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The influence of lifestyle on health behavior and preference for functional foods

Bibliographic Data

ID11355380
AuthorsZoltán Szakály (0000-0001-8332-3152), N V Fedorenko, Viktória Szente (0000-0001-5446-8280), V A BELYAEV (0000-0001-5901-2880), György Kövér (0000-0003-1788-8213), Zsolt Polereczki, Orsolya Szigeti (0000-0002-2156-7474)
Year2012
Volume58
Issue1
Pages406-413
Publication date2012-02-01
Open AccessYes
TypeARTICLE
VenueAppetite (JOURNAL)
Journal identifiersISSN: 0195-6663 • E-ISSN: 1095-8304
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.appet.2011.11.003
PMID22119479
OpenAlexW22119479
LanguageEN
Citations received12
References cited17

The main objective of this survey is to reveal the relationship between lifestyle, health behavior, and the consumption of functional foods on the basis of Grunert's food-related lifestyle model. In order to achieve this objective, a nationwide representative questionnaire-based survey was launched with 1000 participants in Hungary. The results indicate that a Hungarian consumer makes rational decisions, he or she seeks bargains, and he wants to know whether or not he gets good value for his money. Further on, various lifestyle segments are defined by the authors: the rational, uninvolved, conservative, careless, and adventurous consumer segments. Among these, consumers with a rational approach provide the primary target group for the functional food market, where health consciousness and moderate price sensitivity can be observed together. Adventurous food consumers stand out because they search for novelty; this makes them an equally important target group. Conservative consumers are another, one characterized by positive health behavior. According to the findings of the research, there is a significant relationship between lifestyle, health behavior, and the preference for functional food products

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Citations per year1
Citation span2014 - 2026 (13)
Highly citedNo

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