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The Role of Proximity in Value Preferences

A Study of Consumer Co‐operatives

Bibliographic Data

ID12613987
AuthorsNoreen Byrne (0000-0003-0595-7058, Centre for Co‐operative Studies University College Cork Cork Ireland, corresponding author), Kristina Heinonen (0000-0002-3177-4776, Centre for Relationship Marketing and Service Management at Hanken School of Economics Finland), Iiro Jussila (School of Business and Management Lappeenranta University of Technology Finland)
Year2015
Volume86
Issue2
Pages339-361
Publication date2015-05-12
Open AccessYes
TypeARTICLE
VenueAnnals of Public and Cooperative Economics (JOURNAL)
Journal identifiersISSN: 1370-4788 • E-ISSN: 1467-8292
PublisherWiley (PUBLISHER • GB)
DOI10.1111/apce.12079
OpenAlexW1599298933
LanguageEN
Citations received6
References cited54

Proximity is seen as an essential part of the relationship between a co‐operative and its members, one that is a source of member value and competitive advantage. As the restructuring trend in co‐operatives has tended towards scale and centralization, proximity to the member decreases. Thus, proximity between the members and the co‐operative is a major challenge. Still, proximity has received limited attention in both the co‐operative and consumer (member) value literature. The purpose of this paper is to begin filling this gap by investigating the relationship between proximity (both spatial and non‐spatial) and members' value preferences in a co‐operative. Our findings based on a credit union member survey indicate that in terms of member value preferences, spatial proximity has an indirect impact and non‐spatial proximities impact directly on member value preferences. Implications of the study are discussed

Business · Economics · European union · International trade · Member states · Restructuring · Statistics · Value (mathematics · Mathematics · Organic Food and Agriculture · Service and Product Innovation · Wine Industry and Tourism

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Citations per year0.6
Citation span2016 - 2025 (10)
Highly citedNo

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