Ingrid Ninoshka Ruiz-Ruiz
Biographic Data
| ID | 6941418 |
|---|---|
| NAME | Ingrid Ninoshka Ruiz-Ruiz |
| GIVEN NAMES | Ingrid Ninoshka |
| FAMILY NAME | Ruiz-Ruiz |
| SIGNATURE | RUIZ-RUIZ I N |
| AFFILIATIONS | Universitat Politècnica de València |
| ORCID | 0000-0001-8772-3209 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Methodology for Creating Graphic Marks Based on Cultural Iconography
Destination brand management has been widely explored in the scientific literature; however, the development of graphic brands for heritage destinations—grounded in cultural interpretation and visual symbolism—has received limited scholarly attention. This article proposes a protocol for constructing an identitary graphic brand tailored to UNESCO World Heritage Sites, using local cultural iconography as a key resource for communicating site ident…
Gestión de marca cultural y digital
Este estudio examina la importancia de los elementos identitarios en la aplicación de la marca de un sitio patrimonial, específicamente el Parque Nacional Sangay en Ecuador. Se analiza la narrativa y promoción del sitio mediante sistemas digitales, empleando un enfoque mixto que incluye un grupo focal de expertos en marcas culturales y una encuesta a 385 personas. Se proponen iniciativas y líneas de investigación para mejorar la comunicación y pr…
Visual Identity Based on Ancestral Iconography
Iconography is one of the most powerful ways to express the cultural identity of a community through the creation of symbols that promote its re-evaluation, although it is not always used as a way to promote this cultural development. The aim of this research is to emphasize visual identity based on ancestral iconography as a strategy in the re-evaluation of the Caranqui culture and in the transmission of knowledge about the archaeological site o…
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Visual Identity Based on Ancestral Iconography
Iconography is one of the most powerful ways to express the cultural identity of a community through the creation of symbols that promote its re-evaluation, although it is not always used as a way to promote this cultural development. The aim of this research is to emphasize visual identity based on ancestral iconography as a strategy in the re-evaluation of the Caranqui culture and in the transmission of knowledge about the archaeological site o…
Gestión de marca cultural y digital
Este estudio examina la importancia de los elementos identitarios en la aplicación de la marca de un sitio patrimonial, específicamente el Parque Nacional Sangay en Ecuador. Se analiza la narrativa y promoción del sitio mediante sistemas digitales, empleando un enfoque mixto que incluye un grupo focal de expertos en marcas culturales y una encuesta a 385 personas. Se proponen iniciativas y líneas de investigación para mejorar la comunicación y pr…
Methodology for Creating Graphic Marks Based on Cultural Iconography
Destination brand management has been widely explored in the scientific literature; however, the development of graphic brands for heritage destinations—grounded in cultural interpretation and visual symbolism—has received limited scholarly attention. This article proposes a protocol for constructing an identitary graphic brand tailored to UNESCO World Heritage Sites, using local cultural iconography as a key resource for communicating site ident…
Art (2 works) · Cultural heritage (2 works) · Diverse Aspects of Tourism Research (2 works) · Iconography (2 works) · Advertising and Communication Studies (1 work) · Aesthetics (1 work) · Anthropology (1 work) · Archaeology (1 work) · Archaeology and Cultural Heritage (1 work) · Architecture, Art, Education (1 work)