Health and nutrition content claims on websites advertising infant formula available in Australia

A content analysis

Dados Bibliográficos

ID15536959
AutoresNina J Berry (The University of Sydney, autor correspondente), Karleen D Gribble (School of Nursing and Midwifery Western Sydney University Parramatta New South Wales Australia), Karleen Gribble (0000-0003-4774-1589, Western Sydney University)
Ano2016
Volume13
Fascículo4
Data de publicação2016-10-14
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoMaternal and Child Nutrition (JOURNAL)
Identificadores do periódicoISSN: 1740-8695 • E-ISSN: 1740-8709
EditoraWiley (PUBLISHER • GB)
DOI10.1111/mcn.12383
PMID27739216
OpenAlexW2534446278
IdiomaEN
Citações recebidas11
Referências citadas25

The use of health and nutrition content claims in infant formula advertising is restricted by many governments in response to WHO policies and WHA resolutions. The purpose of this study was to determine whether such prohibited claims could be observed in Australian websites that advertise infant formula products. A comprehensive internet search was conducted to identify websites that advertise infant formula available for purchase in Australia. Content analysis was used to identify prohibited claims. The coding frame was closely aligned with the provisions of the Australian and New Zealand Food Standard Code, which prohibits these claims. The outcome measures were the presence of health claims, nutrition content claims, or references to the nutritional content of human milk. Web pages advertising 25 unique infant formula products available for purchase in Australia were identified. Every advertisement (100%) contained at least one health claim. Eighteen (72%) also contained at least one nutrition content claim. Three web pages (12%) advertising brands associated with infant formula products referenced the nutritional content of human milk. All of these claims appear in spite of national regulations prohibiting them indicating a failure of monitoring and/or enforcement. Where countries have enacted instruments to prohibit health and other claims in infant formula advertising, the marketing of infant formula must be actively monitored to be effective

Advertising · Content (measure theory · Content analysis · Infant formula · Social science · Breastfeeding Practices and Influences · Medicine · Mobile Health and mHealth Applications · Pediatric health and respiratory diseases · Pediatrics