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Community engagement through responsible leadership in managing pandemic

Insight from India using netnography

Bibliographic Data

ID11195152
AuthorsMita Mehta (0000-0001-9876-0136, Symbiosis International University, corresponding author), Harsha Sarvaiya (0000-0002-1343-8533, Griffith University), Arti Chandani (0000-0001-7662-7967, Symbiosis International University)
Year2022
Volume42
Issue3/4
Pages248-261
Publication date2022-04-05
Open AccessYes
TypeARTICLE
VenueInternational Journal of Sociology and Social Policy (JOURNAL)
Journal identifiersISSN: 0144-333X • E-ISSN: 1758-6720
PublisherEmerald (PUBLISHER)
DOI10.1108/ijssp-06-2020-0214
OpenAlexW3044242001
LanguageEN
Citations received8
References cited41

Purpose The purpose of this paper was to examine how community engagement can be influenced by responsible leadership during crises. It looks at the phenomenon of community engagement and responsible leadership in India during the Covid-19 pandemic, using the collective responses of community. Design/methodology/approach This paper uses netnography, which studies community interpretations through their online social communication. The perceptions on how engaged the Indian community felt during the pandemic were studied by collecting and analysing their postings on social media. Findings The findings suggest that responsible leadership – through the building of trust, open communication, collective consciousness and mindful action – is an effective way to positively engage stakeholders and influence community response during a pandemic. Originality/value This paper contributes to the literature of responsible leadership and community engagement during crises. It is an attempt to link public leadership with responsible leadership and its impact on community engagement in a novel way, filling a void in the literature

China · Collective leadership · Community building · Community engagement · Leadership studies · Leadership style · Netnography · Originality · Political science · Public engagement · Public relations · Qualitative research · Social media · Social science · Sociology · Value (mathematics · COVID-19 Pandemic Impacts · Organizational Leadership and Management Strategies · Supply Chain Resilience and Risk Management

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Citations per year1.6
Citation span2021 - 2025 (5)
Highly citedNo

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