An Interdisciplinary Lens on Consciousness

The Consciousness Continuum and How to (Not) Study It in the Brain and the Gut, A Commentary on Williams and Poehlman

Datos Bibliográficos

ID11624368
AutoresHilke Plassmann (0000-0001-9680-0763, INSEAD, Boulevard de Constance, 77300 Fontainebleau, France, autor de correspondencia), Milica Mormann (0000-0002-3133-958X, Southern Methodist University)
EditoresDarren Dahl, Eileen Fischer (0000-0002-8212-0414), Gita Johar, Vicki Morwitz
Año2017
Volumen44
Número2
Páginas258-265
Fecha de publicación2017-02-15
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaJournal of Consumer Research (JOURNAL)
Identificadores de la revistaISSN: 0093-5301 • E-ISSN: 1537-5277
EditorialOxford University Press (OUP) (PUBLISHER)
DOI10.1093/jcr/ucx043
OpenAlexW2736018825
IdiomaEN
Citas recibidas3
Referencias citadas46

We welcome Williams and Poehlman’s (this issue) effort to better conceptualize consciousness in consumer research. In this comment, our goal is to complement their ideas based on models and methods from cognitive and consumer neuroscience. We extend their suggestions in two important ways. First, we offer an extended framework based on a taxonomy of consciousness from visual neuroscience that suggests a continuum rather than a dichotomy between unconscious and conscious processes. This continuum is determined by the role of perception and attention and the communication between different functional systems in the brain. We then clarify and make suggestions about how different methods from the neurobiology toolbox can be used (or not) as measures of mediating and moderating variables underlying consciousness in consumer behavior

Cognition · Cognitive psychology · Cognitive science · Consciousness · Lens (geology · Perception · Psychoanalysis · Through-the-lens metering · Toolbox · Unconscious mind · Aesthetic Perception and Analysis · Computer Science · Neural and Behavioral Psychology Studies · Neuroscience · Psychology · Sensory Analysis and Statistical Methods