Zoltán Szakály

Biographic Data

ID6256459
NAMEZoltán Szakály
GIVEN NAMESZoltán
FAMILY NAMESzakály
SIGNATURESZAKÁLY Z
AFFILIATIONSUniversity of Debrecen
ORCID0000-0001-8332-3152
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS4
WORKS AS AUTHOR6
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2012
LATEST PUBLICATION YEAR2025
H-INDEX1

  • Influence of the service marketing mix on audience decision-making in Mongolian performing arts

    Open AccessZoljargal Ulziibadrakh, Sandor Kovac et al.ARTICLEHumanities and Social Sciences…2025

    This study investigates how the service marketing mix influences audience decision-making in Mongolian performing arts sector. Since performing arts are a significant component of the service sector, the study provides insights into how audience preferences interact with service marketing mix elements in this unique context. Using a quantitative approach, primary data were collected from 275 attendees at two major performing arts organizations in…

  • Food Purchase Behavior during The First Wave of Covid-19

    Open AccessTamás Madarász, Enikő Kontor et al.ARTICLEInternational Journal of…2022

    Coronavirus disease (SARSCoV-2) appeared in 2019 was confirmed as pandemic by the WHO on 11 March 2020. Stay-at-home order had an impact on consumers' food purchase habits, as people around the world were able to leave their homes solely in extremely severe or urgent cases. In our research, we delve into the impact of COVID-19 pandemic on consumers' food purchase habits. The research involved 3000 consumers during the first wave of coronavirus. T…

  • The connection between manufacturer and private label brands and brand loyalty in chocolate bar buying decisions – A hybrid choice approach

    Open AccessMarietta Kiss, Péter Czine et al.ARTICLEAppetite2022References: 81

    With the increase in health awareness more and more attention is paid to how manufacturers can respond to ever-changing consumer needs. This is especially true for the market of popular consumer goods such as chocolate. In order to understand Hungarian consumers' preferences in chocolate bars, we used the stated choice experiment method in our research. The attributes of our experiment included brand (manufacturer and private label), type (milk, …

  • The Relationship between Online and Offline Information-Seeking Behaviors for Healthy Nutrition

    Open AccessAndrás Fehér, Miklós Véha et al.ARTICLEInternational Journal of…2021

    In addition to preserving their health, young people can also play a role in providing information to wider society. Nutrition habits that have developed over the years at college have an impact on the foundation of a lifelong lifestyle. Our aim was to identify university students' online and offline information-seeking attitudes related to healthy nutrition and create a new theoretical concept. Participants were university students ( n = 612), a…

  • A modified model of the willingness to pay for functional foods

    Open AccessZoltán Szakály, Sandor Kovac et al.ARTICLEAppetite2019References: 51

  • The influence of lifestyle on health behavior and preference for functional foods

    Open AccessZoltán Szakály, N V Fedorenko et al.ARTICLEAppetite2012Cited by: 4References: 17

    The main objective of this survey is to reveal the relationship between lifestyle, health behavior, and the consumption of functional foods on the basis of Grunert's food-related lifestyle model. In order to achieve this objective, a nationwide representative questionnaire-based survey was launched with 1000 participants in Hungary. The results indicate that a Hungarian consumer makes rational decisions, he or she seeks bargains, and he wants to …