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Livestreaming Science

How Awe-Inspiring Media Events May Foster Science Interest Through Meta-Emotional Gratification and Eudaimonic Appreciation

Bibliographic Data

ID12431192
AuthorsXi Cui (0000-0002-0571-6783, College of Charleston, corresponding author)
Year2025
Volume48
Issue1
Pages3-31
Publication date2025-02-08
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueScience Communication (JOURNAL)
Journal identifiersISSN: 1075-5470 • E-ISSN: 1552-8545
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/10755470251315951
OpenAlexW4407278854
LanguageEN
References cited62

We investigate how livestreaming science events may stimulate audience interest in science. We conducted an online experiment ( N = 356) and found that watching video footage from the live broadcast of a spectacular rocket launch was associated with increased science information-seeking intention, indicating initial science interest development. We distinguish parallel mechanisms of interest evocation, that is, meta-emotional media gratification via the emotion of awe and eudaimonic media appreciation sequentially mediated by awe and awareness of knowledge gap. Moreover, perceived science self-efficacy moderated meta-emotional gratification. Findings suggest that awe-inspiring science media events may facilitate interest development by motivating information-seeking about science topics

Gratification · Behavioral Health and Interventions · Media Influence and Health · Psychology · Social Psychology

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