Effects of customers' psychological characteristics on their engagement behavior in company social networks
Bibliographic Data
| ID | 13919635 |
|---|---|
| Authors | Lingyun Guo (0000-0003-0204-6961, Beihang University, corresponding author), Mingli Zhang (0000-0003-4989-5936, Beihang University), Yu Wang (0009-0005-4222-2626, Beihang University) |
| Year | 2016 |
| Volume | 44 |
| Issue | 10 |
| Pages | 1661-1670 |
| Publication date | 2016-11-10 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Social Behavior and Personality An International Journal (JOURNAL) |
| Journal identifiers | ISSN: 0301-2212 • E-ISSN: 1179-6391 |
| Publisher | Scientific Journal Publishers Limited (PUBLISHER) |
| DOI | 10.2224/sbp.2016.44.10.1661 |
| OpenAlex | W2558882962 |
| Language | EN |
| Citations received | 6 |
Drawing upon customer engagement and value cocreation theories, in the context of company social networks, we examined the influence mechanism of the 3 important psychological characteristics of need for cognition, self-congruity, and psychological ownership, on customer engagement behavior in terms of human interactivity, information sharing, and word-of-mouth referral. We also explored whether or not these 3 behaviors then influenced value cocreation and stickiness. Data from WeChat official account users were analyzed using SmartPLS 2.0 and structural equation modeling. Results showed that self-congruity and psychological ownership significantly influenced the 3 dimensions of customer engagement behavior, which further influenced value cocreation and stickiness. The effects of need for cognition on human interactivity and information sharing were also significant, but the influence of need for cognition on word-of-mouth referral was nonsignificant
Advertising · Business · Cognition · Context (archaeology · Customer engagement · Interactivity · Referral · Social media · Structural equation modeling · Value (mathematics · Word of mouth · Computer Science · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Knowledge Management and Sharing · Psychology · Social Psychology
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| Citations per year | 1.5 |
|---|---|
| Citation span | 2022 - 2025 (4) |
| Highly cited | No |