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Learning about Sampling and Measurement by Doing Content Analysis of Personal Advertisements

Bibliographic Data

ID11064024
AuthorsBeth Rushing (0000-0002-0864-9272, University of Washington, corresponding author), Idee Winfield (College of Charleston)
Year1999
Volume27
Issue2
Pages159
Publication date1999-04-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueTeaching Sociology (JOURNAL)
Journal identifiersISSN: 0092-055X • E-ISSN: 1939-862X
PublisherSAGE Publications (PUBLISHER • US)
DOI10.2307/1318702
OpenAlexW1984976056
LanguageEN
Citations received12
References cited13

THOSE WHO TEACH social research methods often note that their students approach the required course with dread, lack of interest, and questions about why they need to know stuff. This is especially true of sampling and measurement. Students describe these topics as too abstract, intimidating, or irrelevant. In this paper, we detail a learning by doing approach to teaching sampling and measurement in the undergraduate social research methods course. Critical issues in sampling and measurement become concrete and relevant to

Advertising · Business · Content (measure theory · Content analysis · Mathematics education · Media studies · Pedagogy · Sampling (signal processing · Social science · Sociology · Telecommunications · Computer Science · Innovations in Educational Methods · Innovative Teaching Methodologies in Social Sciences · Mathematics · Psychology · Statistics Education and Methodologies

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Unique citing works12
Citations per year0,46
Citation span2000 - 2021 (22)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 12

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