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Between clicks and colleagues

The Janus-faced nature of data in the media industry

Bibliographic Data

ID12448951
AuthorsRasa Jämsen (0000-0002-4646-1529, University of Jyväskylä, corresponding author), Ward Van Zoonen (0000-0002-8531-8784, University of Jyväskylä), Anu E Sivunen (0000-0001-7068-2260, University of Jyväskylä), Mikko Villi (0000-0001-6935-9386, University of Jyväskylä)
EditorsVeronika Karnowski (0000-0002-2138-255X)
Year2025
Volume30
Issue2
Publication date2025-02-26
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Computer-Mediated Communication (JOURNAL)
Journal identifiersISSN: 1083-6101 • E-ISSN: 1083-6101
PublisherWiley (PUBLISHER • GB)
DOI10.1093/jcmc/zmaf003
OpenAlexW4408142325
LanguageEN
Citations received1
References cited49

This research delves into the dualistic nature of datafication, revealing its capacity to both illuminate and mask realities within media organizations. Datafication, the strategic use of data in organizations, offers insights into, and transforms, how work and individual outcomes are perceived and evaluated. This study examines how data-centric practices—embodied in metrics, rankings, and algorithms—can skew the playing field, creating scenarios where workers may feel (un)fairly (dis)advantaged or (mis)represented. The findings indicate that while data can provide valuable insights fostering cooperation and learning, it can also create competition and apprehension among journalists. Through the concept of “coopetition” we show how media professionals employ data opportunism to leverage information while also grappling with data skepticism amid potential misinterpretations and increased competition. Hence, the findings contribute to the research on datafication by demonstrating how workers utilize interpretative flexibility depending on what the data and metrics make visible

Advertising · Business · Data science · Internet privacy · Janus · Computer Science · Digital Games and Media · Multimedia Communication and Technology · Persona Design and Applications

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Unique citing works1
Citations per year1
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 1

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