Pablo Medina-Aguerrebere
Biographic Data
| ID | 9423751 |
|---|---|
| NAME | Pablo Medina-Aguerrebere |
| GIVEN NAMES | Pablo |
| FAMILY NAME | Medina-Aguerrebere |
| SIGNATURE | MEDINA-AGUERREBERE P |
| AFFILIATIONS | Canadian University of Dubai |
| ORCID | 0000-0002-4463-4721 |
| VERIFIED | Yes |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 13 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Branding countries through multicultural events
Private and public companies, as well as public authorities and governments, resort to corporate communication to build trust relationships with their stakeholders and, in this way, reinforce their corporate brands. However, they face different challenges including social transformations and cultural changes. This study evaluates how the FIFA World Cup 2022 impacted Qatar’s brand. To do that, we conducted a review of the literature about corporat…
Promoting health education through mobile apps
Introduction: Promoting health education through different platforms (patient portals, social media, websites) has become a common practice in many countries. Recently, many hospitals have prioritized mobile apps as a health education tool. Objectives: This paper aims to analyze how hospitals should use mobile apps to promote health education efficiently and this way improve their relations with patients. Methodology: To answer this question, we …
Branding cancer research institutions through social media platforms
Cancer research institutions resort to social media platforms to reinforce their relations with stakeholders and promote their brand. Nevertheless, they face several challenges: strict legal frameworks, patients’ new demands, and the development health technology. This paper aims to analyze how cancer research institutions manage social media platforms, as well as their corporate websites, for branding purposes. To do that, we conducted a literat…
The Impact of Social Media on Hospitals’ Branding Initiatives
Introduction: Hospitals face a constantly changing context that leads them to accelerate their digital transformation: cyberhealth, new business models, global competition, etc. In this framework, social media platforms have become a useful tool for transforming hospitals and enhancing their public image. Objectives: This paper aims to analyze how the world’s best hospitals manage social media platforms to disseminate brand related content and th…
Online reputation management in Spanish cancer patients’ associations
Cancer patients’ associations have become valid public health players because they help patients to face this disease from physical, emotional and social perspectives. Some of these associations resort to social media platforms not only to improve their relationships with patients, but also to promote their own brand. This paper seeks to understand how Spanish cancer patients’ associations manage their social media platforms to promote their bran…
Online Reputation Management in Canadian Hospitals
This paper aims to evaluate how Canadian hospitals manage Facebook, Twitter, Youtube and their own corporate websites to promote their brand and reinforce their strategic positioning. We carried out a literature review about corporate communication, branding and health organizations; and then, we defined 48 key performance indicators to analyze how the best 85 Canadian hospitals managed Facebook, Twitter, Youtube and their corporate website for p…
Stakeholders’ participation in hospitals’ branding initiatives on social media
Introducción: Las organizaciones sanitarias hacen frente a muchos desafíos económicos y de gestión, como son la consolidación de los hospitales privados e internacionales, el creciente interés de la gente por la educación sanitaria o el desarrollo de la telemedicina. En este contexto, muchas organizaciones priorizan las redes sociales como principal herramienta de comunicación corporativa para construir una marca reputada de manera colectiva junt…
Twitter’s impact in building reputed hospital brands in USA
Social media have become a strategic tool for hospitals interested in boosting their corporate communication and achieving several organizational objectives such as improving patient’s engagement or reinforcing their own corporate reputation. These platforms help hospitals adapt their communication strategies to a new context (new patients’ demands, increasing competition between health organizations, development of health technologies, etc.). Th…
Online reputation management by cancer hospitals
Cancer hospitals manage social media platforms in a professional way to improve their relationships with internal and external stakeholders and reinforce their corporate brand. To do so, they need their health professionals to be involved: these professionals become brand ambassadors able to influence society. Nevertheless, they face different challenges: legal issues, new patients’ demands, privacy-related matters, or the difficulty of dissemina…
Comunicación interna hospitalaria
La gestión profesional de la comunicación institucional se ha convertido en una iniciativa estratégica para aquellos hospitales que desean crear una marca sólida. Para ello, la definición de la arquitectura de marca (identidad, valores, misión, visión, cultura e imagen) y su difusión entre los stakeholders internos resulta fundamental. El objetivo de este artículo es reflexionar sobre el impacto que tiene la creatividad publicitaria en las accion…
Análisis de la investigación sobre creatividad en publicidad en España de 1980 a 2012
We provide a content analysis of the research published on advertising creativity in Spanish communication journals of the first and second quartile of the In-Recs index (2011 edition): Anàlisi (from 1980 to 2012), Comunicar (from 1993 to 2012), Comunicación y sociedad (from 1988 to 2012), Doxa (from 2003 to 2012), Questiones publicitarias (from 1993 to 2012), Revista latina de comunicación social(from 1998 to 2012), Trípodos (from 1996 to 2012),…
Blogs para pacientes como nueva fuente de información de salud
Patients are turning increasingly to blogs to learn about health and to share experiences related to this area. These blogs are written by patients or health professionals and constitute an exceptional aid for the promotion of education in health issues for this population. The high educational level of the bloggers, the variety of sources of information used and the different aims pursued make these blogs full participants in the health area. Th…
Sistemas de usuario en la gestión online de contenidos biomédicos
Public demand for information about health matters has led several organizations to develop custom systems for self-management of medical information. These systems facilitate the management of this information by the public, health care professionals, public institutions, companies and groups of patients. Thanks to new technologies, patients are taking an active role in searching the internet with queries about health-related issues, which gives…
Análisis de la investigación sobre creatividad en publicidad en España de 1980 a 2012
We provide a content analysis of the research published on advertising creativity in Spanish communication journals of the first and second quartile of the In-Recs index (2011 edition): Anàlisi (from 1980 to 2012), Comunicar (from 1993 to 2012), Comunicación y sociedad (from 1988 to 2012), Doxa (from 2003 to 2012), Questiones publicitarias (from 1993 to 2012), Revista latina de comunicación social(from 1998 to 2012), Trípodos (from 1996 to 2012),…
Sistemas de usuario en la gestión online de contenidos biomédicos
Public demand for information about health matters has led several organizations to develop custom systems for self-management of medical information. These systems facilitate the management of this information by the public, health care professionals, public institutions, companies and groups of patients. Thanks to new technologies, patients are taking an active role in searching the internet with queries about health-related issues, which gives…
Blogs para pacientes como nueva fuente de información de salud
Patients are turning increasingly to blogs to learn about health and to share experiences related to this area. These blogs are written by patients or health professionals and constitute an exceptional aid for the promotion of education in health issues for this population. The high educational level of the bloggers, the variety of sources of information used and the different aims pursued make these blogs full participants in the health area. Th…
Análisis de la investigación sobre creatividad en publicidad en España de 1980 a 2012
We provide a content analysis of the research published on advertising creativity in Spanish communication journals of the first and second quartile of the In-Recs index (2011 edition): Anàlisi (from 1980 to 2012), Comunicar (from 1993 to 2012), Comunicación y sociedad (from 1988 to 2012), Doxa (from 2003 to 2012), Questiones publicitarias (from 1993 to 2012), Revista latina de comunicación social(from 1998 to 2012), Trípodos (from 1996 to 2012),…
Comunicación interna hospitalaria
La gestión profesional de la comunicación institucional se ha convertido en una iniciativa estratégica para aquellos hospitales que desean crear una marca sólida. Para ello, la definición de la arquitectura de marca (identidad, valores, misión, visión, cultura e imagen) y su difusión entre los stakeholders internos resulta fundamental. El objetivo de este artículo es reflexionar sobre el impacto que tiene la creatividad publicitaria en las accion…
Stakeholders’ participation in hospitals’ branding initiatives on social media
Introducción: Las organizaciones sanitarias hacen frente a muchos desafíos económicos y de gestión, como son la consolidación de los hospitales privados e internacionales, el creciente interés de la gente por la educación sanitaria o el desarrollo de la telemedicina. En este contexto, muchas organizaciones priorizan las redes sociales como principal herramienta de comunicación corporativa para construir una marca reputada de manera colectiva junt…
Twitter’s impact in building reputed hospital brands in USA
Social media have become a strategic tool for hospitals interested in boosting their corporate communication and achieving several organizational objectives such as improving patient’s engagement or reinforcing their own corporate reputation. These platforms help hospitals adapt their communication strategies to a new context (new patients’ demands, increasing competition between health organizations, development of health technologies, etc.). Th…
Online reputation management by cancer hospitals
Cancer hospitals manage social media platforms in a professional way to improve their relationships with internal and external stakeholders and reinforce their corporate brand. To do so, they need their health professionals to be involved: these professionals become brand ambassadors able to influence society. Nevertheless, they face different challenges: legal issues, new patients’ demands, privacy-related matters, or the difficulty of dissemina…
Online Reputation Management in Canadian Hospitals
This paper aims to evaluate how Canadian hospitals manage Facebook, Twitter, Youtube and their own corporate websites to promote their brand and reinforce their strategic positioning. We carried out a literature review about corporate communication, branding and health organizations; and then, we defined 48 key performance indicators to analyze how the best 85 Canadian hospitals managed Facebook, Twitter, Youtube and their corporate website for p…
The Impact of Social Media on Hospitals’ Branding Initiatives
Introduction: Hospitals face a constantly changing context that leads them to accelerate their digital transformation: cyberhealth, new business models, global competition, etc. In this framework, social media platforms have become a useful tool for transforming hospitals and enhancing their public image. Objectives: This paper aims to analyze how the world’s best hospitals manage social media platforms to disseminate brand related content and th…
Online reputation management in Spanish cancer patients’ associations
Cancer patients’ associations have become valid public health players because they help patients to face this disease from physical, emotional and social perspectives. Some of these associations resort to social media platforms not only to improve their relationships with patients, but also to promote their own brand. This paper seeks to understand how Spanish cancer patients’ associations manage their social media platforms to promote their bran…
Promoting health education through mobile apps
Introduction: Promoting health education through different platforms (patient portals, social media, websites) has become a common practice in many countries. Recently, many hospitals have prioritized mobile apps as a health education tool. Objectives: This paper aims to analyze how hospitals should use mobile apps to promote health education efficiently and this way improve their relations with patients. Methodology: To answer this question, we …
Branding cancer research institutions through social media platforms
Cancer research institutions resort to social media platforms to reinforce their relations with stakeholders and promote their brand. Nevertheless, they face several challenges: strict legal frameworks, patients’ new demands, and the development health technology. This paper aims to analyze how cancer research institutions manage social media platforms, as well as their corporate websites, for branding purposes. To do that, we conducted a literat…
Branding countries through multicultural events
Private and public companies, as well as public authorities and governments, resort to corporate communication to build trust relationships with their stakeholders and, in this way, reinforce their corporate brands. However, they face different challenges including social transformations and cultural changes. This study evaluates how the FIFA World Cup 2022 impacted Qatar’s brand. To do that, we conducted a review of the literature about corporat…
Political science (11 works) · Business (10 works) · Public relations (8 works) · Social media (7 works) · Social Media in Health Education (7 works) · Computer Science (6 works) · Health Literacy and Information Accessibility (6 works) · Health care (5 works) · Reputation (5 works) · Advertising (4 works)