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The construction and mobilization of political consumerism through digital media in a networked social movement

Bibliographic Data

ID12656355
AuthorsFrancis Lee (0000-0003-1587-4950, The Chinese University of Hong Kong, Hong Kong, corresponding author), Ivy Wai-Yin Fong (0000-0003-1913-4300, The Chinese University of Hong Kong, Hong Kong)
Year2021
Volume25
Issue12
Pages3573-3592
Publication date2021-10-26
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueNew Media & Society (JOURNAL)
Journal identifiersISSN: 1461-4448 • E-ISSN: 1461-7315
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/14614448211050885
OpenAlexW3210874584
LanguageEN
Citations received27
References cited44

Political consumerism can be a routinized everyday practice, an organized campaign, or a tactic in a protest movement. When becoming (part of) a collective action campaign, activists need to articulate its relevance and effectiveness and mobilize people to participate. Digital media can play a significant role, especially in a networked movement without centralized leadership. This article demonstrates how digital media facilitated the emergence of political consumerism, codified under the label of “yellow economic circle,” in the Anti-Extradition Law Amendment Bill Movement in Hong Kong. A qualitative analysis of online discussions and public discourse illustrated how movement participants gradually co-developed the idea of yellow economic circle by integrating symbolic resources, responding to ongoing events, and drawing mainstream media and public figures’ attention. Survey analysis showed that using social media for public affairs information and discussion positively related to engagement in political consumption, particularly among movement supporters who were receptive to radicalism

Aesthetics · Collective action · Consumerism · Consumption (sociology · Digital media · Mainstream · Media consumption · Media studies · Movement (music · Political radicalism · Political science · Politics · Public relations · Relevance (law · Social media · Social movement · Social science · Sociology · Hong Kong and Taiwan Politics · Internet Traffic Analysis and Secure E-voting · Law · Social Media and Politics

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Unique citing works27
Citations per year6,75
Citation span2022 - 2025 (4)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 27

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