Disseminating online parenting resources through community‐academic partnerships

Bibliographic Data

ID11044833
AuthorsRoss Schickler (Children and Adolescent Psychotherapy and Technology Research Lab Palo Alto University Palo Alto California USA, corresponding author), Alayna L Park (0000-0001-8869-4438, Palo Alto University), Alayna Park (Children and Adolescent Psychotherapy and Technology Research Lab Palo Alto University Palo Alto California USA), Daniellee Benfica (Children and Adolescent Psychotherapy and Technology Research Lab Palo Alto University Palo Alto California USA), Abigail Rodriguez (Children and Adolescent Psychotherapy and Technology Research Lab Palo Alto University Palo Alto California USA), Emma Eaton (Children and Adolescent Psychotherapy and Technology Research Lab Palo Alto University Palo Alto California USA), Eduardo L Bunge (0000-0002-1487-7618, Palo Alto University), Eduardo Bunge (Children and Adolescent Psychotherapy and Technology Research Lab Palo Alto University Palo Alto California USA)
Year2023
Volume51
Issue7
Pages2686-2696
Publication date2023-09-01
Open AccessYes
TypeARTICLE
VenueJournal of Community Psychology (JOURNAL)
Journal identifiersISSN: 0090-4392 • E-ISSN: 1520-6629
PublisherWiley (PUBLISHER • GB)
DOI10.1002/jcop.23068
PMID37329566
OpenAlexW4381093948
LanguageEN
Citations received1
References cited15

This community‐engaged study aimed to understand effective strategies for disseminating online parenting resources (OPRs) in schools. OPRs were disseminated through seven E‐Parenting tips and eight Facebook posts. Facebook posts were viewed a total of 12,404 times, and each post reached an average of 505 people each month. Average engagement rate was 2.41% per post. E‐Parenting tips yielded 1514 total clicks, and the average clicks per message was 216.29. E‐Parenting tips related to internalizing problems (e.g., anxiety, depression) had a higher click rate than E‐Parenting tips related to externalizing problems (e.g., oppositional behavior). OPRs disseminated through Facebook posts, and E‐Parenting tips resulted in wide reach and engagement. Different media channels should be utilized to disseminate different OPRs to as many parents as possible

Anxiety · Dissemination · Political science · Psychiatry · Child and Adolescent Psychosocial and Emotional Development · Child Development and Digital Technology · Parental Involvement in Education · Psychology

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Open DOIOpen Access