared communities
The characteristics of multiple brands involved and users’ original content, facilitate a brand-new online platform’s emergence, that is, a product-experience-shared community (PESC), being distinguished from the brand community that has been extensively studied. While popular nowadays, PESC still involves limited research. Mainly, why users volunteer to write a flow of content remains unclear. Our purpose is to analyse the effects of different m…
Multi-band network fusion for Alzheimer’s disease identification with functional MRI
Experimental results demonstrate that the proposed scheme extracts rich multi-band network features and biomarker information, and also achieves better classification accuracy
Effects of customer trust on engagement in live streaming commerce
Purpose Live streaming commerce, a new form of social commerce where firms integrate with broadcasters, community members and customers in live chat rooms for real-time interaction to help sell products, has become increasingly popular. However, factors that impact the success of live streaming commerce are not fully explored. The purpose of this study is to examine these factors by exploring the relationships among customer trust (i.e., trust in…
Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities
Purpose Thriving brand communities are inseparable from engaged members and their word-of-mouth behavior. The purpose of this paper is to investigate which customer experience elevates customer engagement and consequent word-of-mouth intention in online brand communities, and how. Design/methodology/approach From the perspective of service ecosystem theory, a framework with several hypotheses was proposed. The model was verified with structural e…
Effects of customers' psychological characteristics on their engagement behavior in company social networks
Drawing upon customer engagement and value cocreation theories, in the context of company social networks, we examined the influence mechanism of the 3 important psychological characteristics of need for cognition, self-congruity, and psychological ownership, on customer engagement behavior in terms of human interactivity, information sharing, and word-of-mouth referral. We also explored whether or not these 3 behaviors then influenced value cocr…
Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities
Purpose Thriving brand communities are inseparable from engaged members and their word-of-mouth behavior. The purpose of this paper is to investigate which customer experience elevates customer engagement and consequent word-of-mouth intention in online brand communities, and how. Design/methodology/approach From the perspective of service ecosystem theory, a framework with several hypotheses was proposed. The model was verified with structural e…
Effects of customer trust on engagement in live streaming commerce
Purpose Live streaming commerce, a new form of social commerce where firms integrate with broadcasters, community members and customers in live chat rooms for real-time interaction to help sell products, has become increasingly popular. However, factors that impact the success of live streaming commerce are not fully explored. The purpose of this study is to examine these factors by exploring the relationships among customer trust (i.e., trust in…
Effects of customers' psychological characteristics on their engagement behavior in company social networks
Drawing upon customer engagement and value cocreation theories, in the context of company social networks, we examined the influence mechanism of the 3 important psychological characteristics of need for cognition, self-congruity, and psychological ownership, on customer engagement behavior in terms of human interactivity, information sharing, and word-of-mouth referral. We also explored whether or not these 3 behaviors then influenced value cocr…
Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities
Purpose Thriving brand communities are inseparable from engaged members and their word-of-mouth behavior. The purpose of this paper is to investigate which customer experience elevates customer engagement and consequent word-of-mouth intention in online brand communities, and how. Design/methodology/approach From the perspective of service ecosystem theory, a framework with several hypotheses was proposed. The model was verified with structural e…
Effects of customer trust on engagement in live streaming commerce
Purpose Live streaming commerce, a new form of social commerce where firms integrate with broadcasters, community members and customers in live chat rooms for real-time interaction to help sell products, has become increasingly popular. However, factors that impact the success of live streaming commerce are not fully explored. The purpose of this study is to examine these factors by exploring the relationships among customer trust (i.e., trust in…
Understanding how participating behaviours influenced by individual motives affect continued generating behaviours in product-experience-shared communities
The characteristics of multiple brands involved and users’ original content, facilitate a brand-new online platform’s emergence, that is, a product-experience-shared community (PESC), being distinguished from the brand community that has been extensively studied. While popular nowadays, PESC still involves limited research. Mainly, why users volunteer to write a flow of content remains unclear. Our purpose is to analyse the effects of different m…
Multi-band network fusion for Alzheimer’s disease identification with functional MRI
Experimental results demonstrate that the proposed scheme extracts rich multi-band network features and biomarker information, and also achieves better classification accuracy
Feeling Grounded
As information and communication technology advances, the on-site experience of traditional field tourism is being transformed into a virtual experience under digital tourism. The sense of groundedness occurs when tourists connect to the geography, humanity, and history of destination. Little is known about how technology, marketing, and tourism resources can be combined to enrich the authenticity of the virtual tourism experience. This study exp…
Computer Science (6 works) · Business (4 works) · Digital Marketing and Social Media (4 works) · Psychology (4 works) · Advertising (3 works) · Customer engagement (3 works) · Customer Service Quality and Loyalty (3 works) · Marketing (3 works) · Social media (3 works) · Social Psychology (3 works)