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Evaluating artistic work

Balancing competing perspectives

Bibliographic Data

ID2165693
AuthorsPaul Harrison (0000-0001-8769-5615, a Deakin Business School , Deakin University , Melbourne, Australia), Paul J Harrison (0000-0002-6719-1126, Deakin University, corresponding author)
Year2009
Volume12
Issue3
Pages265-274
Publication date2009-09-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueConsumption Markets & Culture (JOURNAL)
Journal identifiersISSN: 1025-3866 • E-ISSN: 1477-223X
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/10253860903063279
OpenAlexW2083492597
LanguageEN
Citations received3
References cited32

The artist is frequently uncertain, when he or she begins to create a work, how the completed work will look or sound. However, the corporate business model, which is premised on a rational and instrumental worldview, suggests that in a market environment, art should be evaluated objectively, based on clearly stated and measurable objectives – often prior to that work being commenced. This paper explores the difficulties that art has in fitting into a corporatist worldview. First, the paper examines the historical materialization of the corporate model, and how it has infiltrated non‐profit arts. Second, the paper investigates the likely reasons as to why instrumental rationality and managerialism have been embraced so enthusiastically by bureaucrats, arts marketers and funders. And third, the paper suggests a research approach by which artists, managers and audiences can evaluate art within a framework that is sympathetic to the art and the artist

Aesthetics · Art · Art market · Business · Economics · Management · Managerialism · Neoclassical economics · Political science · Profit (economics · Public relations · Rationality · Sociology · The arts · Visual arts · Work (physics · Art History and Market Analysis · Cultural Industries and Urban Development · Law · Management and Organizational Studies · Marketing

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Unique citing works3
Citations per year0,25
Citation span2014 - 2020 (7)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 3

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