Karl Moore
Biographic Data
| ID | 5244906 |
|---|---|
| NAME | Karl Moore |
| GIVEN NAMES | Karl |
| FAMILY NAME | Moore |
| SIGNATURE | MOORE K |
| AFFILIATIONS | McGill University |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 42 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2002 |
| LATEST PUBLICATION YEAR | 2010 |
| H-INDEX | 2 |
Globalization and the Cold War
In this paper we argue that one of the today’s key management issues, globalization, evolved differently during the cold war in the Communist world than it did in the capitalist world. Stalin and Mao Zedong tried to create a World Socialist Market. This was ultimately doomed to fail because of the resilience of Western and Asian capitalism and the rivalry between the two axes of the communist worlds, Moscow and Beijing. Stalin's and Mao's heirs a…
The birth of brand
This article seeks to show that brands and branding are as old as known civilisation. We derive evidence of branding, in various forms, from historical periods beginning 2250 BC in the Indus Valley, through to 300 BC in Greece. This evidence is compared with modern research directed toward developing a meaning of ‘brand’. We observe a gradual transition from a more utilitarian provision of information regarding origin and quality to the addition …
When theories become tools
In this article we discuss the characteristics of knowledge that lead to practical utility. We first review previous efforts at identifying the characteristics of useful knowledge. These contributions are grouped into three perspectives according to which representational mode they imply: propositional, narrative, or visual. We develop a framework for pragmatic validity that encompasses knowledge represented in all three modes. However, we also n…
When theories become tools
In this article we discuss the characteristics of knowledge that lead to practical utility. We first review previous efforts at identifying the characteristics of useful knowledge. These contributions are grouped into three perspectives according to which representational mode they imply: propositional, narrative, or visual. We develop a framework for pragmatic validity that encompasses knowledge represented in all three modes. However, we also n…
The birth of brand
This article seeks to show that brands and branding are as old as known civilisation. We derive evidence of branding, in various forms, from historical periods beginning 2250 BC in the Indus Valley, through to 300 BC in Greece. This evidence is compared with modern research directed toward developing a meaning of ‘brand’. We observe a gradual transition from a more utilitarian provision of information regarding origin and quality to the addition …
When theories become tools
In this article we discuss the characteristics of knowledge that lead to practical utility. We first review previous efforts at identifying the characteristics of useful knowledge. These contributions are grouped into three perspectives according to which representational mode they imply: propositional, narrative, or visual. We develop a framework for pragmatic validity that encompasses knowledge represented in all three modes. However, we also n…
The birth of brand
This article seeks to show that brands and branding are as old as known civilisation. We derive evidence of branding, in various forms, from historical periods beginning 2250 BC in the Indus Valley, through to 300 BC in Greece. This evidence is compared with modern research directed toward developing a meaning of ‘brand’. We observe a gradual transition from a more utilitarian provision of information regarding origin and quality to the addition …
Globalization and the Cold War
In this paper we argue that one of the today’s key management issues, globalization, evolved differently during the cold war in the Communist world than it did in the capitalist world. Stalin and Mao Zedong tried to create a World Socialist Market. This was ultimately doomed to fail because of the resilience of Western and Asian capitalism and the rivalry between the two axes of the communist worlds, Moscow and Beijing. Stalin's and Mao's heirs a…
Political science (2 works) · Psychology (2 works) · Advertising (1 work) · Brand management (1 work) · Business (1 work) · Capitalism (1 work) · China (1 work) · Civilization (1 work) · Cognitive psychology (1 work) · Cognitive science (1 work)