Mohd Salehuddin Mohd Zahari
Biographic Data
| ID | 875044 |
|---|---|
| NAME | Mohd Salehuddin Mohd Zahari |
| GIVEN NAMES | Mohd Salehuddin Mohd |
| FAMILY NAME | Zahari |
| SIGNATURE | ZAHARI M S M |
| AFFILIATIONS | Universiti Teknologi MARA |
| ORCID | 0000-0001-9485-301X |
| VERIFIED | Yes |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 14 |
| AUTHOR COUNT | 12 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 3 |
Selective Eating and Its Impact on Culinary Destination Image: The Malaysian Experience
Food tourism has grown as an important component of Malaysia's tourist business, highlighting the country's rich cultural variety and robust culinary tradition. This study looks at how destination food image, which includes dining experiences, cuisine perceptions, and food-related tourist activities, influences foreign visitors' behavioural intentions to taste local cuisine in Kuala Lumpur. Based on the Stimulus-Organism-Response (S-O-R) model an…
Digital Technology Adoption as a Game Changer for Community-based Tourism (CBT) Homestay Operators: A Qualitative Investigation
Malaysia’s tourism industry has incorporated digital technology to attract, inform and serve travellers, but its adoption is limited among community-based tourism (CBT) providers. Because of its importance in the tourism industry, exploring the factors that trigger or hinder the adoption of digital technology among CBT operators is essential. A qualitative approach was utilised, and semi-structured interviews were conducted with 35 CBT homestay o…
Catering to Luxury Chinese Tourists Demand: Insights from Malaysian Inbound Travel Agencies
The shift toward luxury tourism has engendered a new class of high-end Chinese tourists, presenting significant opportunities for generating substantial revenue through premium tourism products and services. This study specifically explores Malaysian inbound travel agencies' perceptions, preparedness, and challenges in attracting luxury Chinese tourists. Through qualitative interviews and thematic analysis, this study delves into nine Malaysian i…
Scuba-diving destination readiness for the disabled-friendly visitors: Assessing person with disabilities (PWD) needs and perspectives
Recognition of Persons with Disabilities (PWD) as a niche tourist market for scuba diving tourism is emerging. This paper empirically investigates the disabled scuba diver’s perception of the scuba diving destination’s readiness to serve the PWD market. We surveyed 284 certified local and international PWD scuba divers. The results show that facilities’ accessibility through flexibility in use, tolerance for error, size and space for approach and…
Social commerce adoption: A study on consumer's online purchase behaviour of perishable pastry products
Purpose This study investigates the relationship between social commerce adoption determinants, perceived trust and purchase behaviour among pastry product consumers. Design/methodology/approach The research data were collected using a five-point Likert from 409 pastry consumers through an online survey. Partial least square-structural equation modelling (PLS-SEM) was utilised to test the study model and hypotheses. Findings The study findings in…
Drama tourism: The influence of Korean K-pop dramas characteristics on Malaysian travel motivation and behavioural intention
The influence of heritage food consumption and experiential value on Terengganu’s destination image and tourists’ behavioural intention
How the acculturation of Baba Nyonya community affects Malacca food identity
The migration of the Chinese community to Malacca in the 16th century has enabled the process of cross culturing and culinary acculturation, producing a unique mixture of Baba Nyonya food. Even though Baba Nyonya food is pretty much has been localised (Malay), its Chinese representation cannot be denied. This study aims to assess how the acculturation of the Baba Nyonya community affects Malacca food identity. A quantitative methodology is employ…
The influence of biculturalism/integration attributes on ethnic food identity formation
This paper investigates the extent to which biculturalism/ integration attributes (food knowledge, food in media and food for social events) of the three primary races of Malaysia: Malays, Chinese and Indian foods influence the process of Malaysian food identity formation. The information for this study is obtained through surveys among the Malays, Chinese and Indian chefs/cooks who are working in the Malaysian food catering businesses. A total o…
Indigenous peoples and tourism business opportunity: The influence of Orang Asli's personality traits and sense of community
This paper empirically investigates the influence of Malaysian indigenous people's (Orang Asli) personality traits and sense of community toward their participation in tourism industry-related businesses. Specifically, this study surveyed Orang Asli entrepreneurs who are involved in tourism businesses. This study applies the causal research design through a quantitative method, self-reported and self-administered questionnaire. Two hundred eighty…
Theory and Practice in Hospitality and Tourism Research
Preliminary Investigation and Interview Guide Development for Studying how Malaysian Farmers Form their Mental Models of Farming
The development of the interview guide is an integral aspect of the process of conducting qualitative research, yet one that receives little attention in the qualitative research literature. It is often assumed that interview guides are merely a list of questions used to guide a qualitative interview. The background analysis and preparation necessary to prepare an appropriate and effective guide cannot be dismissed, however, as they are integral …
Hospitality and Tourism: Synergizing Creativity and Innovation in Research
Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2 3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below
How the acculturation of Baba Nyonya community affects Malacca food identity
The migration of the Chinese community to Malacca in the 16th century has enabled the process of cross culturing and culinary acculturation, producing a unique mixture of Baba Nyonya food. Even though Baba Nyonya food is pretty much has been localised (Malay), its Chinese representation cannot be denied. This study aims to assess how the acculturation of the Baba Nyonya community affects Malacca food identity. A quantitative methodology is employ…
The influence of biculturalism/integration attributes on ethnic food identity formation
This paper investigates the extent to which biculturalism/ integration attributes (food knowledge, food in media and food for social events) of the three primary races of Malaysia: Malays, Chinese and Indian foods influence the process of Malaysian food identity formation. The information for this study is obtained through surveys among the Malays, Chinese and Indian chefs/cooks who are working in the Malaysian food catering businesses. A total o…
Preliminary Investigation and Interview Guide Development for Studying how Malaysian Farmers Form their Mental Models of Farming
The development of the interview guide is an integral aspect of the process of conducting qualitative research, yet one that receives little attention in the qualitative research literature. It is often assumed that interview guides are merely a list of questions used to guide a qualitative interview. The background analysis and preparation necessary to prepare an appropriate and effective guide cannot be dismissed, however, as they are integral …
Catering to Luxury Chinese Tourists Demand: Insights from Malaysian Inbound Travel Agencies
The shift toward luxury tourism has engendered a new class of high-end Chinese tourists, presenting significant opportunities for generating substantial revenue through premium tourism products and services. This study specifically explores Malaysian inbound travel agencies' perceptions, preparedness, and challenges in attracting luxury Chinese tourists. Through qualitative interviews and thematic analysis, this study delves into nine Malaysian i…
The influence of heritage food consumption and experiential value on Terengganu’s destination image and tourists’ behavioural intention
Indigenous peoples and tourism business opportunity: The influence of Orang Asli's personality traits and sense of community
This paper empirically investigates the influence of Malaysian indigenous people's (Orang Asli) personality traits and sense of community toward their participation in tourism industry-related businesses. Specifically, this study surveyed Orang Asli entrepreneurs who are involved in tourism businesses. This study applies the causal research design through a quantitative method, self-reported and self-administered questionnaire. Two hundred eighty…
Hospitality and Tourism: Synergizing Creativity and Innovation in Research
Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2 3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below
Theory and Practice in Hospitality and Tourism Research
Preliminary Investigation and Interview Guide Development for Studying how Malaysian Farmers Form their Mental Models of Farming
The development of the interview guide is an integral aspect of the process of conducting qualitative research, yet one that receives little attention in the qualitative research literature. It is often assumed that interview guides are merely a list of questions used to guide a qualitative interview. The background analysis and preparation necessary to prepare an appropriate and effective guide cannot be dismissed, however, as they are integral …
How the acculturation of Baba Nyonya community affects Malacca food identity
The migration of the Chinese community to Malacca in the 16th century has enabled the process of cross culturing and culinary acculturation, producing a unique mixture of Baba Nyonya food. Even though Baba Nyonya food is pretty much has been localised (Malay), its Chinese representation cannot be denied. This study aims to assess how the acculturation of the Baba Nyonya community affects Malacca food identity. A quantitative methodology is employ…
The influence of biculturalism/integration attributes on ethnic food identity formation
This paper investigates the extent to which biculturalism/ integration attributes (food knowledge, food in media and food for social events) of the three primary races of Malaysia: Malays, Chinese and Indian foods influence the process of Malaysian food identity formation. The information for this study is obtained through surveys among the Malays, Chinese and Indian chefs/cooks who are working in the Malaysian food catering businesses. A total o…
Indigenous peoples and tourism business opportunity: The influence of Orang Asli's personality traits and sense of community
This paper empirically investigates the influence of Malaysian indigenous people's (Orang Asli) personality traits and sense of community toward their participation in tourism industry-related businesses. Specifically, this study surveyed Orang Asli entrepreneurs who are involved in tourism businesses. This study applies the causal research design through a quantitative method, self-reported and self-administered questionnaire. Two hundred eighty…
Drama tourism: The influence of Korean K-pop dramas characteristics on Malaysian travel motivation and behavioural intention
The influence of heritage food consumption and experiential value on Terengganu’s destination image and tourists’ behavioural intention
Scuba-diving destination readiness for the disabled-friendly visitors: Assessing person with disabilities (PWD) needs and perspectives
Recognition of Persons with Disabilities (PWD) as a niche tourist market for scuba diving tourism is emerging. This paper empirically investigates the disabled scuba diver’s perception of the scuba diving destination’s readiness to serve the PWD market. We surveyed 284 certified local and international PWD scuba divers. The results show that facilities’ accessibility through flexibility in use, tolerance for error, size and space for approach and…
Social commerce adoption: A study on consumer's online purchase behaviour of perishable pastry products
Purpose This study investigates the relationship between social commerce adoption determinants, perceived trust and purchase behaviour among pastry product consumers. Design/methodology/approach The research data were collected using a five-point Likert from 409 pastry consumers through an online survey. Partial least square-structural equation modelling (PLS-SEM) was utilised to test the study model and hypotheses. Findings The study findings in…
Digital Technology Adoption as a Game Changer for Community-based Tourism (CBT) Homestay Operators: A Qualitative Investigation
Malaysia’s tourism industry has incorporated digital technology to attract, inform and serve travellers, but its adoption is limited among community-based tourism (CBT) providers. Because of its importance in the tourism industry, exploring the factors that trigger or hinder the adoption of digital technology among CBT operators is essential. A qualitative approach was utilised, and semi-structured interviews were conducted with 35 CBT homestay o…
Catering to Luxury Chinese Tourists Demand: Insights from Malaysian Inbound Travel Agencies
The shift toward luxury tourism has engendered a new class of high-end Chinese tourists, presenting significant opportunities for generating substantial revenue through premium tourism products and services. This study specifically explores Malaysian inbound travel agencies' perceptions, preparedness, and challenges in attracting luxury Chinese tourists. Through qualitative interviews and thematic analysis, this study delves into nine Malaysian i…
Selective Eating and Its Impact on Culinary Destination Image: The Malaysian Experience
Food tourism has grown as an important component of Malaysia's tourist business, highlighting the country's rich cultural variety and robust culinary tradition. This study looks at how destination food image, which includes dining experiences, cuisine perceptions, and food-related tourist activities, influences foreign visitors' behavioural intentions to taste local cuisine in Kuala Lumpur. Based on the Stimulus-Organism-Response (S-O-R) model an…
Sociology (9 works) · Tourism (9 works) · Business (8 works) · Diverse Aspects of Tourism Research (7 works) · Marketing (7 works) · Psychology (6 works) · Advertising (5 works) · Geography (5 works) · Computer Science (4 works) · Culinary Culture and Tourism (4 works)