Indigenous peoples and tourism business opportunity
The influence of Orang Asli's personality traits and sense of community
Bibliographic Data
| ID | 4826329 |
|---|---|
| Authors | Derweanna Bah Simpong (0000-0002-7663-4945, Universiti Malaysia Kelantan, corresponding author), Mohd Salehuddin Mohd Zahari (0000-0001-9485-301X, Universiti Teknologi MARA), Mohd Hafiz Hanafiah (0000-0002-3378-7300, Universiti Teknologi MARA), Roslina Ahmad, R Badlishah Ahmad (0000-0002-4862-2728, Universiti Teknologi MARA) |
| Year | 2019 |
| Volume | 7 |
| Issue | 3/4 |
| Pages | 268 |
| Publication date | 2019-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Tourism Anthropology (JOURNAL) |
| Journal identifiers | ISSN: 1759-0442 • E-ISSN: 1759-0450 |
| Publisher | Inderscience Publishers (PUBLISHER • GB) |
| DOI | 10.1504/ijta.2019.107313 |
| OpenAlex | W4237277890 |
| Language | EN |
| Citations received | 3 |
This paper empirically investigates the influence of Malaysian indigenous people's (Orang Asli) personality traits and sense of community toward their participation in tourism industry-related businesses. Specifically, this study surveyed Orang Asli entrepreneurs who are involved in tourism businesses. This study applies the causal research design through a quantitative method, self-reported and self-administered questionnaire. Two hundred eighty-five (285) completed surveys were successfully collected and coded. Through structural equation modelling (SEM), the path analysis result shows that there is a strong link between Orang Asli personality traits and their participation in tourism businesses. Also, there is also evident that their sense of community is an essential factor for the Orang Asli to partake in the tourism business. This promising indication has undoubtedly drawn several practical implications not only for the Orang Asli entrepreneurs but also for the policy maker and responsible authority
Big Five personality traits · Business · Economic growth · Economics · Indigenous · Personality · Political science · Sense of community · Social science · Sociology · Structural equation modeling · Tourism · Education and Islamic Studies · Education and Vocational Training · Psychology · Social Psychology · Socioeconomic Development in Asia · Marketing
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,75 |
| Citation span | 2022 - 2026 (5) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 3 |