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Exploring the attractiveness of social enterprises to job seekers

The role of perceived value fit and prestige

Bibliographic Data

ID12613748
AuthorsSaskia Crucke (0000-0001-8847-7396, Faculty of Economics and Business Administration Ghent University Tweekerkenstraat 2 Ghent 9000 Belgium, corresponding author), Hanne Bockaert (Faculty of Economics and Business Administration Ghent University Tweekerkenstraat 2 Ghent 9000 Belgium)
Year2022
Volume94
Issue2
Pages399-422
Publication date2022-09-05
Open AccessYes
TypeARTICLE
VenueAnnals of Public and Cooperative Economics (JOURNAL)
Journal identifiersISSN: 1370-4788 • E-ISSN: 1467-8292
PublisherWiley (PUBLISHER • GB)
DOI10.1111/apce.12393
OpenAlexW4294622228
LanguageEN
Citations received3
References cited64

Existing research indicates that job seekers are attracted to organizations demonstrating social responsibility. This seems especially true for commercial enterprises that engage in socially responsible practices, but is challenged in the case of social enterprises. While commercial enterprises stay focused on their primary aim of generating financial revenues when engaging in social responsibility, social enterprises’ social responsibility is primary and at the core of their business. However, the attractiveness of social enterprises on the job market has not been the focus of extant research. This study aims to enrich the academic literature by exploring the attractiveness of social enterprises to job seekers. When studying job seekers’ intentions to pursue a job with a social enterprise, we also examine some of the underlying mechanisms that affect individuals’ attraction process to social enterprises. We perform an experimental design study involving 349 Belgian students about to graduate. The results reveal that participants’ intentions to pursue a job with a social enterprise are significantly lower in comparison to their job pursuit intentions with commercial enterprises. Furthermore, factors relating to personal values, like perceptions of value fit and individuals’ prosocial values, play a significant role in the attractiveness of social enterprises

Attractiveness · Business · Corporate social responsibility · Impression management · Political science · Prestige · Prosocial behavior · Public relations · Revenue · Seekers · Social responsibility · Value (mathematics · Employer Branding and e-HRM · Entrepreneurship Studies and Influences · Gender Diversity and Inequality · Psychology · Social Psychology · Marketing

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Citations per year1
Citation span2023 - 2026 (4)
Highly citedNo

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