C Miguel Brendl
Biographic Data
| ID | 76193 |
|---|---|
| NAME | C Miguel Brendl |
| GIVEN NAMES | C Miguel |
| FAMILY NAME | Brendl |
| SIGNATURE | BRENDL C M |
| AFFILIATIONS | INSEAD |
| ORCID | 0000-0002-9111-2491 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 157 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1995 |
| LATEST PUBLICATION YEAR | 2014 |
| H-INDEX | 6 |
The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking
Choices of multiple items can be framed as a selection of single offerings (e.g., a choice of two individual candy bars) or of bundled offerings (e.g., a choice of a bundle of two candy bars). Four experiments provide strong evidence that consumers seek more variety when choosing from single than from bundled offerings. The offer framing effect shows that the mechanics of choosing—the ways consumers go about making choices of multiple items—affec…
Do hedonic motives moderate regulatory focus motives? Evidence from the framing of persuasive messages
Research on regulatory focus has established a regulatory matching effect: The persuasiveness of a message is enhanced when regulatory orientations of message and perceiver match (i.e., both are promotion or both are prevention). We report evidence that varying the hedonic outcome reverses this effect. We manipulated hedonic outcome by explicitly stating pleasurable versus painful outcomes as part of the message frame as well as by priming percei…
Wanting, liking, and preference construction
According to theories on preference construction, multiple preferences result from multiple contexts (e.g., loss vs. gain frames). This implies that people can have different representations of a preference in different contexts. Drawing on Berridge's (1999) distinction between unconscious liking and wanting, we hypothesize that people may have multiple representations of a preference toward an object even within a single context. Specifically, w…
Preference and the specificity of goals
In this study, the authors examined (a) the effect of changes in the need to eat on expressed preferences for foods that are appropriate for different times of day and (b) whether that need is directed toward food in general or foods contextually appropriate to the time of day. Previous findings suggest that, when the goal is active relative to when it is inactive, items relevant to satisfying a goal increase in value but items unrelated to that …
Name Letter Branding: Valence Transfers When Product Specific Needs Are Active
Respondents in five experiments were more likely to choose a brand when the brand name started with letters from their names than when it did not, a choice phenomenon we call “name letter branding.” We propose that during a first stage an active need to self-enhance increases the positive valence of name letters themselves and that during stage 2 positive name letter valence transfers to product-specific attributes (e.g., taste of a beverage). Ac…
Indirectly measuring evaluations of several attitude objects in relation to a neutral reference point
The Devaluation Effect: Activating a Need Devalues Unrelated Objects: Figure 1
It is commonly assumed that an object capable of satisfying a need will be perceived as subjectively more valuable as the need for it intensifies. For example, the more active the need to eat, the more valuable food will become. This outcome could be called a valuation effect. In this article, we suggest a second basic influence of needs on evaluations: that activating a focal need (e.g., to eat) makes objects unrelated to that need (e.g., shampo…
How do indirect measures of evaluation work? Evaluating the inference of prejudice in the Implicit Association Test
There has been significant interest in indirect measures of attitudes like the Implicit Association Test (IAT), presumably because of the possibility of uncovering implicit prejudices. The authors derived a set of qualitative predictions for people's performance in the IAT on the basis of random walk models. These were supported in 3 experiments comparing clearly positive or negative categories to nonwords. They also provided evidence that partic…
Accessibility and Applicability: Some "Activation Rules" Influencing Judgment
Individuals with varying levels of chronic accessibility for the construct "conceited" read about a target person and gave their spontaneous impressions of the target′s behaviors. The construct "conceited" was either contextually primed or not, and the priming-to-stimulus delay was either short or long. The stimulus behaviors also varied in applicability to the construct "conceited," with three different types of non-"unambiguous" stimuli being e…
Sensitivity to varying gains and losses: The role of self- discrepancies and event framing
Three studies psychophysically measured people's discrimination among different sizes of monetary net gains or net losses. Participants imagined either gains or nonlosses (i.e., net gains) or losses or nongains (i.e., net losses). Participants discriminated more when the identical event was framed as the presence (gains and losses) versus the absence (nonlosses and nongains) of an outcome, presumably because the latter is harder to represent. Dis…
Accessibility and Applicability: Some "Activation Rules" Influencing Judgment
Individuals with varying levels of chronic accessibility for the construct "conceited" read about a target person and gave their spontaneous impressions of the target′s behaviors. The construct "conceited" was either contextually primed or not, and the priming-to-stimulus delay was either short or long. The stimulus behaviors also varied in applicability to the construct "conceited," with three different types of non-"unambiguous" stimuli being e…
The Devaluation Effect: Activating a Need Devalues Unrelated Objects: Figure 1
It is commonly assumed that an object capable of satisfying a need will be perceived as subjectively more valuable as the need for it intensifies. For example, the more active the need to eat, the more valuable food will become. This outcome could be called a valuation effect. In this article, we suggest a second basic influence of needs on evaluations: that activating a focal need (e.g., to eat) makes objects unrelated to that need (e.g., shampo…
How do indirect measures of evaluation work? Evaluating the inference of prejudice in the Implicit Association Test
There has been significant interest in indirect measures of attitudes like the Implicit Association Test (IAT), presumably because of the possibility of uncovering implicit prejudices. The authors derived a set of qualitative predictions for people's performance in the IAT on the basis of random walk models. These were supported in 3 experiments comparing clearly positive or negative categories to nonwords. They also provided evidence that partic…
Sensitivity to varying gains and losses: The role of self- discrepancies and event framing
Three studies psychophysically measured people's discrimination among different sizes of monetary net gains or net losses. Participants imagined either gains or nonlosses (i.e., net gains) or losses or nongains (i.e., net losses). Participants discriminated more when the identical event was framed as the presence (gains and losses) versus the absence (nonlosses and nongains) of an outcome, presumably because the latter is harder to represent. Dis…
Name Letter Branding: Valence Transfers When Product Specific Needs Are Active
Respondents in five experiments were more likely to choose a brand when the brand name started with letters from their names than when it did not, a choice phenomenon we call “name letter branding.” We propose that during a first stage an active need to self-enhance increases the positive valence of name letters themselves and that during stage 2 positive name letter valence transfers to product-specific attributes (e.g., taste of a beverage). Ac…
Indirectly measuring evaluations of several attitude objects in relation to a neutral reference point
The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking
Choices of multiple items can be framed as a selection of single offerings (e.g., a choice of two individual candy bars) or of bundled offerings (e.g., a choice of a bundle of two candy bars). Four experiments provide strong evidence that consumers seek more variety when choosing from single than from bundled offerings. The offer framing effect shows that the mechanics of choosing—the ways consumers go about making choices of multiple items—affec…
Accessibility and Applicability: Some "Activation Rules" Influencing Judgment
Individuals with varying levels of chronic accessibility for the construct "conceited" read about a target person and gave their spontaneous impressions of the target′s behaviors. The construct "conceited" was either contextually primed or not, and the priming-to-stimulus delay was either short or long. The stimulus behaviors also varied in applicability to the construct "conceited," with three different types of non-"unambiguous" stimuli being e…
Sensitivity to varying gains and losses: The role of self- discrepancies and event framing
Three studies psychophysically measured people's discrimination among different sizes of monetary net gains or net losses. Participants imagined either gains or nonlosses (i.e., net gains) or losses or nongains (i.e., net losses). Participants discriminated more when the identical event was framed as the presence (gains and losses) versus the absence (nonlosses and nongains) of an outcome, presumably because the latter is harder to represent. Dis…
How do indirect measures of evaluation work? Evaluating the inference of prejudice in the Implicit Association Test
There has been significant interest in indirect measures of attitudes like the Implicit Association Test (IAT), presumably because of the possibility of uncovering implicit prejudices. The authors derived a set of qualitative predictions for people's performance in the IAT on the basis of random walk models. These were supported in 3 experiments comparing clearly positive or negative categories to nonwords. They also provided evidence that partic…
The Devaluation Effect: Activating a Need Devalues Unrelated Objects: Figure 1
It is commonly assumed that an object capable of satisfying a need will be perceived as subjectively more valuable as the need for it intensifies. For example, the more active the need to eat, the more valuable food will become. This outcome could be called a valuation effect. In this article, we suggest a second basic influence of needs on evaluations: that activating a focal need (e.g., to eat) makes objects unrelated to that need (e.g., shampo…
Indirectly measuring evaluations of several attitude objects in relation to a neutral reference point
Name Letter Branding: Valence Transfers When Product Specific Needs Are Active
Respondents in five experiments were more likely to choose a brand when the brand name started with letters from their names than when it did not, a choice phenomenon we call “name letter branding.” We propose that during a first stage an active need to self-enhance increases the positive valence of name letters themselves and that during stage 2 positive name letter valence transfers to product-specific attributes (e.g., taste of a beverage). Ac…
Preference and the specificity of goals
In this study, the authors examined (a) the effect of changes in the need to eat on expressed preferences for foods that are appropriate for different times of day and (b) whether that need is directed toward food in general or foods contextually appropriate to the time of day. Previous findings suggest that, when the goal is active relative to when it is inactive, items relevant to satisfying a goal increase in value but items unrelated to that …
Wanting, liking, and preference construction
According to theories on preference construction, multiple preferences result from multiple contexts (e.g., loss vs. gain frames). This implies that people can have different representations of a preference in different contexts. Drawing on Berridge's (1999) distinction between unconscious liking and wanting, we hypothesize that people may have multiple representations of a preference toward an object even within a single context. Specifically, w…
Do hedonic motives moderate regulatory focus motives? Evidence from the framing of persuasive messages
Research on regulatory focus has established a regulatory matching effect: The persuasiveness of a message is enhanced when regulatory orientations of message and perceiver match (i.e., both are promotion or both are prevention). We report evidence that varying the hedonic outcome reverses this effect. We manipulated hedonic outcome by explicitly stating pleasurable versus painful outcomes as part of the message frame as well as by priming percei…
The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking
Choices of multiple items can be framed as a selection of single offerings (e.g., a choice of two individual candy bars) or of bundled offerings (e.g., a choice of a bundle of two candy bars). Four experiments provide strong evidence that consumers seek more variety when choosing from single than from bundled offerings. The offer framing effect shows that the mechanics of choosing—the ways consumers go about making choices of multiple items—affec…
Psychology (10 works) · Social Psychology (9 works) · Cognitive psychology (6 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Social Psychology (5 works) · Behavioral Health and Interventions (4 works) · Computer Science (4 works) · Social and Intergroup Psychology (4 works) · Decision-Making and Behavioral Economics (3 works) · Advertising (2 works)