Aplicación del autoconcepto al desarrollo de la marca personal. Análisis comparativo entre estudiantes internacionales
Bibliographic Data
| ID | 12487278 |
|---|---|
| Authors | Eva García Montero (Camilo José Cela University, corresponding author), Marián de la Morena Taboada (Camilo José Cela University), África Presol Herrero (0000-0001-5769-5286), África Presol-Herrero (0000-0002-7600-8231, Camilo José Cela University) |
| Year | 2014 |
| Volume | 19 |
| Issue | 0 |
| Publication date | 2014-09-30 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Historia y Comunicación Social (JOURNAL) |
| Journal identifiers | ISSN: 1137-0734 • E-ISSN: 1698-3246 |
| Publisher | Servicio de Publicaciones (PUBLISHER • ES) |
| DOI | 10.5209/rev_hics.2014.v19.46561 |
| OpenAlex | W2079048903 |
| Language | ES |
| References cited | 6 |
Individual personal brands have experienced a growing importance due to the massive use of new technologies. Everyone can benefit from the use of social networks to make a personal brand spread establishing a difference with the rest of the individuals. The interest to develop a personal brand is growing partly because of the high competitive employment market. Students in their last university years are especially interested in developing a personal brand. This study shows results obtained in a sample of students from Belgium and Spain. The objectives are to analyze self-concept as a valid tool to develop a personal brand and to establish possible differences in the self-concept levels of both nationalities. This article shows the results obtained in a study about personal brand and self-concept carried out in Belgium and Spain in May 2013
Advertising · Business · Business administration · Personal development · Sample (material · Sociology · Behavioral Health and Interventions · Consumer Behavior in Brand Consumption and Identification · Death Anxiety and Social Exclusion · Psychology · Marketing
| Highly cited | No |
|---|