Selling, buying and eating – a synthesis study on dietary patterns across language regions in Switzerland

Dados Bibliográficos

ID21295995
AutoresKatarina L Matthes (0000-0002-5263-3542, University of Bern), Christine A Zuberbuehler (University of Bern), Sabine Rohrmann (0000-0002-2215-1200, University of Bern), Christina Hartmann (University of Bern), Michael Siegrist (0000-0002-6139-7190, University of Bern), Michel Burnier (0000-0003-1283-8487, University of Bern), Murielle Bochud (0000-0002-5727-0218, University of Bern), Marcel Zwahlen (0000-0002-6772-6346, University of Bern), Nicole Bender (0000-0002-3838-587X, University of Bern), Kaspar Staub (0000-0002-3951-1807, University of Bern)
Ano2022
Volume124
Fascículo5
Páginas1502-1518
Data de publicação2022-03-21
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoBritish Food Journal (JOURNAL)
Identificadores do periódicoISSN: 0007-070X • E-ISSN: 1758-4108
EditoraEmerald (PUBLISHER)
DOI10.1108/bfj-02-2021-0141
OpenAlexW3205775924
IdiomaEN
Citações recebidas1
Referências citadas30

Purpose Cross-cultural studies on differences in eating and consumer behavior have several limitations due to differences between countries, for example, in national health policies. Switzerland combines cultural diversity between the language regions, but with a common national health policy. Therefore, Switzerland provides an ideal framework to investigate cross-cultural eating and consumer behavior. The aim of this study was to combine food consumption, purchase data and sales data to obtain a more comprehensive understanding of cultural dietary differences. Design/methodology/approach Six national Swiss studies on food consumption, one study of food sales from the largest supermarket chain in Switzerland and one national study of food purchasing were included. The estimated marginal mean of each food category in each language region was calculated using linear regression and respective linear random effect models. Findings In the French- and Italian-speaking regions more fish was sold, bought and consumed than in the German-speaking region of Switzerland. In contrast, in the German-speaking region, more milk and dairy products were sold, bought and consumed. Language regions explained sales, purchase and consumption of foods, but the findings were only consistent for fish and milk and dairy products. Originality/value If possible limitations of cross-culture studies between countries are eliminated, cultural eating and consumer differences are still visible, even in a small country like Switzerland. For the first time, the complexity of studying food consumption, purchasing and sales is shown in one study. This indicates the importance of further studies which consider these three perspectives to better understand cultural differences in eating and consumption behavior

Business · Consumer behaviour · Consumption (sociology) · Geography · German · Originality · Purchasing · Social science · Sociology · Consumer Attitudes and Food Labeling · Culinary Culture and Tourism · Marketing · Organic Food and Agriculture · Psychology · Social Psychology