When a beautiful daughter-in-law meets Africa

Translating Chinese films and television programmes for the African market

Bibliographic Data

ID11846751
AuthorsHaina Jin (0000-0003-1848-7489, Communication University of China, corresponding author)
Year2020
Volume12
Issue1
Pages17-30
Publication date2020-03-01
Open AccessYes
TypeARTICLE
VenueJournal of African Cinemas (JOURNAL)
Journal identifiersISSN: 1754-9221 • E-ISSN: 1754-923X
PublisherIntellect (PUBLISHER • GB)
DOI10.1386/jac_00025_1
OpenAlexW3106735621
LanguageEN
Citations received2
References cited5

There has been a long-standing cooperative relationship between the Chinese film industry and African film industries since the 1950s. In recent years, more and more Chinese film and television studios have sought to sell their products abroad, which has meant investing in translation. In order to project the image of a modern China with a rich cultural heritage, the State Administration of Radio, Film and Television (SARFT) launched the ‘Sino-Africa Film and Television Cooperation Project’ to promote the translation and dissemination of Chinese films and television products in Africa. As a result, two models for this translation process have emerged: one government sponsored and one commercial. This article will use the translation of Chinese film and television programmes for Tanzania as a case study to analyse how each model is institutionally organized, their target audiences and approaches to distribution and the content of the resulting translations

Advertising · Art · Business · Censorship · China · Film industry · Government (linguistics · Media studies · Movie theater · Order (exchange · Political science · Sociology · Studio · Tanzania · Television industry · Visual arts · African history and culture studies · China's Global Influence and Migration · International Development and Aid · Law

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