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Learning of paired associates relevant to differentially liked persons

Bibliographic Data

ID10167200
AuthorsAlbert J Lott (corresponding author), Bernice E Lott, Bernice Lott, Michael L Walsh
Year1970
Volume16
Issue2
Pages274-283
Publication date1970-10-01
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (PUBLISHER • US)
DOI10.1037/h0029852
OpenAlexW2026371852
LanguageEN
Citations received3
References cited7

Independent samples of undergraduates learned to associate the names of public figures (N = 60, Study I), or the names of persons with whom they were very well acquainted (N = 52, Study II), with CVC nonsense syllables (trigrams). In both cases, attitude toward the person whose name was paired with new information made a significant difference in the ease with which the learning took place. Ss made fewest errors in learning relevant to liked persons, most errors in learning relevant to neutrally regarded persons, and an intermediate number of errors in learning relevant to disliked persons. Some evidence was also obtained, in Study II, that the affect evoked by the names of differentially liked persons was conditioned to the trigrams paired with them. Results are discussed in terms of their relevance for the theoretical assumption that differentially liked persons differ systematically in cue and motivational properties. (17 ref.) (PsycINFO Database Record (c) 2006 APA, all rights reserved). © 1970 American Psychological Association

Developmental psychology · Intelligent Tutoring Systems and Adaptive Learning · Psychology · Social Psychology

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  • Personality-trait descriptions of differentially liked persons

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  • Acquired Word Value and Verbal Learning

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  • Personality-trait descriptions of differentially liked persons

    Albert J Lott, Bernice E Lott et al.•Journal of Personality and Social…•1970

  • Liked and disliked persons as reinforcing stimuli

    Albert J Lott, Bernice E Lott et al.•Journal of Personality and Social…•1969

  • Attitude as a determinant of learning and memory

    Patricia Waly, Stuart W Cook•Journal of Personality and Social…•1966

  • Persons as mediators

    Seymour M Berger•Journal of Personality and Social…•1965

  • Attitudinal effects of mere exposure

    Robert B Zajonc•Journal of Personality and Social…•1968

  • Group cohesiveness, communication level, and conformity

    Albert J Lott, Bernice E Lott et al.•Journal of Abnormal & Social…•1961

Citations per year0.05
Citation span1970 - 1975 (6)
Highly citedNo

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