Understanding how participating behaviours influenced by individual motives affect continued generating behaviours in product-experience-shared communities
Bibliographic Data
| ID | 21452049 |
|---|---|
| Authors | Yu Wang (0009-0005-4222-2626, Beihang University), Mingli Zhang (0000-0003-4989-5936, Beihang University), Nuan Luo (0000-0002-8053-7750, School of Economics and Management, Beijing Information Science and Technology University, Beijing, People’s Republic of China), Lingyun Guo (0000-0003-0204-6961, Hebei University of Technology, corresponding author) |
| Year | 2022 |
| Volume | 41 |
| Issue | 14 |
| Pages | 3044-3064 |
| Publication date | 2022-10-26 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Behaviour and Information Technology (JOURNAL) |
| Journal identifiers | ISSN: 0144-929X • E-ISSN: 1362-3001 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/0144929x.2021.1970807 |
| OpenAlex | W3198143691 |
| Language | EN |
| Citations received | 4 |
| References cited | 125 |
The characteristics of multiple brands involved and users’ original content, facilitate a brand-new online platform’s emergence, that is, a product-experience-shared community (PESC), being distinguished from the brand community that has been extensively studied. While popular nowadays, PESC still involves limited research. Mainly, why users volunteer to write a flow of content remains unclear. Our purpose is to analyse the effects of different motivational factors on different participation behaviours, which further influence continued generating intention in the PESC context. Employing the theory of Uses and Gratification (U&G) on a sample of 729 users and using Partial Least Squares-Structural Equation Modelling (PLS-SEM), the study deeply identified the participation behaviour into three levels, i.e. content consuming, reacting, and generating, as well as investigated their relations with motives (utilitarian, recreational, cultural and social motives) and continued generating behaviour. The results show that different participation behaviours are relevant to utilitarian, recreational, cultural, and/or social motives. Furthermore, users continued generating intention is affected by their complete satisfaction with their participation experience. This paper also gives theoretical and practical implications
Affect (linguistics) · Context (archaeology) · Gratification · Human–computer interaction · Product (mathematics) · Recreation · Structural equation modeling · User satisfaction · Communication · Computer Science · Digital Marketing and Social Media · Ecology · Impact of Technology on Adolescents · Mathematics · Psychology · Social Psychology · Technology Adoption and User Behaviour
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| Citations per year | 1 |
|---|---|
| Citation span | 2022 - 2024 (3) |
| Highly cited | No |