Using artificial intelligence (AI)? Risk and opportunity perception of AI predict people’s willingness to use AI
Bibliographic Data
| ID | 12598486 |
|---|---|
| Authors | Rebekka Schwesig (0000-0003-1761-1660, University of Tübingen), Irina Brich (0000-0001-6425-290X, Leibniz-Institut für Wissensmedien, Tübingen, Germany), Jürgen Buder (0000-0002-0872-3487, Leibniz-Institut für Wissensmedien, Tübingen, Germany), Markus Huff (0000-0002-1433-4656, University of Tübingen), Nadia Said (0000-0002-0462-8554, University of Tübingen, corresponding author) |
| Year | 2023 |
| Volume | 26 |
| Issue | 10 |
| Pages | 1053-1084 |
| Publication date | 2023-10-03 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Risk Research (JOURNAL) |
| Journal identifiers | ISSN: 1366-9877 • E-ISSN: 1466-4461 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/13669877.2023.2249927 |
| OpenAlex | W4387540157 |
| Language | EN |
| Citations received | 22 |
| References cited | 50 |
Surveys worldwide show that the public perceives artificial intelligence (AI) as a double-edged sword: A risk and an opportunity. However, how this ambiguous perception of AI is related to people’s willingness to use AI-based applications has yet to be investigated. To this end, two online experiments were conducted, including two samples, N = 246 and N = 495 (quota-sample, representative for age and gender). As hypothesized, people’s risk-opportunity perception of AI applications correlated positively with the probability of using AI. Exploratory analyses indicated that people’s willingness to use AI significantly depended on the context of AI use (medicine vs. transport vs. media vs. psychology). This research expands existing behavioral research by investigating ambiguous and not solely risk-taking behavior for different AI application contexts. Study results motivate the investigation of causal-effect relations and underline the need to understand risk and opportunity perception stability across different contexts of AI use
Context (archaeology · Exploratory research · Perception · Research ethics · Risk perception · Social science · Sociology · Applied Psychology · Behavioral Health and Interventions · Psychology · Psychology of Moral and Emotional Judgment · Risk Perception and Management · Social Psychology
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| Citations per year | 22 |
|---|---|
| Citation span | 2025 - 2026 (2) |
| Highly cited | No |