Presentation matters
How mode effects in item non-response depend on the presentation of response options
Bibliographic Data
| ID | 12595239 |
|---|---|
| Authors | Eva Zeglovits (University of Vienna, corresponding author), Steve Schwarzer |
| Year | 2014 |
| Volume | 19 |
| Issue | 2 |
| Pages | 191-203 |
| Publication date | 2014-11-19 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Social Research Methodology (JOURNAL) |
| Journal identifiers | ISSN: 1364-5579 • E-ISSN: 1464-5300 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/13645579.2014.978560 |
| OpenAlex | W2097210745 |
| Language | EN |
| Citations received | 6 |
| References cited | 36 |
Comparability of data across modes is an important issue in survey research. In this paper we discuss item non-response to attitudinal questions in telephone and web surveys. We present results from a survey experiment conducted in Italy and in Spain that compares different presentations of response options in an online setting with a benchmark telephone survey. In line with earlier studies we find that (A), the share of non substantial answers in the online survey depends on how the response option is presented. Comparing different presentations in an online survey to the standard approach of telephone surveys using propensity score matching, we find that (B), the share and pattern of non substantial answers, is most similar across the two modes in the online survey when the it is captured in an instruction on each screen for the online survey. Our findings are of particular relevance for the design of multiple mode or mix-mode surveys of attitudinal questions using online and telephone modes
Business · Comparability · Interactive voice response · Matching (statistics · Mode (computer interface · Non-response bias · Political science · Presentation (obstetrics · Relevance (law · Statistics · Survey data collection · Survey research · Telecommunications · Telephone survey · Applied Psychology · Computer Science · Focus Groups and Qualitative Methods · Mathematics · Medicine · Psychology · Survey Methodology and Nonresponse · Survey Sampling and Estimation Techniques · Marketing
Effects of Response Option Order on Likert-Type Psychometric Properties and Reactions
Assessing the effect of questionnaire design on unit and item-nonresponse
Understanding ‘Don't know’ answers to survey questions - an International comparative analysis using interview paradata
The Effect of Seriousness and Device Use on Data Quality
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Choosing the Method of Data Collection
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The Nature of Belief Systems in Mass Publics
Response strategies for coping with the cognitive demands of attitude measures in surveys
International Handbook of Survey Methodology
Introduction to Survey Quality
Item non‐response rates
Mode Differences Between Face-to-Face and Web Surveys
Using Questionnaire Design to Fight Nonresponse Bias in Web Surveys
Designing a Strategy for Reducing “No Opinion” Responses in Web-Based Surveys
Impact of the Mode of Data Collection on the Quality of Answers to Survey Questions Depending on Respondent Characteristics
Intra-individual variation of extreme response style in mixed-mode panel studies
Response rate and measurement differences in mixed-mode surveys using mail, telephone, interactive voice response (IVR) and the Internet
Survey Mode as a Source of Instability in Responses across Surveys
The Impact of “No Opinion” Response Options on Data Quality
More positive or More Extreme? A Meta-Analysis of Mode Differences in Response Choice
The Knowledge Gap
"What We Now Know About "I Don't Knows
Telephone versus Face-to-Face Interviewing of National Probability Samples with Long Questionnaires
Asking Sensitive Questions
Interview Mode Effects
Effects of Design in Web Surveys
Social Desirability Bias in Cati, IVR, and Web Surveys
Web Survey Design
The Future of Modes of Data Collection
Should We Take Don't Know for an Answer
Does Survey Mode Still Matter? Findings from a 2010 Multi-Mode Comparison
Survey Research
Sensitive questions in surveys
Measurement Effects of Survey Mode on the Equivalence of Attitudinal Rating Scale Questions
Evaluating Relative Mode Effects in Mixed-Mode Surveys
Public Opinion and Public Ignorance
| Unique citing works | 6 |
|---|---|
| Citations per year | 0,75 |
| Citation span | 2018 - 2026 (9) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 6 |