Perspective taking does not moderate the price precision effect, but indirectly affects counteroffers to asking prices

Dados Bibliográficos

ID9005301
AutoresMargarita Leib (0000-0003-1447-3186, University of Amsterdam, autor correspondente), Karin Kee (0000-0003-4897-2346), David D Loschelder (0000-0001-5818-0559, Leuphana University of Lüneburg), Marieke Roskes (0000-0002-1961-5799)
Ano2022
Volume101
Páginas104323-104323
Data de publicação2022-03-16
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoJournal of Experimental Social Psychology (JOURNAL)
Identificadores do periódicoISSN: 0022-1031 • E-ISSN: 1096-0465
EditoraElsevier BV (PUBLISHER)
DOI10.1016/j.jesp.2022.104323
OpenAlexW4221054200
IdiomaEN
Citações recebidas2
Referências citadas58

Precise asking-prices (e.g., $249,800), compared with round ones (e.g., $250,000), are stronger anchors, leading buyers to counter closer to the asking-price. This ‘precision effect’ is driven by (i) higher evaluation of the seller's competence, and (ii) buyers using a finer-grained numerical scale when the asking-price is precise compared with round. But are buyers more susceptible to precise anchors, the more they take the seller's perspective? If so, what are the underlying mechanisms leading to this increased susceptibility? We examine the potential moderating role of trait (Experiment 1) and manipulated (Experiment 2) perspective-taking on the price precision effect and its underlying mechanisms. We test the prediction that the more buyers take the seller's perspective, the more they will evaluate a precise-opening seller as competent, which in turn will increase buyers' susceptibility to precise prices (H1). We further test two competing predictions regarding the moderating role (H2a) of perspective-taking versus lack thereof (H2b) on buyers' use of a finer-grained numerical scale when countering a precise asking-price. Results revealed that precise asking-prices lead to counteroffers closer to the asking-price. This price precision effect was driven by the scale granularity, but not the perception of seller's competence mechanism. Further, perspective-taking did not moderate the price precision effect. Exploratory analyses revealed that perspective-taking leads to higher perception of seller's competence, which in turn leads to counteroffers that are closer to the asking-price. Overall, both price precision and perspective-taking shape counteroffers (but not in an interaction), making the two factors important in negotiation processes

Competence (human resources · Econometrics · Economics · Microeconomics · Perception · Perspective (graphical · Computer Science · Conflict Management and Negotiation · Cultural Differences and Values · Psychology · Social and Intergroup Psychology · Social Psychology