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A Conceptual Framework for Exploring the Impacts of Corporate Social Responsibility on Employee Attitudes and Behaviour

Bibliographic Data

ID12318786
AuthorsManimegalai Santhosh (0000-0001-8228-3136, Indian Institute of Technology Madras, corresponding author), Rupashree Baral (0000-0002-7258-0476, Indian Institute of Technology Madras)
Year2015
Volume21
Issue2
Pages127-136
Publication date2015-09-20
Open AccessYes
TypeARTICLE
VenueJournal of Human Values (JOURNAL)
Journal identifiersISSN: 0971-6858 • E-ISSN: 0973-0737
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/0971685815594270
OpenAlexW2369102543
LanguageEN
Citations received4
References cited36

This article develops a conceptual framework that explains how organizations can influence employees’ attitudes and behaviour through their corporate social responsibility (CSR) activities. There are plenty of studies to suggest the financial benefits of CSR. However, studies are scarce to link CSR with non-financial measures of organizational effectiveness, such as, affective commitment, job engagement and organizational citizenship behaviour (OCB). Moreover, studies are rare to delineate the process through which CSR can bring positive attitudes. Thus, this article focuses on organizational prosocial identity as a mediating variable. The role of communicating CSR activities is almost negligible and to address this gap, this article considers CSR communication as a moderating variable. Drawing from literature, this article argues that the success of an organization lies in enhancing positive attitudes among employees and probably, one of the ways to promote this is through CSR. Based on this assertion, the framework identifies CSR activities towards four stakeholders (employees, customers, community and environment) and its impacts on employees. Several research implications are proposed based on the propositions highlighted in this article

Assertion · Business · Conceptual framework · Conceptual model · Corporate social responsibility · Organizational citizenship behavior · Organizational commitment · Political science · Process (computing · Prosocial behavior · Public relations · Sociology · Corporate Social Responsibility Reporting · Environmental Sustainability in Business · Job Satisfaction and Organizational Behavior · Psychology · Social Psychology

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    Open Access•Priyanka Aggarwal, Reetesh K Singh•Business Ethics, the Environment…•2022

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    Open Access•Jesús Barrena‐Martínez, Jesus Barrena-Martinez et al.•Journal of Human Values•2016

  • How Does CSR Orientation of CEOs Associate with Financial Performance and Online Reputation

    Open Access•Shivani Thakur, Nidhi Sharma et al.•Journal of Human Values•2023

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    Open Access•Deborah E Rupp, Jyoti Ganapathi et al.•Journal of Organizational Behavior•2006

  • A Framework for Understanding Corporate Social Responsibility Programs as a Continuum

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Citations per year0.4
Citation span2016 - 2025 (10)
Highly citedNo

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