The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation
Bibliographic Data
| ID | 2992387 |
|---|---|
| Authors | Laura A Peracchio, Alice M Tybout |
| Year | 1996 |
| Volume | 23 |
| Issue | 3 |
| Pages | 177 |
| Publication date | 1996-12-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209476 |
| OpenAlex | W2768493217 |
| Language | EN |
| Citations received | 42 |
| References cited | 14 |
AMPHISBAENA: A fabulous animal, keeper of the “Great Secret,” according to. a sixteenth-century Italian manuscript that belonged to Count Pierre V. Piobb. -It is a symbol that occurs with some frequency in heraldic images, marks, and signs. It was known to the Greeks, and it owes its name to the belief that, having a head at both ends, it could move forward or backward with equal ease. Sometimes it is depicted with the claws of a bird and the pointed wings of a bat (Piobb 1950). According to Diel (1952), it was probably intended to express the horror and anguish associated with ambivalent situations. Like all fabulous animals, it instances the ability of the human mind to reorder aspects of the real world, according to supralogical laws, blending them into patterns expressive of man's motivating psychic forces (Cirlot 1962)
Aesthetics · Ambivalence · Art · Greeks · Legend · Linguistics · Literature · Psychic · Schema (genetic algorithms) · Symbol (formal) · Classics · Cognitive and psychological constructs research · Color perception and design · Computer Science · Consumer Behavior in Brand Consumption and Identification · Philosophy · Psychology · Social Psychology
Connectedness and Worthiness for the Embedded Self
To thine own self(ves) be true
Food as ritual, routine or convention
What’s the story, allegory
Using introspective self@narrative to analyze consumption
Materiality and family consumption
The food choice kaleidoscope. A framework for structured description of product, place and person as sources of variation in food choices
Invisible Brands
The Effect of Novel Attributes on Product Evaluation
A Role for Poetry in Consumer Research
Integrating technology readiness into technology acceptance
Feature Fatigue
Building Brand Image Through Event Sponsorship
Does Cultural Capital Structure American Consumption
Climate Change and Consumer’s Attitude toward Insect Food
Sex Differences in Processing Printed Advertisements
The vicious cycle of stressors, food advertising and overeating
The role of relevancy in native advertising on social media
Is unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response
The effect of influencer–product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency
Engaging allies for better or worse
Processing Food Advertisements
Changes in the influence of affect and cognition over time on consumer attitude formation toward nanotechnology
The antecedents of tourists’ gaming spend
Hit close to home
Gender Inequality in Product Markets
Virtual wine tours and wine tasting
The moderating role of familiarity in rural tourism in Spain
The role of expectations in the consumer satisfaction formation process
Distinctively Different
The impact of power on information processing depends on cultural orientation
Macho Nachos
When Two Wrongs Make a Right
The Role of Arousal in Congruity-Based Product Evaluation
Framing the Game
The Blissful Ignorance Effect
Order of Entry and the Moderating Role of Comparison Brands in Brand Extension Evaluation
Is There a Substitute for Direct Experience? Comparing Consumers' Preferences after Direct and Indirect Product Experiences
Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
Information Accessibility as a Moderator of Judgments
Source and Nonsource Cues in Advertising and Their Effects on the Activation of Cultural and Subcultural Knowledge on the Route to Persuasion
The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity
Mind
Intepreting Consumer Mythology
Social Division and Aesthetic Specialization
Discovery-Oriented Consumer Research
Materialism
Scientific Style and the Conduct of Consumer Research
River Magic
We Gather Together
Nostalgia and Consumption Preferences
Compulsive Buying
The Ritual Dimension of Consumer Behavior
Special Possessions and the Expression of Material Values
An Exploration of High-Risk Leisure Consumption Through Skydiving
Liberatory Postmodernism and the Reenchantment of Consumption
| Unique citing works | 42 |
|---|---|
| Citations per year | 1,5 |
| Citation span | 1998 - 2024 (27) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 32 |