Distillations of authenticity

A comparative global value chain analysis of pisco

Bibliographic Data

ID10409042
AuthorsDanny Hamrick (0000-0002-5961-9452, Duke University, corresponding author), Michaela Desoucey (0000-0003-1183-402X, North Carolina State University), Nino Bariola (0000-0002-9501-2383, The University of Texas at Austin)
Year2022
Volume58
Issue10
Pages1792-1803
Publication date2022-09-20
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueRegional Studies (JOURNAL)
Journal identifiersISSN: 0034-3404 • E-ISSN: 1360-0591
PublisherRoutledge (PUBLISHER • GB)
DOI10.1080/00343404.2022.2115027
OpenAlexW4296396783
LanguageEN
Citations received3
References cited56

Place-centred branding is increasingly perceived as a mode of product differentiation and a rural development strategy that emphasizes the singularities of production regions and methods to meet global market demands for quality and authenticity. We use a global value chain (GVC) analysis to compare the trajectories of Peruvian and Chilean pisco – a distilled spirit like brandy – finding that each country’s efforts to claim its authenticity are grounded in different cultural–economic imperatives as well as vexed historical bilateral relations. Our analysis suggests that antagonism can compromise the authenticity premium. A GVC lens offers important analytic leverage for locating pisco producers’ market strategies as nested within the larger GVC for alcoholic spirits, and we suggest this perspective would benefit from more robust considerations of local–global trade-offs therein

Statistics · Value (mathematics · Global trade, sustainability, and social impact · Innovation and Socioeconomic Development · Mathematics · Organic Food and Agriculture

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