Distinctively Different
Exposure to Multiple Brands in Low-Elaboration Settings
Bibliographic Data
| ID | 11074751 |
|---|---|
| Authors | Linyun W Yang (0000-0002-3961-8698, corresponding author), Keisha M Cutright (0000-0003-2620-4901), Tanya L Chartrand, Gavan J Fitzsimons (0000-0002-1468-1914) |
| Year | 2014 |
| Volume | 40 |
| Issue | 5 |
| Pages | 973-992 |
| Publication date | 2014-02-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/673522 |
| OpenAlex | W2129798394 |
| Language | EN |
| Citations received | 3 |
| References cited | 56 |
Consumers see many brands during the course of a day but often pay very little attention to how such exposures will influence their subsequent decisions. This research examines how being exposed to multiple brands at once affects consumers' reactions to these brands, particularly when little effort is exerted in processing this information. Focusing on the role of brand personalities, we argue that when a focal brand is seen with a brand that has a dissimilar personality, it will seem more distinctive and thus garner more positive consumer reactions than if it is seen with a brand that has a similar personality. The first two experiments provide support for the positive impact of dissimilar brand personalities under low-elaboration settings. The last two experiments examine the process that leads to stronger preferences for the focal brand and suggest that enhanced distinctiveness benefits the focal brand by differentiating it from similar competitors
Art · Business · Elaboration · Elaboration likelihood model · Humanities · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Digital Marketing and Social Media · Psychology · Social Psychology
Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change
The relationship between memory and judgment depends on whether the judgment task is memory-based or on-line.
Person memory and judgment.
Mental Construal and the Emergence of Assimilation and Contrast Effects
Attitudes and Attitude Change
Dimensions of Brand Personality
Attitudes and Attitude Change
Social Identity, Distinctiveness, and In-Group Homogeneity
Addressing Moderated Mediation Hypotheses
Informational length and order of presentation as determinants of persuasion
Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses
Contrast effects as determined by the type of prime
Relevance Override
Retrieval of attitude-relevant information from memory
Majority and minority influence
Promoting systematic processing in low-motivation settings
On the costs of accessible attitudes
Automatic activation of impression formation and memorization goals
The Distinctiveness Principle
Spokesperson Fame and Vividness Effects in the Context of Issue-Relevant Thinking
How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions
Peripheral Persuasion and Brand Choice
The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation
Central and Peripheral Routes to Advertising Effectiveness
Stalking the Amphisbaena
Recall and Consumer Consideration Sets
Identifiable but Not Identical
Believe Me, I Have No Idea What I'm Talking About
Disambiguating the Role of Ambiguity in Perceptual Assimilation and Contrast Effects
Emotional Persuasion
The Power of Strangers
The Effects of a Different Category Context on Target Brand Evaluations
Nonconscious Goals and Consumer Choice
Automatic Effects of Brand Exposure on Motivated Behavior
The Brand Positivity Effect
When Good Brands Do Bad
Walking the Hedonic Product Treadmill
Consumers' Need for Uniqueness
The Use of Concurrent Disclosures to Correct Invalid Inferences
Will Products Look More Attractive When Presented Separately Or Together
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,33 |
| Citation span | 2017 - 2025 (9) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 3 |