Value creation for online collaboration between doctors and medical institutions
Empirical evidence from online health communities
Bibliographic Data
| ID | 12420529 |
|---|---|
| Authors | Manyang Zhang (0000-0001-9637-0345, Beijing Institute of Technology, corresponding author), Yang Han (0000-0003-0786-6731, Beijing Institute of Technology), Han Yang (0009-0006-6179-6032), Zhijun Yan (0000-0003-1727-1176, Beijing Institute of Technology), Lin Jia (0009-0005-4759-6483, Beijing Institute of Technology) |
| Year | 2023 |
| Volume | 34 |
| Issue | 5 |
| Pages | 1714-1743 |
| Publication date | 2023-11-06 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Internet Research (JOURNAL) |
| Journal identifiers | ISSN: 1066-2243 • E-ISSN: 2054-5657 |
| Publisher | Emerald Publishing Limited (PUBLISHER • GB) |
| DOI | 10.1108/intr-09-2022-0723 |
| OpenAlex | W4388441652 |
| Language | EN |
| Citations received | 3 |
| References cited | 52 |
Purpose Doctor–medical institution collaboration (DMIC) services are an emerging service mode in focal online health communities (OHCs). This new service mode is anticipated to affect user satisfaction and doctors' engagement behaviors. However, whether and how DMIC occurs is still ambiguous because the topic is rarely examined. To bridge this gap, this study explores doctors' participation in DMIC services and its effects on their online performance, as well as its effect on patients' evaluation of them on OHC platforms. Design/methodology/approach The authors propose hypotheses based on structural holes theory. A unique dataset obtained from one of the most popular OHCs in China is used to test the hypotheses, and difference-in-differences estimation is adopted to test the causality of the relationship. Findings The results demonstrate that providing DMIC services improves doctors' online consultation performance and patients' evaluations of them but has no significant effect on doctors' knowledge-sharing performance on OHC platforms. Doctors' knowledge-sharing performance and consultation performance mediate the relationship between participation in DMIC services and patients' evaluation of doctors. Regarding doctors' participation in DMIC services, its impact on doctors' consultation performance and patients' evaluation of them is weaker for doctors with higher professional titles than for doctors with lower professional titles. Originality/value The findings clarify the value creation mechanisms of online collaboration between doctors and medical institutions and thereafter facilitate doctors' participation in DMIC services and enhance the sustainable development of OHCs
Affect (linguistics · Business · Computer-assisted web interviewing · Institution · Medical education · Originality · Political science · Public relations · Service (business · Sociology · Test (biology · Value (mathematics · Computer Science · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Knowledge Management and Sharing · Medicine · Psychology · Social Psychology · Marketing
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| Unique citing works | 3 |
|---|---|
| Citations per year | 3 |
| Citation span | 2026 - 2026 (1) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 3 |