Inmaculada Berlanga
Biographic Data
| ID | 8510581 |
|---|---|
| NAME | Inmaculada Berlanga |
| GIVEN NAMES | Inmaculada |
| FAMILY NAME | Berlanga |
| SIGNATURE | BERLANGA I |
| AFFILIATIONS | Universidad Internacional De La Rioja |
| ORCID | 0000-0002-0135-624X |
| VERIFIED | Yes |
| TOTAL WORKS | 25 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 25 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Use and impact of phonotypes in Meta's digital marketing in Mexico
The study examines the role of sound in digital marketing, analyzing how it impacts Internet users' purchasing decisions. The aim is to identify sound conditions affecting Mexican consumers and the common denominator behind advertising objectives. A focus group and series of audits are conducted with Meta users (Mexico's most popular social networks), contrasting these with experts' interviews. The study recognizes music's influence on thinking a…
Relevance of Chrysostom's rhetoric
This paper aims to show the enduring novelty of St. John Chrysostom's rhetorical style by highlighting the predominance of the pathos strategy – or appeal to emotion – in his preaching and, particularly, with his direct interpellation of listeners, the use of rhetorical questioning and the art of storytelling, a resource that is frequently used in persuasive activity today. The first section provides context for Chrysostom's work and his skilful …
Positive Emotions in Education
No TV or live streaming, but a lot of YouTube
Based on the latest studies published on university television in Spain, this study aims to analyse the current situation of the communication model and its possible relevance for young and more digital audiences. In this way, the article aims to fill a research gap and provide a necessary framework for the debate on university reputation. Through a content analysis, the universities belonging to the Conference of Rectors of Spanish Universities …
La eficacia publicitaria del marketing de influencers en el sector de la moda
El fenómeno influencers, consecuencia del gran cambio en la comunicación y la publicidad que la tecnología ha propiciado, se está estudiando con intensidad creciente desde el inicio del siglo XXI. El sector de la moda en España es uno de los mayores adoptantes del marketing de influencers y, por ese motivo, se ha elegido este universo para efectuar esta investigación. El principal objetivo ha sido describir los elementos que repercuten en la efic…
The digital approach to semiotics
This article traces the presence of the concept digital semiotics in scientific literature with the aim of constituting a corpus of study that would allow to identify its goals and fields of interest. We undertook a systematic review of the term in the most important academic databases. We obtained 389 records and analyzed each of them in terms of publication date, type, content, and synthesis of contributions that develop distinct lines of inves…
OK, Boomer
The popularization of new interaction spaces brings new narratives and social phenomena that merit attention from the scientific community. Based on the existing literature on the new challenges facing the communication discipline with these emerging narratives, this editorial summarizes the empirical and theoretical contributions of the thematic issue entitled “New Narratives for New Consumers: Influencers and the Millennial and Centennial Gener…
Semiótica digital y comunicación política. El despegue y auge de Vox
Se analiza la evolución desde la invisibilidad a la sobreexposición del partido Vox (España) como fenómeno de semiosis actual, gracias a la comunicación en red. Se emplea una metodología inductiva sobre el uso de Twitter en la campaña que le consiguió este auge, y un análisis de contenido de sus mensajes desde la perspectiva semiótico-comunicacional. Los resultados muestran el audaz manejo de la red para crear un relato persuasivo en la opinión p…
Understanding the engagement of elementary school students in one-to-one iPad programs using an adaptation of self-system model of motivational development
Titularidades y cátedras en Comunicación en España (2000-2019). Distribución, ritmos de promoción, transferencia entre universidades y endogamia
We present a descriptive statistical analysis of the academic career of professors and associate professors in the area of Communication in Spanish public universities during the period 2000-2019. Three phenomena related to academic careers in Communication are studied: first, the distribution of positions by category, sex, and years; second, promotion paths; third, the flows between universities, which show a phenomenon of endogamy. To this end,…
Cine y youtubers
Los nuevos medios digitales han logrado, junto a la democratización del consumo audiovisual, la democratización de la producción cinematográfica. En consecuencia, surgen pequeñas ficciones generadas en Internet, que se van presentando en festivales cinematográficos, cuentan con muchos seguidores y, por ello, con una enorme visibilidad. Se puede afirmar que la modernidad líquida, predicada por el sociólogo Bauman, ha alcanzado al medio cinematográ…
Semiótica Digital en La Serie De Ficción El Ministerio Del Tiempo
El artículo estudia la serie de ficción española El Ministerio del Tiempo como ejemplo de fenómeno narrativo diferente, sociocultural y colaborativo que explota las diferentes formas de transtextualidad gracias a la tecnología. Se emplea una metodología inductiva sobre la expansión transmedia de los relatos televisivos y un análisis del mundo narrativo transmedia de la serie desde una perspectiva semiótico-comunicacional. Se completa con una entr…
Transparencia en las instituciones de educación superior en Colombia
Se analiza el nivel de transparencia de las instituciones de educacin superior en Colombia transcurridos dos aos desde la publicacin de la Ley de transparencia y derecho de acceso a la
Perspectiva y retos de los profesionales de la evaluación científica y la bibliometría
The current landscape on indicators is characterized by its great activity with new data sources emerging and new indicators being proposed. However, national evaluation processes in Spain and Latin America are characterized by the use of indicators and criteria defined by a conservative view of science becoming ever more updated and with a narrow vision of the scientific activity. In this text we reflect on this paradox and we put forward ideas …
Ética y tratamiento de la información en los relatos periodísticos de corrupción
El artículo investiga si la construcción de los relatos periodísticos y mediáticos sobre tramas de corrupción sigue un arquetipo acorde con la ética que debe regir la profesión del informador público. Para ello acude a las fuentes primarias que fueron protagonistas en la trama del caso Malaya, paradigmático en el análisis de la información de la corrupción actual en España. A través de entrevistas enfocadas a los narradores y constructores del pr…
La representación simbólica de la corrupción desde el framing
El artículo se propone verificar la tesis de que los medios favorecen un juicio mediático paralelo por el modo de plasmar la información. Desde la teoría del framing, y con la perspectiva narrativa-visual, se profundiza en la naturaleza del relato escrito en la prensa en torno a un paradigmático proceso judicial por corrupción en España: el caso Malaya. Se investiga cuantitativamente mediante el análisis de 80 páginas dedicadas al caso en tres pe…
Facebook y la metáfora. La comunicación retórica en las redes sociales digitales = Facebook and metaphors. Rhetorical communication in digital social networks
The article presents the results of an investigation into the use of rhetorical devices in social networks. The content analysis of 16 micro networks (200 Facebook users), showed that communication was rhetorical. In particular, the research suggested that even in a digital context, our common ways of thinking and being in contact with others are metaphorical
Advertising from the perspective of festivals
In the specialised sector, a particular interest in advertising festivals has been acknowledged which tends to mirror the continuous evolution of the commercial communication system. With a clear interaction, festivals are forums in which professionals find suitable inspiration which has an impact on what is suggested by each festival each year for future ones. Hence, they become benchmarks for the present and future. Specifically, in order to sh…
Ranking Unir, un proyecto de clasificación de la mejor publicidad iberoamericana
The UNIR Ranking is a meta-product that evaluates the quality of ads and advertising agencies in Latin America through the awards made in national and international advertising festivals. The project is a novelty due to the vacuum of advertising rankings in the Latin American context. It has three main activity areas: the Iberoamerican advertising ranking and subnational rankings, a repository of the best adverts of the Latin American geographica…
Análisis crítico de dimensiones de la competencia audiovisual en la etapa de Bachillerato
Media literacy is an outstanding issue of integration of students in different educational levels. It ́s specially interesting the study of these skills in bachelor Spanish youth, who are being referred to as “digital natives” due to the particular nature as individuals who were born in a media environment. Through forms of non-probability sampling are achieved relevant data about, among other aspects, the “passivity” of these young people who co…
Investigación 2.0. Un modelo de congreso en la sociedad post-digital
The article presents a successful experience of new formats applied to university research: a model of a congress which exploits the possibilities of emerging technologies in the so callled post-digital society. The proposal converts the event into a medium of training for the young researchers with emphasis on the essential role of the chairperson. In this way, the work of the COYSODI research group (Communication and the Digital Society) addres…
Ethos, pathos and logos in Facebook. User networking
One of the «black holes» of academic research in Communication is the shallowness of reflections on the classic origins of Communication, its aims and points of entry. In this respect, the study of communicative processes on the Internet becomes particularly relevant (specifically the social networks processes) when observed from the classic rhetorical perspective. We focus on the use of persuasion strategies (ethos, pathos, logos) as well as the…
Retórica y comunicación en red
Education in Communication requires an ongoing revision of methods. This paper suggests the introduction \nof theoretical and practical content of the Rhetoric science in the curricula of communication studies \nand other studies revolving around communication. This suggestion is based on the ANECA reports \nfor the degree Bachelor of Arts in Communication, together with ANECA proposals for future journalists \nand communicators. Our fieldwork i…
Informative programmes related to the mystery journalism
In the audiovisual field, mystery journalism has historically been considered as a smaller and disdained gender, reduced to a ridiculous situation by the lack of absolute credibility. Nevertheless, there have been exceptions: in recent years, a group of professionals have approached this kind of journalism with seriousness and passion. The present work analyzes how some of these programs have broken their historic record of audience. It gives, at…
Advertising from the perspective of festivals
In the specialised sector, a particular interest in advertising festivals has been acknowledged which tends to mirror the continuous evolution of the commercial communication system. With a clear interaction, festivals are forums in which professionals find suitable inspiration which has an impact on what is suggested by each festival each year for future ones. Hence, they become benchmarks for the present and future. Specifically, in order to sh…
Ethos, pathos and logos in Facebook. User networking
One of the «black holes» of academic research in Communication is the shallowness of reflections on the classic origins of Communication, its aims and points of entry. In this respect, the study of communicative processes on the Internet becomes particularly relevant (specifically the social networks processes) when observed from the classic rhetorical perspective. We focus on the use of persuasion strategies (ethos, pathos, logos) as well as the…
La representación simbólica de la corrupción desde el framing
El artículo se propone verificar la tesis de que los medios favorecen un juicio mediático paralelo por el modo de plasmar la información. Desde la teoría del framing, y con la perspectiva narrativa-visual, se profundiza en la naturaleza del relato escrito en la prensa en torno a un paradigmático proceso judicial por corrupción en España: el caso Malaya. Se investiga cuantitativamente mediante el análisis de 80 páginas dedicadas al caso en tres pe…
Ranking Unir, un proyecto de clasificación de la mejor publicidad iberoamericana
The UNIR Ranking is a meta-product that evaluates the quality of ads and advertising agencies in Latin America through the awards made in national and international advertising festivals. The project is a novelty due to the vacuum of advertising rankings in the Latin American context. It has three main activity areas: the Iberoamerican advertising ranking and subnational rankings, a repository of the best adverts of the Latin American geographica…
Retórica y comunicación en red
Education in Communication requires an ongoing revision of methods. This paper suggests the introduction \nof theoretical and practical content of the Rhetoric science in the curricula of communication studies \nand other studies revolving around communication. This suggestion is based on the ANECA reports \nfor the degree Bachelor of Arts in Communication, together with ANECA proposals for future journalists \nand communicators. Our fieldwork i…
Advertising from the perspective of festivals
In the specialised sector, a particular interest in advertising festivals has been acknowledged which tends to mirror the continuous evolution of the commercial communication system. With a clear interaction, festivals are forums in which professionals find suitable inspiration which has an impact on what is suggested by each festival each year for future ones. Hence, they become benchmarks for the present and future. Specifically, in order to sh…
Informative programmes related to the mystery journalism
In the audiovisual field, mystery journalism has historically been considered as a smaller and disdained gender, reduced to a ridiculous situation by the lack of absolute credibility. Nevertheless, there have been exceptions: in recent years, a group of professionals have approached this kind of journalism with seriousness and passion. The present work analyzes how some of these programs have broken their historic record of audience. It gives, at…
Retórica y comunicación en red
Education in Communication requires an ongoing revision of methods. This paper suggests the introduction \nof theoretical and practical content of the Rhetoric science in the curricula of communication studies \nand other studies revolving around communication. This suggestion is based on the ANECA reports \nfor the degree Bachelor of Arts in Communication, together with ANECA proposals for future journalists \nand communicators. Our fieldwork i…
Ethos, pathos and logos in Facebook. User networking
One of the «black holes» of academic research in Communication is the shallowness of reflections on the classic origins of Communication, its aims and points of entry. In this respect, the study of communicative processes on the Internet becomes particularly relevant (specifically the social networks processes) when observed from the classic rhetorical perspective. We focus on the use of persuasion strategies (ethos, pathos, logos) as well as the…
Análisis crítico de dimensiones de la competencia audiovisual en la etapa de Bachillerato
Media literacy is an outstanding issue of integration of students in different educational levels. It ́s specially interesting the study of these skills in bachelor Spanish youth, who are being referred to as “digital natives” due to the particular nature as individuals who were born in a media environment. Through forms of non-probability sampling are achieved relevant data about, among other aspects, the “passivity” of these young people who co…
Investigación 2.0. Un modelo de congreso en la sociedad post-digital
The article presents a successful experience of new formats applied to university research: a model of a congress which exploits the possibilities of emerging technologies in the so callled post-digital society. The proposal converts the event into a medium of training for the young researchers with emphasis on the essential role of the chairperson. In this way, the work of the COYSODI research group (Communication and the Digital Society) addres…
Ranking Unir, un proyecto de clasificación de la mejor publicidad iberoamericana
The UNIR Ranking is a meta-product that evaluates the quality of ads and advertising agencies in Latin America through the awards made in national and international advertising festivals. The project is a novelty due to the vacuum of advertising rankings in the Latin American context. It has three main activity areas: the Iberoamerican advertising ranking and subnational rankings, a repository of the best adverts of the Latin American geographica…
Facebook y la metáfora. La comunicación retórica en las redes sociales digitales = Facebook and metaphors. Rhetorical communication in digital social networks
The article presents the results of an investigation into the use of rhetorical devices in social networks. The content analysis of 16 micro networks (200 Facebook users), showed that communication was rhetorical. In particular, the research suggested that even in a digital context, our common ways of thinking and being in contact with others are metaphorical
Advertising from the perspective of festivals
In the specialised sector, a particular interest in advertising festivals has been acknowledged which tends to mirror the continuous evolution of the commercial communication system. With a clear interaction, festivals are forums in which professionals find suitable inspiration which has an impact on what is suggested by each festival each year for future ones. Hence, they become benchmarks for the present and future. Specifically, in order to sh…
Semiótica Digital en La Serie De Ficción El Ministerio Del Tiempo
El artículo estudia la serie de ficción española El Ministerio del Tiempo como ejemplo de fenómeno narrativo diferente, sociocultural y colaborativo que explota las diferentes formas de transtextualidad gracias a la tecnología. Se emplea una metodología inductiva sobre la expansión transmedia de los relatos televisivos y un análisis del mundo narrativo transmedia de la serie desde una perspectiva semiótico-comunicacional. Se completa con una entr…
Transparencia en las instituciones de educación superior en Colombia
Se analiza el nivel de transparencia de las instituciones de educacin superior en Colombia transcurridos dos aos desde la publicacin de la Ley de transparencia y derecho de acceso a la
Perspectiva y retos de los profesionales de la evaluación científica y la bibliometría
The current landscape on indicators is characterized by its great activity with new data sources emerging and new indicators being proposed. However, national evaluation processes in Spain and Latin America are characterized by the use of indicators and criteria defined by a conservative view of science becoming ever more updated and with a narrow vision of the scientific activity. In this text we reflect on this paradox and we put forward ideas …
Ética y tratamiento de la información en los relatos periodísticos de corrupción
El artículo investiga si la construcción de los relatos periodísticos y mediáticos sobre tramas de corrupción sigue un arquetipo acorde con la ética que debe regir la profesión del informador público. Para ello acude a las fuentes primarias que fueron protagonistas en la trama del caso Malaya, paradigmático en el análisis de la información de la corrupción actual en España. A través de entrevistas enfocadas a los narradores y constructores del pr…
La representación simbólica de la corrupción desde el framing
El artículo se propone verificar la tesis de que los medios favorecen un juicio mediático paralelo por el modo de plasmar la información. Desde la teoría del framing, y con la perspectiva narrativa-visual, se profundiza en la naturaleza del relato escrito en la prensa en torno a un paradigmático proceso judicial por corrupción en España: el caso Malaya. Se investiga cuantitativamente mediante el análisis de 80 páginas dedicadas al caso en tres pe…
Understanding the engagement of elementary school students in one-to-one iPad programs using an adaptation of self-system model of motivational development
Titularidades y cátedras en Comunicación en España (2000-2019). Distribución, ritmos de promoción, transferencia entre universidades y endogamia
We present a descriptive statistical analysis of the academic career of professors and associate professors in the area of Communication in Spanish public universities during the period 2000-2019. Three phenomena related to academic careers in Communication are studied: first, the distribution of positions by category, sex, and years; second, promotion paths; third, the flows between universities, which show a phenomenon of endogamy. To this end,…
Cine y youtubers
Los nuevos medios digitales han logrado, junto a la democratización del consumo audiovisual, la democratización de la producción cinematográfica. En consecuencia, surgen pequeñas ficciones generadas en Internet, que se van presentando en festivales cinematográficos, cuentan con muchos seguidores y, por ello, con una enorme visibilidad. Se puede afirmar que la modernidad líquida, predicada por el sociólogo Bauman, ha alcanzado al medio cinematográ…
Semiótica digital y comunicación política. El despegue y auge de Vox
Se analiza la evolución desde la invisibilidad a la sobreexposición del partido Vox (España) como fenómeno de semiosis actual, gracias a la comunicación en red. Se emplea una metodología inductiva sobre el uso de Twitter en la campaña que le consiguió este auge, y un análisis de contenido de sus mensajes desde la perspectiva semiótico-comunicacional. Los resultados muestran el audaz manejo de la red para crear un relato persuasivo en la opinión p…
OK, Boomer
The popularization of new interaction spaces brings new narratives and social phenomena that merit attention from the scientific community. Based on the existing literature on the new challenges facing the communication discipline with these emerging narratives, this editorial summarizes the empirical and theoretical contributions of the thematic issue entitled “New Narratives for New Consumers: Influencers and the Millennial and Centennial Gener…
La eficacia publicitaria del marketing de influencers en el sector de la moda
El fenómeno influencers, consecuencia del gran cambio en la comunicación y la publicidad que la tecnología ha propiciado, se está estudiando con intensidad creciente desde el inicio del siglo XXI. El sector de la moda en España es uno de los mayores adoptantes del marketing de influencers y, por ese motivo, se ha elegido este universo para efectuar esta investigación. El principal objetivo ha sido describir los elementos que repercuten en la efic…
The digital approach to semiotics
This article traces the presence of the concept digital semiotics in scientific literature with the aim of constituting a corpus of study that would allow to identify its goals and fields of interest. We undertook a systematic review of the term in the most important academic databases. We obtained 389 records and analyzed each of them in terms of publication date, type, content, and synthesis of contributions that develop distinct lines of inves…
No TV or live streaming, but a lot of YouTube
Based on the latest studies published on university television in Spain, this study aims to analyse the current situation of the communication model and its possible relevance for young and more digital audiences. In this way, the article aims to fill a research gap and provide a necessary framework for the debate on university reputation. Through a content analysis, the universities belonging to the Conference of Rectors of Spanish Universities …
Use and impact of phonotypes in Meta's digital marketing in Mexico
The study examines the role of sound in digital marketing, analyzing how it impacts Internet users' purchasing decisions. The aim is to identify sound conditions affecting Mexican consumers and the common denominator behind advertising objectives. A focus group and series of audits are conducted with Meta users (Mexico's most popular social networks), contrasting these with experts' interviews. The study recognizes music's influence on thinking a…
Relevance of Chrysostom's rhetoric
This paper aims to show the enduring novelty of St. John Chrysostom's rhetorical style by highlighting the predominance of the pathos strategy – or appeal to emotion – in his preaching and, particularly, with his direct interpellation of listeners, the use of rhetorical questioning and the art of storytelling, a resource that is frequently used in persuasive activity today. The first section provides context for Chrysostom's work and his skilful …
Positive Emotions in Education
Humanities (13 works) · Political science (12 works) · Art (11 works) · Computer Science (10 works) · Advertising and Communication Studies (9 works) · Communication and COVID-19 Impact (8 works) · Sociology (7 works) · World Wide Web (7 works) · Geography (6 works) · Journalism and Media Studies (6 works)