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Peer Toy Play as a Gateway to Children’s Gender Flexibility

The Effect of (Counter)Stereotypic Portrayals of Peers in Children’s Magazines

Bibliographic Data

ID11996551
AuthorsLauren Spinner (0000-0002-7294-2027, University of Kent, corresponding author), Lindsey Cameron (0000-0003-1388-1970, University of Kent), Rachel M Calogero (0000-0002-2539-3475, Western University), Rachel Calogero
Year2018
Volume79
Issue5-6
Pages314-328
Publication date2018-01-23
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSex Roles (JOURNAL)
Journal identifiersISSN: 0360-0025 • E-ISSN: 1573-2762
PublisherSpringer Science+Business Media (PUBLISHER • DE)
DOI10.1007/s11199-017-0883-3
PMID30147223
OpenAlexW2791476014
LanguageEN
Citations received30
References cited87

Extensive evidence has documented the gender stereotypic content of children's media, and media is recognized as an important socializing agent for young children. Yet, the precise impact of children's media on the endorsement of gender-typed attitudes and behaviors has received less scholarly attention. We investigated the impact of stereotypic and counter-stereotypic peers pictured in children's magazines on children's gender flexibility around toy play and preferences, playmate choice, and social exclusion behavior ( n = 82, age 4-7 years-old). British children were randomly assigned to view a picture of a peer-age boy and girl in a magazine playing with either a gender stereotypic or counter-stereotypic toy. In the stereotypic condition, the pictured girl was shown with a toy pony and the pictured boy was shown with a toy car; these toys were reversed in the counter-stereotypic condition. Results revealed significantly greater gender flexibility around toy play and playmate choices among children in the counter-stereotypic condition compared to the stereotypic condition, and boys in the stereotypic condition were more accepting of gender-based exclusion than were girls. However, there was no difference in children's own toy preferences between the stereotypic and counter-stereotypic condition, with children preferring more gender-typed toys overall. Implications of the findings for media, education, and parenting practices are discussed, and the potential for counter-stereotypic media portrayals of toy play to shape the gender socialization of young children is explored

Developmental psychology · Flexibility (engineering · Girl · Socialization · Gender Roles and Identity Studies · Gender Studies in Language · Media, Gender, and Advertising · Psychology · Social Psychology

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Unique citing works30
Citations per year3,75
Citation span2018 - 2026 (9)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 30

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