How do indirect measures of evaluation work? Evaluating the inference of prejudice in the Implicit Association Test
Bibliographic Data
| ID | 6201737 |
|---|---|
| Authors | C Miguel Brendl (0000-0002-9111-2491, INSEAD), Arthur B Markman (The University of Texas at Austin), Claude Messner (0000-0002-7120-0216, Heidelberg University) |
| Year | 2001 |
| Volume | 81 |
| Issue | 5 |
| Pages | 760-773 |
| Publication date | 2001-11-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Personality and Social Psychology (JOURNAL) |
| Journal identifiers | ISSN: 0022-3514 • E-ISSN: 1939-1315 |
| Publisher | American Psychological Association (APA) (PUBLISHER) |
| DOI | 10.1037//0022-3514.81.5.760 |
| PMID | 11708555 |
| OpenAlex | W1988471354 |
| Language | EN |
| Citations received | 109 |
| References cited | 5 |
There has been significant interest in indirect measures of attitudes like the Implicit Association Test (IAT), presumably because of the possibility of uncovering implicit prejudices. The authors derived a set of qualitative predictions for people's performance in the IAT on the basis of random walk models. These were supported in 3 experiments comparing clearly positive or negative categories to nonwords. They also provided evidence that participants shift their response criterion when doing the IAT. Because of these criterion shifts, a response pattern in the IAT can have multiple causes. Thus, it is not possible to infer a single cause (such as prejudice) from IAT results. A surprising additional result was that nonwords were treated as though they were evaluated more negatively than obviously negative items like insects, suggesting that low familiarity items may generate the pattern of data previously interpreted as evidence for implicit prejudice.
Association (psychology · Cognitive psychology · Epistemology · Implicit attitude · Implicit-association test · Inference · Prejudice (legal term · Response bias · Set (abstract data type · Test (biology · Behavioral Health and Interventions · Counseling Practices and Supervision · Cultural Differences and Values · Educational and Psychological Assessments · Evaluation and Performance Assessment · Psychology · Social and Intergroup Psychology · Social Psychology
Lost in dissociation
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MAPping the Frontiers
Picture ‐IAT versus Word ‐IAT
Reliability and validity of the Single‐Target IAT (ST‐IAT)
Don't ignore the other half
Dissociating automatic associations
The IAT is sensitive to the perceived accuracy of newly learned associations
Implicit measures
Associative and propositional processes in evaluation
Polarity correspondence
Attitudes towards people with Aids and avoidance behavior
Health of the Implicit Association Test at Age 3
Implicit Association Test
Attitudes
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Target Article
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The influence of experimentally created extrapersonal associations on the Implicit Association Test
When the method makes a difference
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Changing the affective valence of the stimulus items influences the IAT by re-defining the category labels
Not all implicit measures of attitudes are created equal
Do features of stimuli influence IAT effects
Indirectly measuring evaluations of several attitude objects in relation to a neutral reference point
Decoding the implicit association test
The Nonconscious at Work
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Estimating the contributions of associations and recoding in the Implicit Association Test
Unconscious Racism
What is at the heart of Macao tourism? Residents’ perspective in implicit and explicit associations with Macao destination images
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The Insect-Nonword IAT Revisited
| Unique citing works | 65 |
|---|---|
| Citations per year | 4,36 |
| Citation span | 2001 - 2025 (25) |
| Citation velocity | recent |
| Highly cited | Yes |
| Citation types | Neutral: 97 |