Mingli Zhang
Biographic Data
| ID | 4020341 |
|---|---|
| NAME | Mingli Zhang |
| GIVEN NAMES | Mingli |
| FAMILY NAME | Zhang |
| SIGNATURE | ZHANG M |
| AFFILIATIONS | Beihang University |
| ORCID | 0000-0003-4989-5936 |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 19 |
| WORKS AS AUTHOR | 15 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
A joint-training topic model for social media texts
The burgeoning significance of topic mining for social media text has intensified with the proliferation of social media platforms. Nevertheless, the brevity and discreteness of social media text pose significant challenges to conventional topic models, which often struggle to perform well on them. To address this, the paper establishes a more precise Position-Sensitive Word-Embedding Topic Model (PS-WETM) to adeptly capture intricate semantic an…
Understanding the effect of tourists’ attribute-level experiences on satisfaction – a cross-cultural study leveraging deep learning
This study investigates how cultural traits play a role regarding the effect of attribute-level experiences on tourist satisfaction. Adopting Deep Learning algorithm, we proposed Attribute-Level Sentiment Analysis Model (ASAM) to extract tourists’ attribute-level experiences from online reviews. Then, based on nearly 50000 online reviews collect from TripAdvisor, we empirically find that positive attribute-level experiences exert the greater infl…
Understanding the role of learner engagement in determining Moocs satisfaction
Due to its outstanding advantages of openness, unrestraint and low cost, MOOCs have been growing rapidly in recent years. However, this new self-directed online learning model faces the challenge of the low course completion rate. Based on self-determination theory, this paper combines learners’ intrinsic motivation and extrinsic motivation, and thus constructs a comprehensive theoretical framework to explore the learner engagement mechanism in M…
Resource integration, value co-creation and continuance intention in Moocs learning process
With the ever-increasing adoption of MOOCs, the study of MOOCs learning behavior has been paid more and more attention, both in practice and in academia. This study aims to understand the impact of resource integration (including platform resources, teacher resources, and learner resources) on learners’ perception of value co-creation (including knowledge value, hedonic value, and social value), as well as the impact of value co-creation on users…
Understanding the determinants of service providers’ contribution behaviors on peer-to-peer sharing accommodation
Peer-to-peer sharing accommodation commerce has witnessed unprecedented rapid development in recent years, which relies much on the contribution of service providers who largely control the servicescapes by providing both housing assets and relevant services. Differentiating from customers’ perspective in most previous studies, we focus on the behaviour intentions and explore the influence mechanism from the perspective of service providers. Base…
What contributes to online communities' prosperity? Understanding value co-creation in product-experience-shared communities (Pescs) from the view of resource integration
Purpose The purpose of this paper is to understand the factors influencing content generation and community initiative in PESCs. Taking advantage of an emerging PESC – Xiaohongshu APP, the study identifies three antecedent resources, including customer-owned knowledge, harmonious passion to shopping and perceived information usefulness, that affect content generating and further community initiative. Design/methodology/approach Based on the servi…
Understanding how participating behaviours influenced by individual motives affect continued generating behaviours in product-experience-shared communities
The characteristics of multiple brands involved and users’ original content, facilitate a brand-new online platform’s emergence, that is, a product-experience-shared community (PESC), being distinguished from the brand community that has been extensively studied. While popular nowadays, PESC still involves limited research. Mainly, why users volunteer to write a flow of content remains unclear. Our purpose is to analyse the effects of different m…
Spatio-Temporal Characteristics of the Supply and Demand Coupling Coordination of Elderly Care Service Resources in China
The current situation and future development of the supply and demand coupling coordination of elderly care service resources reflect the level of elderly care service resource allocation. Whether factors affecting its development can be found is the key to promote the accurate allocation of elderly care service. Based on the coupling coordination model, the supply and demand of elderly care service resources, the development circumstance and the…
How to retain customers
Getting more resources for better performance
Effects of socialization interactions on customer engagement in online travel communities
Purpose Travel companies are increasingly hosting online communities to extend their initiatives of customer relationship management and gain additional insight into their business. While the benefits to companies from hosting online communities are clear, another closely related issue has not been given comparative attention: Why do customers engage voluntarily in online travel communities? The purpose of this paper is to answer the question by …
Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework
Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities
Purpose Thriving brand communities are inseparable from engaged members and their word-of-mouth behavior. The purpose of this paper is to investigate which customer experience elevates customer engagement and consequent word-of-mouth intention in online brand communities, and how. Design/methodology/approach From the perspective of service ecosystem theory, a framework with several hypotheses was proposed. The model was verified with structural e…
Effects of customers' psychological characteristics on their engagement behavior in company social networks
Drawing upon customer engagement and value cocreation theories, in the context of company social networks, we examined the influence mechanism of the 3 important psychological characteristics of need for cognition, self-congruity, and psychological ownership, on customer engagement behavior in terms of human interactivity, information sharing, and word-of-mouth referral. We also explored whether or not these 3 behaviors then influenced value cocr…
Understanding relationship benefits from harmonious brand community on social media
Purpose – Brand communities have been labeled as a social aggregation of brand fans and businesses. Yet, limited research has examined customers’ perceived relationship benefits in brand community on social media. Drawing from social capital theory and relationship benefits research, the purpose of this paper is to discover how online harmonious brand community influence customers’ perceived relationship benefits (i.e. confidence, special treatme…
Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities
Purpose Thriving brand communities are inseparable from engaged members and their word-of-mouth behavior. The purpose of this paper is to investigate which customer experience elevates customer engagement and consequent word-of-mouth intention in online brand communities, and how. Design/methodology/approach From the perspective of service ecosystem theory, a framework with several hypotheses was proposed. The model was verified with structural e…
Effects of socialization interactions on customer engagement in online travel communities
Purpose Travel companies are increasingly hosting online communities to extend their initiatives of customer relationship management and gain additional insight into their business. While the benefits to companies from hosting online communities are clear, another closely related issue has not been given comparative attention: Why do customers engage voluntarily in online travel communities? The purpose of this paper is to answer the question by …
Understanding relationship benefits from harmonious brand community on social media
Purpose – Brand communities have been labeled as a social aggregation of brand fans and businesses. Yet, limited research has examined customers’ perceived relationship benefits in brand community on social media. Drawing from social capital theory and relationship benefits research, the purpose of this paper is to discover how online harmonious brand community influence customers’ perceived relationship benefits (i.e. confidence, special treatme…
Effects of customers' psychological characteristics on their engagement behavior in company social networks
Drawing upon customer engagement and value cocreation theories, in the context of company social networks, we examined the influence mechanism of the 3 important psychological characteristics of need for cognition, self-congruity, and psychological ownership, on customer engagement behavior in terms of human interactivity, information sharing, and word-of-mouth referral. We also explored whether or not these 3 behaviors then influenced value cocr…
Understanding relationship benefits from harmonious brand community on social media
Purpose – Brand communities have been labeled as a social aggregation of brand fans and businesses. Yet, limited research has examined customers’ perceived relationship benefits in brand community on social media. Drawing from social capital theory and relationship benefits research, the purpose of this paper is to discover how online harmonious brand community influence customers’ perceived relationship benefits (i.e. confidence, special treatme…
Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework
Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities
Purpose Thriving brand communities are inseparable from engaged members and their word-of-mouth behavior. The purpose of this paper is to investigate which customer experience elevates customer engagement and consequent word-of-mouth intention in online brand communities, and how. Design/methodology/approach From the perspective of service ecosystem theory, a framework with several hypotheses was proposed. The model was verified with structural e…
Effects of socialization interactions on customer engagement in online travel communities
Purpose Travel companies are increasingly hosting online communities to extend their initiatives of customer relationship management and gain additional insight into their business. While the benefits to companies from hosting online communities are clear, another closely related issue has not been given comparative attention: Why do customers engage voluntarily in online travel communities? The purpose of this paper is to answer the question by …
Getting more resources for better performance
How to retain customers
Understanding the determinants of service providers’ contribution behaviors on peer-to-peer sharing accommodation
Peer-to-peer sharing accommodation commerce has witnessed unprecedented rapid development in recent years, which relies much on the contribution of service providers who largely control the servicescapes by providing both housing assets and relevant services. Differentiating from customers’ perspective in most previous studies, we focus on the behaviour intentions and explore the influence mechanism from the perspective of service providers. Base…
What contributes to online communities' prosperity? Understanding value co-creation in product-experience-shared communities (Pescs) from the view of resource integration
Purpose The purpose of this paper is to understand the factors influencing content generation and community initiative in PESCs. Taking advantage of an emerging PESC – Xiaohongshu APP, the study identifies three antecedent resources, including customer-owned knowledge, harmonious passion to shopping and perceived information usefulness, that affect content generating and further community initiative. Design/methodology/approach Based on the servi…
Understanding how participating behaviours influenced by individual motives affect continued generating behaviours in product-experience-shared communities
The characteristics of multiple brands involved and users’ original content, facilitate a brand-new online platform’s emergence, that is, a product-experience-shared community (PESC), being distinguished from the brand community that has been extensively studied. While popular nowadays, PESC still involves limited research. Mainly, why users volunteer to write a flow of content remains unclear. Our purpose is to analyse the effects of different m…
Spatio-Temporal Characteristics of the Supply and Demand Coupling Coordination of Elderly Care Service Resources in China
The current situation and future development of the supply and demand coupling coordination of elderly care service resources reflect the level of elderly care service resource allocation. Whether factors affecting its development can be found is the key to promote the accurate allocation of elderly care service. Based on the coupling coordination model, the supply and demand of elderly care service resources, the development circumstance and the…
Understanding the effect of tourists’ attribute-level experiences on satisfaction – a cross-cultural study leveraging deep learning
This study investigates how cultural traits play a role regarding the effect of attribute-level experiences on tourist satisfaction. Adopting Deep Learning algorithm, we proposed Attribute-Level Sentiment Analysis Model (ASAM) to extract tourists’ attribute-level experiences from online reviews. Then, based on nearly 50000 online reviews collect from TripAdvisor, we empirically find that positive attribute-level experiences exert the greater infl…
Understanding the role of learner engagement in determining Moocs satisfaction
Due to its outstanding advantages of openness, unrestraint and low cost, MOOCs have been growing rapidly in recent years. However, this new self-directed online learning model faces the challenge of the low course completion rate. Based on self-determination theory, this paper combines learners’ intrinsic motivation and extrinsic motivation, and thus constructs a comprehensive theoretical framework to explore the learner engagement mechanism in M…
Resource integration, value co-creation and continuance intention in Moocs learning process
With the ever-increasing adoption of MOOCs, the study of MOOCs learning behavior has been paid more and more attention, both in practice and in academia. This study aims to understand the impact of resource integration (including platform resources, teacher resources, and learner resources) on learners’ perception of value co-creation (including knowledge value, hedonic value, and social value), as well as the impact of value co-creation on users…
A joint-training topic model for social media texts
The burgeoning significance of topic mining for social media text has intensified with the proliferation of social media platforms. Nevertheless, the brevity and discreteness of social media text pose significant challenges to conventional topic models, which often struggle to perform well on them. To address this, the paper establishes a more precise Position-Sensitive Word-Embedding Topic Model (PS-WETM) to adeptly capture intricate semantic an…
Computer Science (13 works) · Digital Marketing and Social Media (12 works) · Psychology (12 works) · Social Psychology (9 works) · Business (8 works) · Marketing (7 works) · Customer Service Quality and Loyalty (6 works) · Knowledge management (6 works) · Social media (5 works) · Technology Adoption and User Behaviour (5 works)