Reframing the Dissemination Challenge
A Marketing and Distribution Perspective
Bibliographic Data
A fundamental obstacle to successful dissemination and implementation of evidence-based public health programs is the near-total absence of systems and infrastructure for marketing and distribution. We describe the functions of a marketing and distribution system, and we explain how it would help move effective public health programs from research to practice. Then we critically evaluate the 4 dominant strategies now used to promote dissemination and implementation, and we explain how each would be enhanced by marketing and distribution systems. Finally, we make 6 recommendations for building the needed system infrastructure and discuss the responsibility within the public health community for implementation of these recommendations. Without serious investment in such infrastructure, application of proven solutions in public health practice will continue to occur slowly and rarely
Worldwide application of prevention science in adolescent health
From Evidence to Impact
Increasing Information-Seeking About Human Papillomavirus Vaccination Through Community Partnerships in African American and Hispanic Communities
Federal Mechanisms to Support Intervention Dissemination
Key principles to improve programmes and interventions in complementary feeding
Making Child Well-Being Data Work Hard
Space between concern and crime
Science-Based Communication Strategy for a Federal Health Agency
Pre-Exposure Prophylaxis (PrEP) Dissemination
Characterising the HIV self-testing market in Kenya
Adapting School‐Based Substance Use Prevention Curriculum Through Cultural Grounding
What works” registries of interventions to improve child and youth psychosocial outcomes
Impact Challenges in Community Science‐with‐Practice
Navigating the Road Ahead
Psychological First Aid
Social Marketing and Health Communication
Bridging Research and Practice to Implement Strategic Public Health Science
Designing for Dissemination Among Public Health Researchers
Evaluating the Relevance, Generalization, and Applicability of Research
Closing the gap between research and practice
Social and Commercial Entrepreneurship
Social entrepreneurship
Research and Action for Bridging Science and Practice in Prevention
Bridging the Gap Between Prevention Research and Practice
The impact of physician bonuses, enhanced fees, and feedback on childhood immunization coverage rates
Consumer Response to Stockouts
Dimensions of Consumer Expertise
Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes
| Unique citing works | 18 |
|---|---|
| Citations per year | 1,06 |
| Citation span | 2009 - 2023 (15) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 18 |