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Modeling a Demonstration Effect

The Case of Spectators' Experiences at 2015 Pan Am Games' Track Cycling Competitions

Bibliographic Data

ID11217533
AuthorsLuke R Potwarka (0000-0002-7334-9786, University of Waterloo, Waterloo, Ontario, Canada, corresponding author), David Drewery (0000-0001-9211-4520, University of Waterloo, Waterloo, Ontario, Canada), Ryan Snelgrove (0000-0001-8938-9275, University of Waterloo, Waterloo, Ontario, Canada), Mark E Havitz (University of Waterloo, Waterloo, Ontario, Canada), Heather Mair (University of Waterloo, Waterloo, Ontario, Canada)
Year2018
Volume40
Issue6
Pages578-600
Publication date2018-11-02
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueLeisure Sciences (JOURNAL)
Journal identifiersISSN: 0149-0400 • E-ISSN: 1521-0588
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/01490400.2017.1325796
OpenAlexW2735897155
LanguageEN
Citations received2
References cited54

The purpose of this study was to identify cognitive and affective mechanisms by which the experience of live sport spectating might inspire new sport participation. A conceptual model of demonstration effects that explored relationships among cognitive dimensions of spectators' consumptive experiences (i.e., fantasy, flow, evaluation, aesthetics and physical attractiveness), an affective state of inspiration, and intention to try a sport on display was tested. Data were collected from spectators attending 2015 Pan Am Games track cycling competitions through a written questionnaire. Cognitive dimensions were all positively related to feelings of being inspired while watching the event. Feelings of being inspired while watching the event, in turn, had a positive effect on intention to try the sport of track cycling. An affective state of inspiration also mediated relationships between each cognitive dimension of sport event performance consumption and intention. Implications for research and practice are discussed

Attractiveness · Cognition · Cognitive appraisal · Cognitive dimensions of notations · Cognitive psychology · Cycling · Event (particle physics · Feeling · Applied Psychology · Media Influence and Health · Psychology · Social Psychology · Sport and Mega-Event Impacts · Sports, Gender, and Society

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Unique citing works2
Citations per year0.4
Citation span2021 - 2026 (6)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 2

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