Hegemony and Protectionism in Bologna’s Meat Trade

The Role of Visual Imagery in Reputation Management

Bibliographic Data

ID12679573
AuthorsPaul Freathy (0000-0003-1374-0270, University of Stirling, corresponding author), Iris Thomas (0000-0003-3386-2427, University of Stirling)
Year2020
Volume22
Issue2
Pages566-592
Publication date2020-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEnterprise & Society (JOURNAL)
Journal identifiersISSN: 1467-2227 • E-ISSN: 1467-2235
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/eso.2020.3
OpenAlexW3014375002
LanguageEN
Citations received1
References cited48

During the Renaissance, visual images were legitimate and authoritative sources of information that influenced behavior and directed public opinion. Against a background of political and religious unrest and growing pressure for economic reform, it is maintained that Annibale Carracci’s painting of The Butchers Shop (ca. 1580–1583) sought to legitimize the professionalism of Bologna’s butchery trades, reinforce the reputation of the guild system, and remind audiences of the dangers of papal interference in commercial endeavor. By implicitly advocating the value of institutional hegemony and trade protectionism, The Butchers Shop represents a form of late sixteenth-century visual propaganda and image management

Art history · Economics · Hegemony · International trade · Political economy · Political science · Politics · Protectionism · Public opinion · Reputation · The Renaissance · Unrest · Art History and Market Analysis · Historical Economic and Social Studies · History · Law · Renaissance and Early Modern Studies

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