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Urban Commuters’ Mode-switching Behaviour in Taipai, with an Application of the Bounded Rationality Principle

Bibliographic Data

ID10863801
AuthorsRong‐Chang Jou (0000-0003-1167-0467, National Chi Nan University, corresponding author), Rong-Chang Jou (Department of Civil Engineering, National ChiNan International University, No. 1, University Road., Puli, Nantou Hsieh, Taiwan, 545, Republic of China), David A Hensher (0000-0003-0058-2242, The University of Sydney), Yu-Hsin Liu (0000-0002-7147-2510, Department of Civil Engineering, National ChiNan International University, No. 1, University Road., Puli, Nantou Hsieh, Taiwan, 545, Republic of China), Ching-Shu Chiu (Department of Civil Engineering, National ChiNan International University, No. 1, University Road., Puli, Nantou Hsieh, Taiwan, 545, Republic of China)
Year2010
Volume47
Issue3
Pages650-665
Publication date2010-03-01
Open AccessYes
TypeARTICLE
VenueUrban Studies (JOURNAL)
Journal identifiersISSN: 0042-0980 • E-ISSN: 1360-063X
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0042098009351939
OpenAlexW2147935364
LanguageEN
References cited21

This paper applies the bounded rationality rule to analyse commuters’ mode-switching behaviour from private transport (i.e. automobile and motorbike) to public transport (i.e. rail transit and bus transit) in the Taipei metropolitan area. A stated choice approach was used to collect the data and to investigate how different attributes, such as parking fees, travel time and cost, influence commuters’ mode-switching behaviour. A multinomial probit modelling framework was developed to capture the correlation effects when commuters switch from private to public modes. The estimation results indicate that the socioeconomic characteristics and trip characteristics significantly influence commuters’ mode-switching behaviour. Accounting for the structure of unobserved effects suggests that switching behaviour from private to public modes was significantly positively correlated. An elasticity analysis shows that private commuters were more likely to switch to MRT than to bus and that auto commuters are generally more likely to switch to public modes than are motorbike commuters

Bounded rationality · Business · Econometrics · Economics · Geography · Metropolitan area · Microeconomics · Mode (computer interface · Mode choice · Multinomial probit · Ordered probit · Probit · Probit model · Public transport · Rationality · Transport engineering · Computer Science · Economic and Environmental Valuation · Engineering · Transportation Planning and Optimization · Urban Transport and Accessibility

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Highly citedNo

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