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Cultural code-switching in high context global virtual team members

A qualitative study

Bibliographic Data

ID12701488
AuthorsNorhayati Zakaria (0000-0002-3970-1694, University of Sharjah, Sharjah, United Arab of Emirates, corresponding author), Nursakirah Ab Rahman Muton (0000-0003-0552-5124, UOW Malaysia KDU Penang University College, Malaysia)
Year2022
Volume22
Issue3
Pages487-515
Publication date2022-11-10
Open AccessYes
TypeARTICLE
VenueInternational Journal of Cross Cultural Management (JOURNAL)
Journal identifiersISSN: 1470-5958 • E-ISSN: 1741-2838
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/14705958221137256
OpenAlexW4308697127
LanguageEN
Citations received6
References cited67

Global virtual teams (GVTs) are a prevalent work structure that enable people to accomplish tasks across time, space, and cultural boundaries and perform cross-culturally. However, few studies have highlighted what exact behaviors enable GVTs to share knowledge effectively. Based on a qualitative study using semi-structured interviews with 22 respondents from various multinational corporations (MNCs) in Malaysia, we answer the following overarching research question: Why do high context members switch their communicative behaviors amongst foreign team members within global virtual teams? Our study provides detailed narratives of high-context team members becoming the behavioral “switchers” to collaborate and share knowledge with their foreign team members effectively. Our study defines and clarifies the concept of cross-cultural code-switching as a key behavior reflecting effective cross-cultural performance when accommodating foreign team members’ communicative behaviours by adopting (1) directness in speech, (2) openness during knowledge sharing, and (3) task-oriented aims. This study addresses several gaps in the field of cross-cultural management by extending Hall’s (1976) theoretical lens on high-context and low-context cultures, Molinsky’s (2007) cross-cultural code-switching concept in the context of the virtual work structure, and the criterion space surrounding cross cultural performance

Business · Context (archaeology · Knowledge management · Multinational corporation · Openness to experience · Political science · Public relations · Sociology · Virtual team · Computer Science · International Student and Expatriate Challenges · Knowledge Management and Sharing · Psychology · Social Psychology · Team Dynamics and Performance

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Citations per year3
Citation span2024 - 2026 (3)
Highly citedNo

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